Podcast Neil Wilkins

How to Prove the Value of Ethical, Sustainable, and Socially Responsible Campaigns.In this session, you will learn how to:Identify key metrics for responsible marketingMeasure social, ethical, and sustainable impactUse sentiment analysis and behaviour change trackingInterpret data with confidenceDemonstrate marketing’s role in driving positive changeMore webinars like this at Cambridge Marketing College http://marketingcollege.com/events

A Cambridge Marketing College webinar describing why the UN's SDGs are important for your marketing and your business and how you can draw from practical examples to bring them to life in your strategy.More content like this at Cambridge Marketing College http://marketingcollege.com/events

Hristo Arakliev, founder of D2C agency Hyperzon, discusses how to scale on Amazon, with Neil Wilkins.The answers will surprise you because it's not all about advertising and commercials, it's more about your values, brand building and long term discipline and effort.Visit Hyperzon https://hyperzon.ioConnect with Hristo https://www.linkedin.com/in/hristo-co-founder-at-hyperzon-30a91359/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Vince Quinn is the Co-Founder and Creative Director of SBX Productions, where he helps businesses start podcasts and use them to power their marketing. He's also helps podcasters unlock their hosting potential.Neil and Vince discuss finding your voice, podcasting equipment, getting help with AI, ideal podcast length, choosing your theme and more.Listen to Vince’s podcast https://podcasts.apple.com/us/podcast/its-not-just-talking-with-vince-quinn/id1769698285 and learn about how to improve your podcasts to support your business.Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887For more content like this, visit Neil Wilkins Online http://neilwilkins.onlineNeil Wilkins is the Founder and Host of the AI Marketing Summit http://aimarketingsummit.live

Alex Petruchenya is a GTM & product-marketing leader who turns complex AI healthtech ideas into market wins. She’s led major product launches, built competitive-intel engines, and crafted positioning and messaging that drive sales and user adoption in crowded markets. Alex arms listeners with battle-tested frameworks for building and scaling PMM, launch planning, crisp differentiation, and competitive analysis, so their own products stand out even in the toughest categories.Neil and Alex discuss how storytelling can break down barriers in marketing technical products, especially in tech and B2B environments when complexity typically rules. This will prepare your marketing content not only for today's customer success but for tommorow's attractiveness to AI search, when agents are acting on our behalf.Connect with Alex on Linkedin or visit her substack https://alexpetruchenya.substack.com/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

"Discover how AI can enhance customer journeys while respecting privacy and preferences"This session explores how marketers can use AI to drive personalisation while remaining transparent, fair, and compliant. We cover practical strategies, recommended tools, and real-world use cases across the customer journey. The aim is to balance commercial success with customer trust.AI is customer-centric when it adapts to individual needs, behaviours, and preferences without compromising autonomy or privacy.It focuses on increasing relevance and efficiency while upholding fairness and transparency.Key priorities:Respect customer intentUse data responsiblySupport rather than manipulateWhy Ethical Personalisation MattersAccording to Cisco’s Consumer Privacy Survey, 81% of people are concerned about how businesses use their data.Customers now expect personalised experiences, but also expect clear control over their information.Personalisation without ethics reduces trust, increases opt-outs, and risks legal pena

Andy Roberts from Kraken Media and Neil Wilkins, discuss video marketing in this deep dive into visual communications and the opportunities for businesses.Connect with Andy http://kraken.mediaSubscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Phil Treagus-Evans is the CEO and co-founder of Giraffe Social, a human-first marketing agency that's challenging the traditional agency model. He's also the bestselling author of Human-First Marketing: The Art of Being Seen, Trusted, and Remembered - a book born from years of helping brands connect with real people in a digital world that often forgets we're human.Neil and Phil discuss how have we lost our way in marketing and social media especially and question that with AI, is it going to get even worse? They discuss reconnecting with human customers, the problem with traditional marketing funnels, and building trust in a sceptical world.Importantly there are some What Next Steps that marketers and business owners can take.Connect with Phil Treagus-Evans http://philtreagusevans.co.uk/If you enjoyed this episode, subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Rob Moore, the Disruptive Entrepreneur, says “If you don’t risk anything you risk everything”, so Neil Wilkins explores with him the intersection of AI and personal disruption in business. Neil asks, "Where is AI impacting your world of investment, property, disruption and influence. What’s he seeing?", "What does it mean to be a “disruptive entrepreneur” when algorithms and AI are now disrupting us?", "How do you see AI reshaping entrepreneurial identity?",  "Should we, can we, redefine success in an AI-driven world?", "How does an entrepreneur stay ahead of the curve when it’s moving away from us so quickly?", "What’s the role of a thought leader, influencer or consultant, when ChatGPT can give an answer, for free, within seconds?" and, "What should everyone be doing today to prepare?"Connect with Rob Moore http://robmoore.com and explore Money School http://money.schoolFor more podcast episodes like this, subscribe to the Neil Wilkins Po

