Sharon Vornholt - Let's Talk Real Estate Investing

Today we’re going to talk about the 8 steps to creating a marketing plan for your business. I’m going to go over those steps in the show, but I also have something else for you.  I’m going to give you the same exact marketing plan template that I use with my private coaching students.     When you have a marketing plan, you know how to get where you want to go.  Creating a marketing plan using my template will make this process so much easier.   Get your own Quick Start Marketing Plan Template BY CLICKING HERE….         .

As we close out this year, it’s a great time to start setting yourself up for success in the new year. When you look back at 2019, how would you say your year went?  Did it turn out the way you had hoped it would? For many people, the answer will be no. For others, the answer will likely be, “Pretty much. In fact, I accomplished most if not all of what I set out to do”.     What do you Think the Difference is Between These 2 Answers?  I can tell you that it comes down to two things.   One is planning your year, and the other is implementing your plan. That’s what we’re going to talk about today.  Be sure to get your FREE Goal Setting Planner.  Just Click Here…         .

I recently got this 2-part reader question, and it’s one that I get a lot.  The question is, can you wholesale probates, and can you double close these deals? The answer to both is yes in most cases, and that’s what today’s show is all about.  Recently, some states have started to implement changes that affect your ability to wholesale any type of property. It’s important to know your state’s laws.    Show Notes Why you might not be able to wholesale in every state, and what to do about that. How do closing costs affect an investor’s ability to do a double close? Who should you ask for advice on these matters? Do you need to have your contracts reviewed periodically?         .

What is an Absentee Owner and How Do You Work with Them? Absentee owners are a group of off-market sellers that can be a great source of leads.  So, how does someone become an absentee owner?  There are generally two ways.  By choice or by circumstances and that’s what we are going to talk about today.  These folks have unique challenges and problems.  Learn how to become a trusted resource in this show.   Probate Investing Simplified If you want to learn how to be an expert in this very lucrative niche, take a look at my course Probate Investing Simplified. Now is the perfect time to get started.         .

If your real estate business got you in a funk, it's not really surprising. The world is full of opportunities.  There are so many ways to make money in real estate it's easy to jump from one thing to another.  Generally speaking, shiny object syndrome is not your friend. However, know that you're not expected to have it all figured our right out of the gate.  Listen in as I share some action based tips for moving forward in your business.  Also... be sure to stop by the Louisville Gal's Real Estate Blog for more great tips.  

In today's show, I want to talk about finding your tribe, and why it is so important to do that.  First of all, what is your tribe?  It's a community or a group of people that "get you".  They will cheer you on when you succeed, and they will be there when everything goes sideways.  Here is one of the most important things; they will accept you for who you are. If you're an entrepreneur that has a small business, you probably feel isolated at times. Successful real estate investors spend a lot of time on marketing, talking to sellers, estimating repairs and looking at properties so that they have deals in their pipelines. Listen in and find out more about finding YOUR tribe.  To read the full article on the Louisville Gal's Real Estate Blog just CLICK HERE.   Be sure to stop by. I have some pretty cool freebies.   .

Mastering Probate Direct Mail Campaigns – Marketing Tip #10 In the last show, I went over the 4 parts of successful probate direct mail campaigns and why you need to get each one of those pieces right.  Today, I’m going to take it a step further and get into the statistics behind probate direct mail campaigns that help with mastering direct mail campaigns.   If you remember, the 4 parts to a direct mail campaign are:  The list The mail piece The message The campaign   How Long do you Mail? You mail until you buy the house, someone else buys the house or they come off your list for another reason.  In today’s show you’re going to learn the statistics behind the length of your direct mail campaigns, and how quickly your “competition” quits.   Probate Investing Simplified If you want to learn how to be an expert in this very lucrative niche, take a look at my course Probate Investing Simplified. Now is the perfect time to get started.       .

If you aren’t getting the response rates you were expecting from your mailings, it’s time to look at your process.  If one or more of the components of your probate direct mail campaign is missing, that’s most likely the problem.  Today I’m going to cover those 4 main components that are directly related to the success of your direct mail campaigns.   The 4 Main Components of Probate Direct Mail Campaigns #1. The List #2. The Mail Piece #3. The Message #4. The Campaigns   Probate Investing Simplified Don’t forget to check out my course, Probate Investing Simplified.  If you want to be able to show up as “the expert” every time you are contacted about a property in an estate, I can show you how to do that in just 6 short weeks.       .

My guest today is New Jersey real estate investor, Liz Faircloth. Liz and her husband Matt are experts when it comes to apartments, commercial property, syndication and raising private money. Even though they have grown a large portfolio of properties, they started out just like everyone else; one property at a time.  The first property they bought just happened to be a duplex. Liz's story about how they got started is very interesting. For anyone sitting on the sidelines wondering how someone goes from buying their first property to building a successful multi-family business (while having a couple of children along the way), you're not going to want to miss this one.  Be sure to stop by the Louisville Gals Real Estate Blog for more great content.  I have some cool freebies over there too.       .

