Podcast Neil Wilkins

GA4 Marketing Masterclass Here are some of the reasons why you should be interested in GA4 as a marketer: GA4 is more privacy-focused. GA4 is designed to be more privacy-focused than Universal Analytics, and it uses machine learning to fill in the gaps in data that is not available due to privacy restrictions. This means that you can still get valuable insights from your data, even if you are unable to collect all of the data that you would like. GA4 is more cross-platform. GA4 is more cross-platform than Universal Analytics, and it can collect data from a variety of sources, including websites, apps, and even offline transactions. This means that you can get a more complete picture of your customers' behavior, regardless of how they interact with your brand. GA4 is more predictive. GA4 is more predictive than Universal Analytics, and it can use machine learning to predict future behavior. This means that you can use GA4 to identify trends and opportunities that you may not have been able to see befor