Design Driven

The question that we’re all asking today: How do you sustain your differentiation in shifting market conditions?Furthermore, how do you build consumer loyalty in a world where products and technologies are copied almost instantly and brands struggle to differentiate themselves?In this conversation, J Cornelius and Udaiyan Jatar (“UJ”), Founder of Blue Earth Network, discussed what it takes for an organization to be truly different, how to fight against the rapid product commoditization that is occurring in the 21st century, and the most important factor in establishing brand affinity. Topics include:Why do some brands transcend their competitors so much faster today?The two forces of differentiationHow do you sustain your differentiation in shifting market conditions?The positive impacts of aligning your front and back officeThe “Iceberg Analogy” behind product designHow do you create brand affinity?About Udaiyan Jatar: Udaiyan Jatar, widely known as "UJ," has been spearheading transformation initia