Sinopsis
Welcome to the Conquer Local podcast, hosted by Chief Revenue Officer at Vendasta and international sales educator George Leith. On this podcast, you'll get insider content geared specifically toward helping you better serve local businesses, from interviews with industry experts and stories from the SMB trenches to fireside chats and data-backed case studies hot off the press, as well as exciting new ideas to improve your digital revenue dramatically. Subscribe now to start conquering.
Episodios
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538: Conflict-Resolution and Negotiation | Kwame Christian – Part 1
20/09/2022 Duración: 29minGet ready for part 1 of a 2-part series as we welcome Kwame Christian, who is a best-selling author, business lawyer, and CEO of the American Negotiation Institute (ANI).Following the viral success of his TedxDayton talk, Kwame released his best-seller Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life in 2018. He also recently released his latest book, How to Have Difficult Conversations About Race in September 2022, and is a regular Contributor for Forbes and the host of the number one negotiation podcast in the world, Negotiate Anything - which currently has over 5 million downloads worldwide. Under Kwame’s leadership, ANI has coached and trained several Fortune 500 companies in applying the fundamentals of negotiation to corporate success.Kwame was the recipient of the John Glenn College of Public Affairs Young Alumni Achievement Award in 2020 and the Moritz College of Law Outstanding Recent Alumnus Award in 2021. He is the only person in the history of The Ohio State Univer
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537: Roadmap to Achieving Sales Success | Wayne Moloney
14/09/2022 Duración: 29minWhat does your roadmap to achieving sales success look like?Let’s find out on this week’s episode of the Conquer Local Podcast as we chat with Wayne Moloney, an Australian Business Growth Specialist.Wayne has four decades of global experience in a wide range of businesses from regions like Australia, Asia, and Europe and has assisted them in achieving revenue and profit. After leaving his corporate career, Wayne spent over 15 years helping B2B organizations across Asia-pacific to tackle their business growth challenges by adopting sound sales and business strategies in training their Sales teams and applying LEAN principles for sustainable sales success.He is the co-author of the award-winning, best-selling B2B Sales Novel, The Wentworth Prospect, and is the author of his second book titled, Your Roadmap to Achieving Sales Success.Tune in to learn more about Wayne, his experience, and the archetypes he developed.
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536: Managing a Hybrid Team | Hassan Osman
07/09/2022 Duración: 27minAre hybrid work environments the future?Let's find out on this week's episode as we chat with an expert, Hassan Osman, a virtual teams and project management thought leader. He is currently a PMO Director at Cisco Systems (views are his own and not those of Cisco), where he leads global virtual teams on delivering large and complex programs.Before joining Cisco, he was a management consultant at Ernst & Young LLP, where he helped business leaders and executives at Fortune 500 companies run their programs more effectively.He is the author of several #1 Amazon Bestselling books, including "Hybrid Work Management," "lnfluencing Virtual Teams" and "Don't Reply All." Hassan has also conducted research at Harvard University related to virtual teams. He holds Master's degrees in management from Carnegie Mellon University and Harvard University, and PMP, CSM, and lTlL certifications.To learn more about Hassan's writing on managing remote teams, visit www.thecouchmanager
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535: From Media Sales To Entrepreneur | Annette Blaylock
31/08/2022 Duración: 32minAnnette Blaylock is the founder and strategist of Insights Media Solutions, a brand consultancy agency, and with over 20 years of experience in Marketing and Sales, she has worked in some of the largest media companies in the US.Annette launched hundreds of successful campaigns, placing millions of dollars in ads for brands like Pfizer, Simon Properties, GM Dealers, and ConAgra Foods. She also consults on personal brand strategies for Corporate Executives and Creative Entrepreneurs. Her work won numerous awards and accolades for sales and marketing excellence.Tune in as we chat with Annette and learn more about her goal to achieve 1 million dollars in revenue by 2023.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off refe
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534: Old School Closing Strategies | Benjamin Bressington
24/08/2022 Duración: 38minJoin us as we explore old-school closing strategies and why they no longer work. In this week's Conquer Local Podcast, we welcome Benjamin Bressington, CEO of Behavior Sales, a leading personality intelligence company. Benjamin is a "Social Engineer" expert, Speaker, and Author of multiple books; the latest book's title, "People Ignorant: Unlocking Success, Confidence & Influence."Benjamin has a Law & Criminology degree from Australia and spent ten years helping Fortune 1000 companies apply gamification principles to their sales and communication process. He currently helps people improve their sales conversations - particularly how to close deals faster and discover the hidden opportunities visible in our daily communication.Reach out to Ben at help@behavioursales.com and mention the Conquer Local Podcast to get a free edition of his digital course.If you have enjoyed listening to this episode and many more, leave us a review!Conquer Local is presented by Vendasta. We have pro
