Design Driven

Informações:

Sinopsis

A fresh podcast about using design thinking to build great products and lasting companies.

Episodios

  • 4 Reasons Your Design System Will Fail

    07/02/2023 Duración: 26min

    On this episode of Design Drive, J, and Cathy, Nine Labs' design director, discuss dysfunctional operational processes and how they can affect your design system implementation. Hosted on Acast. See acast.com/privacy for more information.

  • How Cognitive Load is Hindering Your UX

    15/11/2022 Duración: 35min

    This time of year is full of distractions for your Customers and your Colleagues, and believe it or not, completing simple tasks on an app may be much more challenging for users than ever imagined. A Human-Centered Design approach must consider the effects of Cognitive Load on users. This measurement of how much force we put on our brains to complete a task can have a big impact on your product’s UX.  Check out our latest episode of Design Driven for insights on why Cognitive Load matters, how to segment information to overcome outside pressure, why 7 is the magic number…and much more. Hosted on Acast. See acast.com/privacy for more information.

  • Quit Playing Games: How to Get the Right Message to Your Product Team

    15/07/2022 Duración: 33min

    How do you ensure your team, across all departments, are on the same page to deliver the right message? We’re discussing this and a whole lot more on the latest edition of Design Driven. Join host J Cornelius and guests, Nicholas Petroski, co-founder of Promethean Research, and Bureau of Digital’s Carl Smith for tips on how to save time and money by getting everyone on the right page, right away.If you are leading a product team, organizing stakeholders, or considering your next product design project, this podcast from these UX leaders should not be missed.  See acast.com/privacy for privacy and opt-out information.

  • Obstacles to Great Design

    09/03/2022 Duración: 46min

    On this episode of Design Driven, design guru Greg Storey sits down with host J. Cornelius to uncover many of the issues preventing organizations like yours from achieving great design outcomes. The two discuss how the best-run organizations are overcoming those challenges to achieve great results. See acast.com/privacy for privacy and opt-out information.

  • The Intersection of Business and UX

    23/02/2022 Duración: 35min

    The business case for UX Design is strong. Right? Better UX leads to quicker adoption, less cart abandonment, easier enrollment, and a frictionless payment process. A good User Experience is priceless. Isn’t it? If you’re nodding your head yes, you’re probably a Product Executive or Designer. On this episode of Design Driven, host J. Cornelius brings the conversation in-house to dish  with our Senior UX Designer, Cathy Fisher about the intersection of Business, Functionality, and UX Design.  See acast.com/privacy for privacy and opt-out information.

  • Level Up Your Product Management Team

    30/11/2021 Duración: 34min

    In this episode of Design Driven, Equifax Chief Product Officer Mark Luber shares his must haves for creating a new app, a check list he’s created over 20 years in this business. That’s right, Mark was leading product before it was called product, and when many of today’s top UX talent were still surfing the worldwide web via a dial up connection. Listen in as this product leader and UX titan, shares the things you must consider before creating any new product.  See acast.com/privacy for privacy and opt-out information.

  • Once Again, Design System to the Rescue

    04/10/2021 Duración: 30min

    The benefits of a Design System have been well documented by us, and other really smart people. But did you know that implementing a design system can also help formulate a company voice & tone?On this episode of Design Driven, Beau Ulrey, Design Principal at US Bank, and host J Cornelius discuss how design systems benefit an entire company, not just the UX team. They also dive into what makes a great design team, and much more.Topics Include: Must-have skills for a high functioning Product Design Team.Content strategy as a defined discipline within UX Why designers and developers must work shoulder-to-shoulder to create an optimum User ExperienceNeed critical buy-in from your team for implementing a design system, today? Looking for the key players for a winning product team? Then this episode of Design Driven is not to be missed? See acast.com/privacy for privacy and opt-out information.

  • What Your Team is Missing About Design Thinking

    26/05/2021 Duración: 43min

    The design thinking process is well documented and established. In fact, our most recent podcast guest, Wayne Li, was at the famous Stanford d.school when they helped create and document design thinking in the first place. At a high level, design thinking is when a diverse group of people with varying expertise can work harmoniously, steeped in a culture of trust, to make cool things (products, solutions, services) happen. However, even with a solid understanding of design thinking and efficient design practices in general, many businesses still miss the mark. Why? Because they forget two related things:Validation loops are essential to great product outcomesFlexibility in your development process is required By nature, design thinking is cyclical, not linear.The goal is to find the best possible solution or product to solve a problem, right? That requires gathering your diverse thinkers and brainstorming expansively. Then, going back to the ideas raised in your brainstorming session and examin

