Podcast Neil Wilkins

Imagine being that person who everyone looks up to, who always seems to be in the know. Imagine being considered wise or even ahead of your time. The secret that the most successful people never tell you is that they all share a common trait; Their love of lifelong learning. They see each day as a learning opportunity. They experience their world as one big classroom. They are not afraid to fail, because in every experience, whether positive or negative, there is something to learn.  Lifelong learning is all about embracing continuous improvement and in this webinar recording by Neil Wilkins, you’ll learn techniques, tools and mindset for loving life’s constant teachings.   Why Learn Lifelong? Motivation, Recognition, Confidence, Purpose   This webinar was recorded for Cambridge Marketing College  For more content like this, visit Neil Wilkins Online

Archie Mills turns the tables on Neil Wilkins in this Marketing Sustainability Q&A where Archie is the interviewer and for once, Neil is the interviewee.   For more details about the Mindful Collective, visit http://mindfulcollective.net   To connect with Archie, visit https://www.linkedin.com/in/archiemills/   For more content like this, visit http://neilwilkins.online

Headlines and Subject Lines “We all need to attract our audience into our content. We might call this session 'hooky headlines' as we attempt to cut through the noise and entice our audience into our messages and stories.” Examples of Headlines Email subject line Advertising strap-lines Brand statements Blog titles Social memes et al The Purpose of a Headline To encourage a reader to pause for just long enough to gain their attention and entice them into an action: open post, click through, read further… The Power of a Headline Effective headlines must appeal to the head, the heart and the search engine Satori Method of Headline Building Step 1 - Identify the Pain, the Outcome, the Solution Step 2 - Copy what others are doing for your persona Step 3 - Call out your persona “Top Content Tips for Busy Marketers” Step 4 - Use odd numbers “73% more….” Step 5 - Promote Time, Money or Effort saving Step 6 - Key words, “Tips, Tricks, Secret, Insider…” Step 7 - Power words, “Free, Hurry, Effortless, Latest…” Secret H

“If you thought planning marketing, events, product launches, campaigns and digital is the same every year, you couldn’t be more wrong. Marketing Plans in 2023 have more opportunity to gain growth, engagement and successful outcomes than ever before, but risk being out of touch at the same time.”  “Let’s identify key macro trends that will directly influence your marketing choices and priorities next year and help you remove the blinkers that your competitors may still be wearing. Next year is not going to be ‘business as usual’.”   Key Macro Trends   Political - international conflict, tensions, import/export tariffs   Economic - austerity and recession, cost of living, consumer confidence Social - diversity, micro-influencers, hybrid working, consumer buying patterns Technological - metaverse, big data, 5G internet of things (IoT), voice search Legal - greenwashing, 1st party cookies, freedom of speech Environmental - carbon literacy, stakeholder expectations For more content like th

Neil Wilkins discusses values and purpose with Iyas AlQasem, Managing Partner at Beyond the Quarter, the consultancy for scaling purpose-led companies.  Iyas is also Host of Karmic Capitalist podcast on leading with values and purpose and well qualified to lead our thinking in this vital topic, with honesty and practical tips we can all follow.  Connect with Iyas at https://www.linkedin.com/in/iyasalqasem/  More content like this at https://neilwilkins.online/category/marketing-sustainability/   Key Moments: 13:10 if you aren't the leader you can still drive change 28:10 lead with the clarity of values 29:50 the process

Neil Wilkins is joined in this episode by ex Coca Cola sustainability lead and Head of Sustainability at award winning printer Seacourt, Jake Backus, to discuss communicating sustainability.   Key Moments:  08:00 CSR is boring, use brand voice not PR voice 14:30 What is your right to exist? 20:10 Nobody is listening so we need to anchor in what they are interested in 20:25 Emotions drive change 24:23 Don't put sustainability first otherwise your product is probably a bit rubbish 34:20 It's your role to be ahead of your consumers 35:10 If you don't ship them a solution, you've given them a problem 36:45 Most company values aren't values, they're performance metrics 40:10 Create value for your client and your client's clients 51:20 Make a new positive contribution for society and nature and measure it   For more content like this, visit Neil Wilkins Online

Developing Responsible Citizens “Accountability for the success of the human race on an ecologically challenged planet, begins and ends with ourselves, as individuals.” How can I take an active part in our community, public life, volunteering and social responsible projects? How do I become more sustainable?  How we can I make a positive difference to the people and world around us? How do I lead by example encourage others? 24 Ways To Be A Responsible Citizen Know your core values and live by them Make your bed in the morning Embrace diversity Be patriotic to a good cause Take accountability for your actions Be trustworthy and honest Share your gift with your community Discuss social issues Be mindful in every decision Mentor someone Embrace continuous learning Be courteous Become carbon literate Respect animate and inanimate objects Challenge injustice Support democracy  Practice tolerance Consume less Live a circular lifestyle Donate Respect the law Volunteer your time Shop local Be a great role

Everything you need to know as a marketer, to use macro-level thinking to fine tune your marketing plans for next year. Neil Wilkins shares his framework for helping businesses to become more market oriented.

