Design Driven

It’s human nature to want to solve problems as soon as they come into view — no matter if the problem is worth your efforts in the first place. We’re also wired to think a complex problem warrants an equally complex solution. However, we sometimes need to work to overcome this human nature during the product design process. Don’t fall prey to confirmation bias because of an impulse to prove your idea right or get something done quickly. Unbiased user research, an expert view of the problem, and simple solutions are key for developers. In this episode, host J Cornelius and guest Ryan Frederick discuss how to make better, smarter design choices by analyzing common mistakes developers make on the path to their finished product. Topics IncludeWhy unsuccessful products still make it to marketHow solving low value problems leads to low value solutionsWhy complex problems call for simplicity and elegance, not complexity About Ryan FrederickRyan Frederick is currently the Principal of AWH, a produ