Podcast Neil Wilkins

Webinar - Understanding Customer Relationship Management (CRM) “Did you know your employees switch apps and interfaces more than 1,100 times a day? That’s hours of clicking between programs, dividing their attention, and copying and pasting information that might get compromised along the way.” Zendesk.co.uk “Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.” salesforce.com Key components of CRM systems: 1. Workflow Automation - rules that trigger actions based on specific inputs
 2. 3rd Party Integration - linking with Sage, Dropbox, Outlook etc.
 3. Customer Service - integration of all customer contact from marketing to sales 
4. Employee Tracking - cross-referencing and reporting of staff inputs and performance
 5. Marketing Integration -