Finance specialist turned social commerce entrepreneur, Nathan Mcfarlane talks to Neil about spirituality, politics, the finance system, impact of technology, blockchain and more in this discussion about the new world of social commerce and entrepreneurship.See Nathan's work at Creatria https://www.creatria.app/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

This session explores how climate-aware marketing can drive business growth while reducing environmental impact. We will discuss practical tools, insights, and case studies, combining the Sustainable Marketing Compass, the Mindful Collective Index Tool, and real-world strategies that embed climate action into commercial performance.Presented by Neil Wilkins http://neilwilkins.onlineHosted by Cambridge Marketing College http://marketingcollege.com

Sharing Insights on Sustainable Marketing & Purpose-Led BrandsShalize Nicholas is a marketing consultant and founder of Marketing Mill, where she supports purpose-driven brands, especially in sustainability and fashion, to grow through strategic marketing, CRM, and brand storytelling.Neil and Shalize discuss the small actions everyone can take in business and personal life that collectively will make a difference.They go deep into greenwashing and how to avoid it, and reflect on taking a moment each day to ask why and research solutions with AI.Find out more about Shalize's work https://www.marketingmillstudio.co.uk/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Project Planning with AI: A Practical Guide for Marketing
“A goal without a plan is just a wish.” – Antoine de Saint-ExupéryThink of AI as your Project Ideation tool, your project co-creatorIn this session you will learn:Why AI projects need structured planningHow to define goals and align with the customer journeyWhich tools to use and whenHow to build your own beginner-friendly AI marketing planMore content like this at http://marketingcollege.com

Imagine your digital twin talking and interacting with family, friends and colleagues, after you die. Life's Echo is the brainchild of Steve Endacott, who talks digital twins, interactive avatars and AI life after death, in this fascinating conversation with Neil Wilkins.What do you think? Let us know in the comments.Find out more at Life's Echo http://lifesecho.co.ukSubscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Satej Sirur, the CEO of Rocketium, boasts an illustrious 19-year career crafting innovative software products, honed through his roles as an early team member at tech giants Microsoft and AWS. Fueled by a passion for automating mundane tasks and a relentless commitment to pushing creative boundaries, Satej finds daily inspiration at Rocketium.In this conversation with Neil Wilkins, Satej discusses the human value of scaling automation with AI, and the steps all business people, especially marketers, can take, to realise value, today.Connect with Satej Sirur https://www.linkedin.com/in/satejs/Visit Rocketium http://rocketium.comSubscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887Visit Neil Wilkins Online http://neilwilkins.online

Larry Easto has over 40 years of experience in providing services, as a lawyer, consultant, writer, trainer and coach. As the author of over 30 books, Larry brings a wealth of ideas and wisdom to this conversation about building relationships, with Neil Wilkins.Larry and Neil discuss everything from surrendering, having faith, planning for temporary relationships and more, in this fascinating insight into building better relationships with ourselves and with others.Learn more at Larry Easto website http://larryeasto.comConnect with Larry on Linkedin http://linkedin.com/in/larryeasto/More content like this and subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887Neil Wilkins website http://neilwilkins.online

Neil Wilkins discusses the best AI Tools for Marketing and how you can use specialist tools in an AI Stack to get optimum results in your marketing planning and outputs.Subscribe to the Neil Wilkins Podcast More Webinars like this at Cambridge Marketing College Connect with Neil Wilkins

Procrastination Coach Chris Abdel talks to Neil Wilkins about overcoming procrastination, the difference between procrastinating and prioritising and some of the pitfalls, and opportunities, of this crucial mindset.Connect with Chris on Linkedin Subscribe to the Neil Wilkins Podcast

Creating Inclusive Campaigns: A Responsible ApproachLearn to craft campaigns that resonate with diverse audiences and support inclusivity.This session helps marketers understand the strategic value and ethical responsibility of inclusive campaigns. Using real-world case studies, practical models, and marketing theories, we explore how to create content that truly represents and respects diverse audiences—building both brand trust and long-term growth.More webinars like this at http://marketingcollege.com/events

Neil Wilkins discusses emerging AI trends in 2025 and how these are impacting opportunities and challenges in our businesses, our marketing and our operations.This webinar is part of Cambridge Marketing College's fortnightly marketing webinar series http://marketingcollege.com/eventsSubscribe to the Neil Wilkins Podcast for more similar content https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887