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533: Emotional Intelligence | Colleen Stanley
17/08/2022 Duración: 26minTune in as we delve into Emotional Intelligence and how it's linked to Sales success and leadership with our guest Colleen Stanley, the President and Founder of SalesLeadership, Inc, a Sales development firm. Before starting SalesLeadership, Colleen worked in one of the fastest growing companies in the US as the Vice President of Sales for Varsity and oversaw a sales team of 130 virtual sellers.Colleen is the author of two books - Emotional Intelligence for Sales Success and Emotional Intelligence for Sales Leadership. Not only was she named by Salesforce as one of the top Sales influencers of the 21st century, but she was also the number three Sales guru of the top 30 Global Sales Gurus. And her clients include Harvard Business, IBM, Appian, Gallagher, Otterbox, HomeAdvisor, and Bosch Rexroth. Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can hel
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532: Best Practices In Closing A Sale | James Muir
10/08/2022 Duración: 21minJoin us as we welcome James Muir on the latest episode of the Conquer Local Podcast to share the best practices in closing a sale. James is the founder and CEO of Best Practice International and the author of a bestselling book on closing sales - The Perfect Close. James is on a mission to make the complex appear simple and is a sales veteran with over 30 years of experience serving in roles from Individual contributor to Executive VP.James’ extensive background in healthcare led him to sell to and was invited as a keynote speaker for large companies in technology and healthcare from HCA, Tenet, Catholic Healthcare, Banner, Dell, IBM, and many more.To find out more, reach out to James at PureMuir.com to explore a zero-pressure closing method that involves two questions, and has a 95% success rate.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help
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531: Becoming An Affiliate | Jordan Roscoe
03/08/2022 Duración: 19minGet ready conquerors for this week’s episode of the Conquer Local Podcast as we feature Jordan Roscoe, President & CEO of Unique Pro Media, an agency that helps local businesses launch, grow, and scale.Jordan previously spent over a decade as a Journeyman Lineman. While he succeeded in that role, he aspired to achieve more and explored alternative ways of producing income. He quickly became obsessed with launching an agency capable of producing high-quality video content with the resources and skills to distribute digital media solutions.Jordan shares how becoming an affiliate helped him in elevating his agency to new heights by offering services like Google Ads, SEO, Web Design, and an intuitive client dashboard that streamlines SAAS and reporting.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendast
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530: Increasing Revenue With Social Selling | Jamie Shanks
27/07/2022 Duración: 36minSocial selling is a technique that salespeople use to engage with interested buyers. And while it involves personal branding, social listening, and interactions via social networking platforms, it could also be online and offline.Jamie Shanks, CEO of Pipeline Signals, a Relationship Signal Intelligence Monitoring, which monitors Competitive Intelligence, compelling events like job changes, and a list of Accounts for Relationship connections, joins us this week on the Conquer Local Podcast to explore social selling.Jamie is a world-leading social selling expert who builds global learning communities that help customers scale their businesses and is the author of SPEAR Selling (2019) and Social Selling Mastery (2016), and chats with us about helping revenue teams succeed.For over ten years, Jamie ran Sales for Life - the world's largest Social Selling training program for mid-market and enterprise companies. Sales for Life trained over 250,000 sales and marketing professionals in many industries. Jamie'
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529: 10 Elements Of A Successful Sales Pitch | Master Sales Training Series
20/07/2022 Duración: 19minAre you looking to perfect your sales pitch? Tune in to this week’s Master Sales Series as we delve into “close prospects and open relationships.” Salespeople are not born, they’re made. While getting leads is hard, closing them is more complex. In this episode of the Conquer Local Podcast, George Leith highlights the ten elements of a successful sales pitch, how they all start with a dialogue, and why it is important to spend your first 90-days proving your value to your client. For review, the 10 elements of a successful sales pitch are: ResearchUnderstand the problemKnow your offering inside and outAsk questionsTell a storyUse contrastFocus on benefits > featuresDifferentiate Show a success storyFollow upIf you've enjoyed this episode of the Master Sales Series, stay up-to-date with weekly episodes by subscribing to the Conquer Local Podcast, and leave us a review.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies,