Neil Wilkins describes the value and importance of creating and using a suite of both strategic and tactical Key Performance Indicators (KPIs) in your marketing, projects and campaigns.   This webinar is part of the Cambridge Marketing College webinar series.   “Measuring our marketing effectiveness is becoming increasingly important as global economic pressures increase. We need to spend less, get better returns, become ultra efficient and ultimately productive, to meet both immediate targets and longer term brand sustainability.”   What To Watch For  Vanity metrics Irrelevant data What you’ve always measured Too hard to measure Too easy to measure Information without evaluation   For more content like this, visit Neil Wilkins Online

Neil Wilkins discusses how to find mindfulness within music with Shakuhachi musician Adrian Freedman.  As Adrian explains, there are many ways to experience music and the Buddhist traditions encourage us to listen to not only sound but the space within sound, to truly open our ears.  Adrian will be performing his new album on a livestream on the evening of 25 November 2022 and a link to the live feed will appear here.  For more content like this, visit http://neilwilkins.online  Adrian Freedman on Apple Music at https://music.apple.com/gb/artist/adrian-freedman/274510672

Neil Wilkins talks about his mindfulness journey and many of the people, teachers and techniques he has encountered and learned from.   Neil says, "Is it yoga? Is it meditation? Is it being Zen? Yes, all of this and more. Your world is simply your perception of the illusions that arise as a consequence of the choices you make.”   Online courses mentioned in this presentation:  IKIGAI http://momence.com/video/courses/4161 and Back to Your Roots http://neya.thinkific.com

In a follow-on episode from a mid-lockdown conversation about circular business, Neil Wilkins reconnects with sustainability expert Emma Burlow, to discuss the state of sustainability at the end of 2022. Neil and Emma discuss what we can all do to now become more carbon literate, take small steps and realise that we are all micro-influencers with our Sustainability efforts. Connect with Emma More content like this

Is it safe to use humour in marketing? In this episode of the Neil Wilkins Podcast, Neil talks to David McGee about his time spent in communications in Afghanistan and his PhD work exploring the use of humour in marketing and communications.   David reveals two of the many key ingredients that marketers should consider if they are exploring the use of humour.   For more content like this, visit http://neilwilkins.online

Google's Universal Analytics will be made redundant by 1 July 2023, to be replaced by the currently available Google Analytics 4 (GA4). GA4 offers a tighter set of measurements and reporting, based around the marketers-friendly criteria of Events (website visitor actions like scrolls, clicks, downloads) and Engagements (a more relevant measure than some of the current potentially vanity metrics). In this masterclass, Neil Wilkins talks through the step by step Set-Up Assistant stages to create a Data Stream between your existing website and the Google Analytics platform. Neil also introduces us to some of the new features and limitations, we can expect. This recording is available on YouTube and Podcast.

In this webinar recording, Neil Wilkins says, “Let’s focus on integrated campaign planning, prioritisation of marketing channels, content and media choice and how best to present and share your integrated marketing plans with the rest of your organisation and other key stakeholders like agencies and partners.” Integrated Campaigns Checklist Reason Integration Channels Priorities Timeline Plan KPIs Approvals Briefings Measurement For more content like this, visit http://neilwilkins.online This is part of http://marketingcollege.com/events webinar series

Sometimes entrepreneurs figure out how to create a strong commercial business start-up combined with excellent sustainability credentials and value at the core. In this conversation between Neil Wilkins and Dalraj Nijjar, Co-Founder and CCO of Concrete4Change, construction tech start-up seeking to transform the way the world creates and uses concrete. Dalraj guides our thinking towards entrepreneurial behaviours and strategies that we can all use in our businesses, whether new or established but needing to pivot. More content like this at Neil Wilkins Online

Think you know about dyslexia? You may want to listen to Julian Berridge, as he talks to Neil Wilkins about how half of 8 is 3, how dyslexic people at NASA are some of the best rocket scientists and the value a dyslexic's perspective can add to innovation and strategic ideas in your organisation. Julian leads the Learning Support service at Cambridge Marketing College and has produced an extensively researched Dyslexic Toolkit available as a free download on the College website. For more content like this, visit Neil Wilkins Online

In this sustainability podcast episode, Neil Wilkins discusses with Natacha Wilson, Founder and Director of Cambridge Insights, the role of research and innovation in shaping our future.   The conversation explores unpicking the elements that make up the concept of sustainability and how these link with global challenges, where the outputs of research and innovation can help to stimulate change and how leaders, marketers and business owners can be the change makers we need, to lead us to a sustainable future.   Top Researching Sustainability Tips - Think and behave like a start-up Embrace research to help find your purpose Be prepared to pivot your business   Focus on proving the value you bring to people and planet Seek sources of funding for innovation Lead by helping others to welcome change Communicate success with all stakeholders   For more content like this, visit Neil Wilkins Online and The Mindful Collective

Neil Wilkins explores traditional copywriting best practice as well as new digital content writing skills in this masterclass for Cambridge Marketing College.   Neil suggests “Copy must hook, fuel interest, foster desire and provide the accessible solution to the need”   Planning Your Copy - Create an Emotional Reaction, Think Priority Audience Persona, Where in the Audience Journey, Work with your USP, What’s THEIR Outcome, Re-use what your customers tell you, Talk without your Products and Services, Guide towards the Call To Action   Neil's top copywriting tips - Keep a copy pot of examples you love, Actively watch and listen to responses, “Ask questions that help the reader say yes” writtent.com, Always lead with your strongest point   For more webinars like this, visit http://marketingcollege.com/events   For more content like this, visit http://neilwilkins.online

Beginning with a journey to support empowering women, this enthralling interview with Alison Theaker, explores her PhD research into women entrepreneurs and the potentially positive impact that menopause can have, not only on women, but on everyone around them.   To find out more about Alison's work and menopause, visit these links:   Website and courses pages https://www.livelifeforme.org/ https://www.udemy.com/course/live-life-for-me-menopause/?referralCode=9565A6448C2B67FC532C https://www.udemy.com/course/menopause-what-men-need-to-know/?referralCode=0C275F4DE573FA2914D6   Anne Hope's book https://www.amazon.co.uk/Menopause-Survive-Thrive-Anne-Hope/dp/1845839536/ref=sr_1_1?dchild=1&keywords=Menopause+survive+and+thrive&qid=1622668006&sr=8-1   For more content like this, visit http://neilwilkins.online