  • How Digital Banks Will Fight Fraud in the Future

    19/05/2021 Duración: 25min

    When was the last time you visited a physical bank branch and talked to a real live human about your account? It's probably been a while — and that’s the point. The fintech world is becoming more digitized all the time. Eventually, there won’t even be brick-and-mortar banks. That’s all well and good. But, as we innovate the future of banking, we need to consider how to fight fraud online. Unlike in-person banking, digital banking doesn’t allow for a teller to verify someone’s ID with his own two eyes. In reality, it's not as scary as it sounds. Depending on how you think about it, there are more ways to detect fraud online than in person. You can track IP addresses, phone numbers, emails — and you can verify them all instantly. One hold up to fully digital banking (and transactions in general) remains: Your social security number. Those little paper cards with that long-form number have been used for ages as our unique identifiers. But really, SSNs have been breached so many times that th

  • Fintech Future Roundtable: Bold Predictions for 2021 and Beyond

    27/04/2021 Duración: 53min

    2020 brought change to every industry, and fintech is no exception. Thanks in large part to the pandemic, which forced at-home banking, tech adoption skyrocketed. Features that were once thought of as nice to have, or even too difficult to use — QR codes, mobile check cashing, touchless transactions — became expected and mainstream in a matter of weeks. On the coattails of a tech-heavy year, what could possibly be next? Listen as host J Cornelius and guests Mike Dick and Martin Ringlein talk insider perspectives on all things fintech in 2021 and beyond. This hour-long roundtable is packed with bold predictions. We won’t give it all away here, but these experts’ forecasts include:The ability to bring your bank account number with you from provider to provider, nearly eradicating bank switching costs for customers. That financial technology will embed itself in other industries. Think document signing coupled with transactions.  An opportunity for niche banks for pet lovers, sports

  • How J.P.Morgan Runs Cross-Functional Teams Within Legacy Infrastructure

    21/04/2021 Duración: 32min

    How can companies — especially large companies — achieve that perfect triad of collaboration between the design, business, and technology teams? It’s a perennial question that remains largely unsolved. We’ll tell you what’s decidedly not helping. Those balanced, beautiful Venn diagrams keynote speakers present at industry conferences illustrating the ideal design, business, tech dynamic. Behind the scenes, design teams make fun of these cliched diagrams because they know real-world working relationships are lopsided. Business or tech reign, and design is too often seen as a mere contributing cog instead of an equal leader. Clearly, achieving cross-team balance takes more than sketching circles. To gain respect, designers need to bolster their business IQs. In fintech, that means learning about markets, trading, rates, money movement — all to show the business team that you do get their end-game and you are contributing to their strategy. Even with business-savvy designers in your corn

  • Optimize Your Team by Applying Brain Science

    26/03/2021 Duración: 01h03min

    About This EpisodeThe tech industry is full of stereotypes. The business exec who only talks in MBA acronyms and spreadsheets. The developer who’d rather code alone in a dark room than attend a co-worker's birthday lunch. The diva designer who always insists on more whitespace and is overly-concerned with font choices.In reality, these stereotypes are dated. Worse, they’re impeding great teamwork. When designers, developers, and business people work in siloed teams, and only come together in progress report meetings, they are pitted against each other because that's how their departments are structured. Too many companies think different skills should be independent, to think on their own to create the best thinking. The reality is we need teams to be interdependent so they can collectively create better outcomes. When we seek to understand the individual people in these roles, we can map out how to use their natural skills in more effective ways. How do you understand individuals? You need a handle on the pr

  • Designing for Efficiency

    17/03/2021 Duración: 29min

    About This EpisodeSpeed is a key ingredient in a successful product design process. After all, if you can’t iterate fast enough, you risk losing the market for your product. Not to mention that a poor design process drains your resources. But, when a project stalls, too many companies focus on optimizing the process itself, neglecting the people who make that process possible to begin with. Have you considered that team efficiency might be more of a cultural and emotional challenge than a technical one? Try fostering empathy across teams for each other's objectives, goals, and even life circumstances. Empathy can get your people through the long days of product design knowing everyone’s pushing towards the same end result. Listen as host J Cornelius and guest Candice Faul discuss human-first strategies to better your team and, ultimately, your products. Topics IncludeBringing together each person’s ‘hacks’ to uncover fresh product solutionsEmbracing occasional silliness to build cross

  • Jacob Glenn of M Genio: How to Scope Innovation Projects

    02/03/2021 Duración: 33min

    Because of today’s advanced technology and malleable software, there’s almost no product idea that’s too outlandish to create in some form. While it’s exciting to have seemingly endless possibilities, actually ideating and making truly new, innovative products is a huge undertaking. Add the need to ensure that these products are user-friendly and simple, yet groundbreaking and fresh, and the challenge becomes almost insurmountable. How do you define the scope of a new product? Who is going to design it? How do you get multiple teams aligned around the same idea for the project’s duration? Who’s the leader when several stakeholders are involved? How do you design with users in mind when users have never seen anything like what you’re proposing? In this episode, host J Cornelius and guest Jacob Glenn address these questions and more. They illuminate how to take an innovative idea and turn it into a marketable, desirable product.Topics IncludeHow staying true to your core promise will lead to a more in