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528: Mastering Your Meetings | Caroline Goyder
13/07/2022 Duración: 30minCaroline Goyder is an expert speaker and trainer with large organizations who specializes in helping leaders go from anxiety to authority. Our guest speaker for this episode has a warm, engaging, relaxed, and highly efficient style and was named by Red magazine as one of Britain’s top coaches.Caroline appeared on TEDx as a keynote speaker hosting “Surprising Secret to Speaking with Confidence,” which was streamed over 9 million times. Her latest book, Find Your Voice unpacks and develops the secrets for speaking with confidence explored in the hit TEDx talk.In this episode of the Conquer Local Podcast, not only does Caroline speak about how to make an impact, but she shares with us the techniques she wrote about in her book.Enjoyed this episode among many more? Please make sure to subscribe and leave us a review!Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta,
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527: Scaling Your Business | Jason Herman
06/07/2022 Duración: 32minJason Herman, CEO & President of OnePoint Business Solutions joins us on the Conquer Local Podcast to chat with George Leith and share tips on scaling your business, how mistakes lead to growth, and building relationships with clients. With an experience of over 30 years of startup, operations, and training experience, Jason created an industry-standard practice metrics formula used on three continents by over 500 practices, and is the co-author of two best-selling practice manuals, “The Meat and Potatoes of Chiropractic Marketing” and “501 Ads for Chiropractors”.He is the co-founder of the Global Marketing Mastermind Group featuring members in continents - North America, Europe, and Africa - to synergize SEO, SEM, and Social strategies for a worldwide audience.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more
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526: Selling From The Heart | Larry Levine
29/06/2022 Duración: 32minLarry Levine joins us this week on the Conquer Local Podcast, to highlight the importance of inner self-awareness and how it links to the overall success - both physically and mentally. Larry Levine is the best-selling author of Selling from the Heart and the co-host of the Selling from the Heart Podcast. Larry has 30 years of in-the-field sales experience within the B2B technology space knowing what it takes to be a successful sales professional, and the importance of taking a second to debrief. In particular, Larry encouraged waking up an hour earlier every morning to focus on ourselves without distractions to get our brains focused and avoid burnout. In a post-trust sales world, Larry Levine helps sales teams leverage the power of authenticity to grow revenue, grow themselves, and enhance the lives of their clients. He coached sales professionals globally, from tenured reps to new millennials entering the salesforce. They all appreciated the practical, real, raw, relevant, relatable, and “street-savvy” nat
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525: Building Connections With Your Customer | Todd Duncan
21/06/2022 Duración: 36minTodd Duncan, one of the most sought-after coaches, a New York Times bestselling author with over 17 books, and was a top 1% Loan Originator financing over 5,000 transactions in 12 years is our guest this week on the Conquer Local Podcast. Todd shares his wisdom with us on building connections with your customer to get past that filter the buyers have and we can do that by transferring the spotlight from us to them. Make the sale about the buyer, and trust will follow. It's about connection, and not only building connections but emotional connections. Most people focus on cost, ROI, sales decks, which matter but focusing solely on these things is a great way to get lost in the mass of emails, cold calls, and other talking heads.Todd Duncan is the founder and CEO of the Todd Duncan Group the most s 2022 marks the 20th anniversary of Todd Duncan's New York Times bestselling book, "High Trust Selling." It's his life mission to reach and impact the lives of every mortgage professional in the in
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524: Top 10 Sales Metrics | Master Sales Training Series
15/06/2022 Duración: 22minGet ready for the Top 10 Sales Metrics on this Master Sales Training Series, Conquerors. Calling all sales leaders, managers, and captains - 74% of companies who fall short of their goals weren't tracking their lead or sales opportunity numbers. When it comes to sales, accountability is vital. As sales leaders, it is up to us to keep our sales team accountable to personal and organizational goals. But how can you do it? In this episode, we're going to round up the top 10 sales metrics you need to be tracking to lead a high-performing sales team. There are countless sales metrics we can be looking at; this top 10 list is just a drop in the bucket. At the end of the day, you can't manage what you don't measure. So start here and see where it takes you.Win rateConversion rateAverage deal sizeAverage days to closeSales reps meeting quotaTime spent in each stage of the pipelineMonthly salesChurn rateLead response timeEffortConquer Local is presented by Vendasta. We have proudly served 5.5+ million
