Design Driven

What is the difference between innovation and R&D? For Martin Ringlein, Global Head of R&D at San Francisco based ticketing platform Eventbrite, innovation is a cliche. It’s no longer innovative to strive for an “innovative” product. Instead, Martin prefers the classic phrasing “R&D”, or research and development but with a slight twist.The “D” in R&D is limitless. Although it traditionally refers to research and development, it can be research and design, research and diversity, research and data analysis, and so much more. The key element that ties the possibilities together is the research.Eventbrite is continually seeking unconventional growth and attempting to predict what’s next.“What would Eventbrite look like if it wasn’t Eventbrite? If it did things that it didn’t do if it was in places that it has never been before?” - Martin RingleinThese are the questions that Martin and his team are seeking answers to, and while they may not have them today, it’s sometimes more important to be