Design Driven

Innovation isn’t a project, it’s a mindset. It’s easy to fall into a pattern of approaching innovation with the same guidelines, principles, and processes that you would a project, but when it comes to real innovation isn’t the whole point to do something new?People think innovation is a project, so a CEO or CFO or head of division says okay we’re going to do innovation, and so they set it up as a project…and that is not going to work. You’re already primed for failure because many times, these organizations can’t tolerate failure, and the thing about innovation is that you’re constantly failing. In fact, 99% of the time, you’re failing, and there is that one spark that will kind of bring innovation into your organization.Chidi AfuleziIn the last six months, COVID has been a market accelerator, but not a change agent from a product perspective according to product geek Chidi Afulezi. “If you thought you had time to test and address changes for your product, you’re wrong.”All industries have been impacted