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523: Lead Generation through Podcasting | Collin Mitchell
08/06/2022 Duración: 29minYou need to approach lead generation through podcasting as you would anything in life: ignore the myths surrounding quick gratification, stumbling across millions of listeners, and easy monetization. It takes time, and you need to invest in these channels and have patience. We are bringing the expert—Collin Mitchell, Chief Revenue Officer at Salescast. Collin shares a few key insights; Be mindful about your ads; if you focus too much on monetization, installing programmatic ads that don't appeal to your audience, you may lose your audience. Being strategic about your ads will allow you to maintain the integrity of your show and build a brand while earning an income to grow. Collin also goes through the fundamentals of podcasting, but the one thing we want to highlight is SEO. Care about your show notes, titles, and the name of your podcast. Put yourself in the mind of your audience. What would they be searching? What are they typing? Use those keywords and establish some good stories and hooks surrounding
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522: Monthly Recurring Revenue | Mark Girvan
01/06/2022 Duración: 35minMark Girvan, CCO of Freshbooks, joins the podcast this week - Mark got into sales at a company involved with the early days of voice recognition software, and this is where he fell in love with the art and science that technology can behold. George and Mark cover three topics: Monthly recurring revenue, the sale indicators, and acquiring new vs. engaging existing customers.Monthly Recurring Revenue: We buy differently now—try before you buy is the new normal. As consumers, we do not want to get locked into a 2 or 3-year contract, and what we see as a consequence of this new pricing system is that customers will pay more over time. Consider the pricing model you are utilizing currently and if you are still locking in your customers. Monthly recurring revenue is not a "right," you must still deliver.The Indicators for a Sale: Are you preparing your prospects to buy? There are certain signs that both your agency and your customer will show you they are ready to move forward with the buying process. Devel
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521: Personal Branding | Libby Gill
25/05/2022 Duración: 28minExecutive coach, leadership expert, and award-winning author - Libby Gill guides organizations to build a culture based on an inspiring vision of the future. We are so lucky to have such an enthralling guest join us this week. Libby speaks on the 3-step process: Clarify the vision for life (professional and personal), simplify the pathway for yourself (we clutter lives with things that don't matter), then execute! Personal branding. Even if you work for that big company- they have the logo and the brand, but who are you?! Yes, it is tough to try and promote yourself when you’ve never been visible. Whether it be analysis paralysis in saying “What will people think of me? They’re going to think I’m bragging” or perhaps the old sales excuse of “I can promote anyone but myself!”. Become more confident in your expertise and realize that you have something to say. This is marketing, self-promotion is not a bad thing.Libby has been featured on NPR, the Today Show, in the New York Times, Time Magazine, and The Wa
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520: Body Language on Zoom | Mark Bowden
18/05/2022 Duración: 25minGet excited, Conquerors - Mark Bowden is a world-renowned body language expert, keynote speaker, and bestselling author. He has been Voted Global Gurus' #1 Body Language Professional in the world. Mark is dropping the knowledge bombs on us; a few highlights from the episode are planting pieces of your DNA in working through zoom, setting a virtual work environment, and what it means to separate "work-self" and "home-self". In addition, Mark's unique GesturePlane system of nonverbal communication helps audiences maximize the power of using their own body language to stand out, win trust, and gain credibility every time they communicate.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) are making up to $10,000 off ref
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519: How to Provide Digital Accessibility | Alisa Smith
11/05/2022 Duración: 19minWe welcome Alisa Smith, Accessibility Evangelist at AudioEye, to the podcast this week. She is a passionate accessibility advocate with a 20-year technology career working in design, development, and quality assurance in the digital marketplace, automotive, and financial services industries. We cover three quick wins you should start doing to bring accessibility to your's and your client's websites:Label your buttonsOrganizing your content by having clear and distinct headingsinclude text descriptions for your displayed picturesWhile doing this, remember, it’s not about just getting all the information but creating an equivalent experience. There are 1 billion people worldwide with disabilities where digital accessibility is a real hindrance to purchasing. Alisa partners with AudioEye leadership to provide strategic direction to the teams who create their accessibility solutions.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partner