Podcast Neil Wilkins

Neil Wilkins takes us through techniques and tips for handling crisis, in both personal and professional life.   Neil discusses - Redundancy  - Bereavement
 - Running out of cashflow
 - Disasters at work - Customer complaints   He shares his top tips, including: “Take care of the practicalities” “Affirm the smallest of accomplishments in pursuit of the mission” “Reframe the crisis into an opportunity not a threat” “Deep breath, stay calm, work from the full picture” “Apologise and mean it” For more content like this, visit Neil Wilkins Online

There are times when our marketing, business development and sales activities feel as though they are failing to reach the people we want to engage with. This might be because there is a gatekeeper between you and your target audience. It could also be because you are active in a range of social networks that your target customer doesn’t use. Let’s explore all the reasons why you might be failing to get your messages through to the people who matter; the decision makers and the budget holders. Fine tune your targeting and potentially reach more of those elusive, hard-to-reach prospects and customers. Top 10 Tips for How to Reach Hard to Reach Customers Trusted Intermediaries Peer Advocacy Micro Influencers Multi-level Multi-staff ABM Partner With Complementary Businesses Collaborative Solutions Pivot Your USP Towards Them Show Up At Key Moments Become Proactively Elusive Know When To Call It A Day For more content like this, visit Neil Wilkins Online

Neil Wilkins describes the five business orientations and explains why knowing yours, is key to effective decision making and working together. Neil answers questions like, "Is there a wrong orientation?", "Why can't you have 2 orientations in a business?", "What if our managers disagree?" and more. Visit Neil Wilkins Online for more content like this.

How to Manage Your Manager - 21 Top Tips   Remember its a symbiotic relationship Set healthy boundaries Know their preferences Match their communication style In-fill their weaknesses Make them look great Hold regular briefings   Proactively use executive summaries Agree common goals Set regularly reviewed KPIs Seek approvals by exception Learn to say the right kind of no Present solutions not problems Everything evidence based Never ever make excuses, proactively take accountability Sell your essential specialism Go one step beyond Be the easiest employee to manage Practice positive reinforcement Compliment them in public Suggest 360 degree reviews   You aren’t necessarily after their job, a promotion, or even another role in the organisation - so relax and grow your professional portfolio

You don't have to triple-fracture your wrist to take a summer break from social and driving forward in your year, but it helps! Whether enforced or optional, observing the effects of a mid year break, is an interesting exercise for you to try. Neil's episodes will resume this Friday with Managing Your Manager.

There is a delicate balance between having enough data about your customers to be an effective and proactive marketer and keeping within the law and GDPR compliance. Here's what Neil Wilkins discusses in this episode: Moving from third party to first data by 2023 The onus on quality and compliance Knowing what you can and cannot do with the data What to collect and how best to store it Data for preparing marketing strategy and plans for the coming years For more content like this, visit Neil Wilkins Online

Neil Wilkins talks to L&D Specialist and Leadership expert, James Hudson about how behaving with compassion can improve your leadership skills. Neil and James discuss, amongst other things: Holding the vision as the central guiding light for a team How to balance empathy and sympathy in communications Leading not managing, by taking the time to listen Demonstrating reciprocal respect in team interactions This conversation is loaded with leadership top tips from an industry expert. More content like this is available at http://neilwilkins.online Connect with James Hudson at https://www.linkedin.com/in/james-hudson-mcipd-fimi-flpi/

Dr Victoria Hurth explains to us how sustainability, purpose and core values can interlink in our world going forward. Neil Wilkins and Dr Hurth shares insights and discuss how everyone is in a position to make a difference if they can identify with their values and find their purpose. More conversations like this at Neil Wilkins Online

Neil Wilkins shares the latest research and tops tips for optimising your personal profile and business page in Linkedin. 2022 Best Practice Look and Listen before speaking Be positive and thought provoking Share your technical expertise Be a great source of unbiased, objective intelligence Add value at all times Maintain your consistent ‘elevator pitch’ Use the Content Suggestion Tool But there's more. Are you live streaming? Do you ensure all your team share your business posts? Have you tuned your elevator pitch? “Be personal and participate.” Linkedin

Phil Korbel, Director of Advocacy at Carbon Literacy Project, talks to Neil Wilkins about the importance of everyone becoming more carbon literate. As Phil discusses, many of us may have been setting off on our sustainability journey from the wrong starting point. Whereas most of us believe carbon literacy is about climate and saving the planet, Phil believes it's more about an understanding of how we interact as human beings and society. This is a fascinating and informative conversation and if you feel compelled to become more carbon literate, visit The Carbon Literacy Project for more information and to take your next steps alongside over 34,000 individuals who are also on their journeys.

