Design Driven

About This EpisodeIt’s easy to get caught up in the excitement of dropping big, bold, and shocking product changes without a lot of forethought. But, unless you’re Apple or Tesla, this approach to design just isn’t sustainable. Instead, focus on releasing product enhancements that are measurable, reversible, iterative, even humble. This isn’t a sexy approach, but it will yield a shipping cycle that produces consistent upgrades customers actually care about.Listen as host J Cornelius and guest Katrina Bautista uncover user research methods and team alignment tactics that enable this dependable shipping schedule.Topics Include‘MacGyvering’ research to bring customer desires to light Applying psychology principles to user research questions to reveal truths Using the “Anti-Surprise Law” to safeguard product improvement releases About Katrina Bautista Katrina Bautista is a UX Manager with Shopify, one of the world’s top e-commerce platforms. She shapes the way Shopify empowers merchants s