  • How Shopify Guides Consistent Product Improvements

    26/02/2021 Duración: 35min

    About This EpisodeIt’s easy to get caught up in the excitement of dropping big, bold, and shocking product changes without a lot of forethought. But, unless you’re Apple or Tesla, this approach to design just isn’t sustainable. Instead, focus on releasing product enhancements that are measurable, reversible, iterative, even humble. This isn’t a sexy approach, but it will yield a shipping cycle that produces consistent upgrades customers actually care about.Listen as host J Cornelius and guest Katrina Bautista uncover user research methods and team alignment tactics that enable this dependable shipping schedule.Topics Include‘MacGyvering’ research to bring customer desires to light Applying psychology principles to user research questions to reveal truths Using the “Anti-Surprise Law” to safeguard product improvement releases About Katrina Bautista Katrina Bautista is a UX Manager with Shopify, one of the world’s top e-commerce platforms. She shapes the way Shopify empowers merchants s

  • Ryan Frederick of AWH: Troubleshooting Common Product Design Mistakes

    26/01/2021 Duración: 32min

    It’s human nature to want to solve problems as soon as they come into view — no matter if the problem is worth your efforts in the first place. We’re also wired to think a complex problem warrants an equally complex solution. However, we sometimes need to work to overcome this human nature during the product design process. Don’t fall prey to confirmation bias because of an impulse to prove your idea right or get something done quickly. Unbiased user research, an expert view of the problem, and simple solutions are key for developers. In this episode, host J Cornelius and guest Ryan Frederick discuss how to make better, smarter design choices by analyzing common mistakes developers make on the path to their finished product. Topics IncludeWhy unsuccessful products still make it to marketHow solving low value problems leads to low value solutionsWhy complex problems call for simplicity and elegance, not complexity About Ryan FrederickRyan Frederick is currently the Principal of AWH, a produ

  • Chidi Afulezi - The Innovation Mindset

    09/09/2020 Duración: 44min

    Innovation isn’t a project, it’s a mindset. It’s easy to fall into a pattern of approaching innovation with the same guidelines, principles, and processes that you would a project, but when it comes to real innovation isn’t the whole point to do something new?People think innovation is a project, so a CEO or CFO or head of division says okay we’re going to do innovation, and so they set it up as a project…and that is not going to work. You’re already primed for failure because many times, these organizations can’t tolerate failure, and the thing about innovation is that you’re constantly failing. In fact, 99% of the time, you’re failing, and there is that one spark that will kind of bring innovation into your organization.Chidi AfuleziIn the last six months, COVID has been a market accelerator, but not a change agent from a product perspective according to product geek Chidi Afulezi. “If you thought you had time to test and address changes for your product, you’re wrong.”All industries have been impacted

  • Udaiyan Jatar - Blue Earth Network

    18/08/2020 Duración: 38min

    The question that we’re all asking today: How do you sustain your differentiation in shifting market conditions?Furthermore, how do you build consumer loyalty in a world where products and technologies are copied almost instantly and brands struggle to differentiate themselves?In this conversation, J Cornelius and Udaiyan Jatar (“UJ”), Founder of Blue Earth Network, discussed what it takes for an organization to be truly different, how to fight against the rapid product commoditization that is occurring in the 21st century, and the most important factor in establishing brand affinity. Topics include:Why do some brands transcend their competitors so much faster today?The two forces of differentiationHow do you sustain your differentiation in shifting market conditions?The positive impacts of aligning your front and back officeThe “Iceberg Analogy” behind product designHow do you create brand affinity?About Udaiyan Jatar: Udaiyan Jatar, widely known as "UJ," has been spearheading transformation initia

  • Mike Dick - Co-Founder, Gather

    02/04/2019 Duración: 25min

    How do you go about creating a single design system to support multiple brands and products at the same time? What’s the impact of design systems for startups vs large companies? We’ll find out in today’s conversation with Mike Dick.A design-engineer solving large-scale design system problems. Mike leads the design systems team, where they’re building next-generation design tools that merge the gap between design and engineering. Previously, he led design systems at Quora and Twitch. He co-founded two startups, nvite (acquired by Eventbrite) and Cage (acquired).  See acast.com/privacy for privacy and opt-out information.

  • Martin Ringlein of Eventbrite: Redefining R&D

    26/02/2019 Duración: 40min

    What is the difference between innovation and R&D? For Martin Ringlein, Global Head of R&D at San Francisco based ticketing platform Eventbrite, innovation is a cliche. It’s no longer innovative to strive for an “innovative” product. Instead, Martin prefers the classic phrasing “R&D”, or research and development but with a slight twist.The “D” in R&D is limitless. Although it traditionally refers to research and development, it can be research and design, research and diversity, research and data analysis, and so much more. The key element that ties the possibilities together is the research.Eventbrite is continually seeking unconventional growth and attempting to predict what’s next.“What would Eventbrite look like if it wasn’t Eventbrite? If it did things that it didn’t do if it was in places that it has never been before?” - Martin RingleinThese are the questions that Martin and his team are seeking answers to, and while they may not have them today, it’s sometimes more important to be

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