Neil Wilkins shares his Essential Marketing Tools 2022, including platforms, apps and software that supports his busy marketing lifestyle: Meetings, Collaboration, Content Sources, Content Creation, Podcasting, Live Streaming, Campaign Creation, Campaign Tracking, Analytics, Administration, Marketing Sustainability and Hybrid Events. Neil also shares information about new hate-free social network WeAre8.

A quick 'fly on the wall' conversation where Neil Wilkins turns the tables from answering to asking in today's Q&A session with Cambridge Marketing College. If you need more time rather than more content... you'll enjoy this short clip... with thanks to Daniel and Emily.

Feeling scattered, too busy or unfocused? Let's face it, many of us are right now... The simple "Centering Thought" technique can bring you right back on track, in work and at play. I've used this one for years and it really does work to keep focused and feel grounded. If you like the technique I describe to you, check out Deepak Chopra, for more examples and a deeper dive into centering thoughts. I hope you find this useful and have a great day. (for more information like this, visit Neil Wilkins Online)

Neil Wilkins helps us to understand the differences between product and service marketing and also where they blend together to give competitive advantage and added-value customer experience  “ Product marketing refers to the marketing of tangible goods, which comprise of all those things that people can see, touch or feel. In other words, the audiences to whom you wish to sell your product can observe and comprehend the way the tangible goods work.” TermsCompared.com   Typical Product Marketing Companies - Manufacturing High Street Retail Fashion Pharmaceuticals   “Service marketing refers to the act of carrying out an activity for someone in return for appropriate compensation. Service is intangible because it cannot be seen, touched or felt.” TermsCompared.com   Typical Service Marketing Companies - Banking Utilities Insurance Streaming   But where it all blends is where the true value really starts and this is called the Augmented Product.   “An augmented product has been enh

Neil Wilkins discusses Neuromarketing with expert Katie Hart.   For more information about neuromarketing and to subscribe to research updates and surveys, visit Katie's research channel.  Listen to more episodes like this, visit Neil Wilkins Online. 

How to B Corp is explained by Twelve Co-Founder Ellie Austin as she guides Neil Wilkins through the process of what’s involved in this sustainable business certification. As Ellie, who is an accredited B Leader, explains, it’s about being open, honest and inclusive of everyone in the business if you choose to go on the B Corp journey. Ellie describes how businesses can use the B Corp Impact Assessment to learn more about where they are in their sustainability journey and if they find themselves further upstream than they thought, then sustainability consultants like Ellie can step in and support the early stages of the process. Visit Twelve Futures at http://twelvefutures.com Ellie’s Profile at https://twelvefutures.com/about/ B Leaders directory at https://bcorporation.uk/act-and-learn/programmes-and-tools/#bleaders B Impact Assessment https://bcorporation.uk/act-and-learn/programmes-and-tools/#bia For more content like this, visit https://neilwilkins.online/category/marketing-sustainability/

Case studies, testimonials and recommendations are all about one thing... advocacy marketing.  Advocacy Marketing plan (Inspired by Paul Rand, author of Harnessing the Power of Word of Mouth)   1. Understand where and how your brand, and your competitors’ brands, are talked about and recommended  2. Articulate your shareable story in simple, conversational language, with a clear, single call to action  3. Ensure everyone in your business is aligned, aware and uniformly using it  4. Discover and activate your micro-influencers, those people whose recommendations influence purchase decisions  5. Compel and Engage with the 80/20 Rule: 80% engagement and relationship building with influencers, 20% actively sharing the content  6. Neutralise the detractors, monitor traction of detracting messages and understand the reach before engaging with the detractor  7. Measure progress with clear KPIs, monitor and assess, continuously tune and improve  8. Share the success across

How can we get more from less? More value from less time, more sales from less selling, more enjoyment from simply doing less with less stuff?   Neil Wilkins talks about how he has fine-tuned his professional minimalism and how for him, less is definitely more. For more content like this, visit Neil Wilkins Online

Neil Wilkins talks to relationships and communication expert Sabina Rademacher about how we can make decisions through love not fear, to reframe our lives. Sabina has extensive experience in empowering leaders across the world, with the tools and techniques to become more self-aware, empathic and confident in their abilities.  At the heart of Sabina's work is the importance of approaching situations and others with heart and love, instead of mind and fear.  Neil and Sabina discuss the fear of failure and how the skill of living with love can be taught and at any time in our lives.  For more content like this, visit Neil Wilkins Online More information about Sabina's workshops are available at Sabina Rademacher 

Neil Wilkins talks to marketing sustainability specialist Nigel Clark about the challenges of marketing sustainability in today's world. Is it a concept to tough to tackle? Why do marketers shy away from taking a lead? What are the commercial opportunities of getting early into the game? Neil and Nigel discuss the challenges and suggest some next steps in this crucial debate about people, planet and profit. For more content like this, visit Neil Wilkins Online