12 Strategies for Finding Off Market Deals What are off market deals? They are properties that are not YET listed. I have always believed that working with off market deals is a no-brainer, because there is so much less competition.  If you think about it for a minute, when you are looking for deals on the MLS, you have thousands of people who have eyes on the same properties. Make no mistake about it, you can still find deals on the MLS but there is definitely a lot more competition. When it comes to strategies for finding off market deals, there are so many different ways you can find those properties.  Today, I want to go over 12 ways you can find these hidden gems.  I’m going to break these down for you in a minute. Finding Off Market Deals Direct Mail Wholesalers Driving for Dollars Your Website & Social Media Online Resources Agents Networking Public Records Auctions Builders and Contractors Property Managers Word of Mouth (Friends, family etc.)   Remember to stop by the Louisville Gal's Real Esta

Here's the big question. What's your favorite investing strategy?  My guest today is Phoenix investor, Marcus Maloney and he has done it all. Marcus invests in single family, multi-family and he does commercial investing.   Does he have a favorite strategy? He does. Marcus has completed over 3.3 million dollars in wholesale transactions but he is a buy and hold investor at heart. He follows the BRRR strategy of buy, rehab (or renovate), rent and refinance. However, Marcus believes strongly in integrating wholesaling into every business.  Marcus has purchased commercial property including as a school. In this show you're going to learn about his passion project where he served disadvantaged youths in Chicago.  That has turned into a whole different strategy where he gives back to the community in a different way, and has developed a new stream of passive income in the process.   You're going to learn how a high school dropout gets and MBA and goes on to build a successful real estate investing business.  This

It is getting harder and harder to stand out in the crowded field of real estate investors. After all, at the end of the day we all buy houses. We do exactly the same thing by helping sellers that need to sell quickly. However, the one thing that consistently makes sellers choose YOU (over your competition) is your brand.  Make no mistake about it; it's up to you to create your brand. One of the easiest ways to show people the "real you" is through photographs.  But, how do you do that effectively? I'm excited to have brand photographer Natalie Jennings back on the show again to dive into the topic of having a successful branding photoshoot.  In today's show you'll discover the 5 tips for a successful branding shoot.  Listening to this show just be one of the most important 30 minutes you will spend building your business and your brand this year.  It's easier than you think once you know what to do.    Get Your Freebie! Natalie has a really great guide on personal branding on her site.  You can get it by CLI

Learning how to properly nurture your probate leads is one of the most important aspects of successfully marketing to probates.  You want to take them slowly along a path where they feel confident in your ability to buy their property when the time is right for them.  This type of direct mail is a slow but deliberate way of creating rapport with these sellers. From the time someone passes away until the family is ready to sell varies with each person. However, this is the important stage where you begin to build a relationship with these folks.   How do you do that?  You do that by showing up every month with a consistent message.  Your message is all about helping them when they are ready.  How long does it take?  Listen in as I fill in some of the gaps.    Probate Investing Simplified Be sure to check out Probate Investing Simplified to learn how you can become a probate investing expert in just 6 short weeks.  (It's true!) My promise to you is that if you take the course and you do the work, you can build

Today's show is on what is a really hot topic, and that is short term rentals. When you think about short term rentals, you probably aren't thinking about exactly how many different types there actually are. Your first thought is probably going to be Airbnb's or other similar type of short term rentals, but there are a lot more.  Did you know that there are a number or opportunities available right now in your real estate investing business to make more than market rent on your properties, and that there are a lot of niches to choose from? Here's another tip for you. You can escape all the short term rental "rules" when you rent your property for 30 days which is totally doable.  Listen in as Al tells shares this amazing opportunity with you today.    Learn More You can find out more about Al's training program on how to make big profits with short term rentals here at this link: Extended Stay Landlord.   And, don't forget to stop by the Louisville Gals Real Estate Blog and say hi when you get a chance.     .

Today's show is all about wealth building strategies through real estate, so you're not going to want to miss this one.  My guest is a real superstar in this field. She is California investor, Linda Pliagas.  Linda has done wholesaling, fix and flips and more, but she's a buy and hold investor at heart. She bought her first property when she was still in college after realizing how little a journalism major was going to make in that career.  She knew she was going to need a "side hustle".  Linda has invested in single family homes, vacation homes, multi-family properties and commercial properties. She also produces two digital magazines, Realty 411 and REI Wealth. You're going to learn just how creative Linda had to get to get her first few deals done. How to use 1031 exchanges strategically to build wealth Why she prefers multi-properties over single family  California earthquakes; how this affects her investing strategies How Linda got to be a magazine publisher Her advice for those just getting started as

Last time I talked about how important consistent marketing was in your business.  Today I'm going to tell you the one simple thing is that you can implement in your business NOW that will skyrocket your success, Want to know what that is?  It's an fashioned, over-sized, wall calendar.  In this episode you will learn how I doubled my business in one year by making this one change. Probates If you want to add an investing strategy to your business where you will never run out of leads, you want to add probates.  Get your FREE Probate Investing Starter Kit over on the Louisville Gals Real Estate Blog.  And... be sure to check out my course, Probate Investing Simplified.  You won't regret it.   .

Welcome back to marketing tip #6.  Today I want to talk about what I think is the #1 thing that causes investors to fail, and that is inconsistent marketing.  Not only is it the reason investors fail, but it's also the reason that so many people never create a sustainable business.  If this sounds like you, what are some of the things that might be lacking in your business? Are you guilty of "hit or miss marketing"? You don't have a marketing plan You may have a plan, but you fail to implement it This is a super short episode, but it has some valuable tips you won't want to miss. If you want to get your own marketing plan template completely FREE, you can get the template on the Louisville Gals Real Estate Blog. See you on the blog.     .

Welcome to marketing tip #5 in this series in this marketing series. Today's tip is about 2 different types of marketing strategies; inbound and outbound.    Outbound Outbound marketing strategies are things you have do on a regular basis and are not necessarily permission based. They are interruption based in most cases. As I said these are activities you need to do yourself. Some of those things are: Direct mail Door knocking Cold calling (definitely interruption based) Driving for dollars Bandit signs Inbound strategies are strategies that attract prospects to come to you. They are mostly permission based. Some examples are: Content strategies (they subscribe) Social media (they follow) Websites (they choose to look at those) Networking There is a place for both inbound and outbound marketing strategies in your business. Don't forget to stop by the Louisville Gals Real Estate Blog and get your FREE Marketing Plan Template.   .  

Welcome back to marketing tip #4 in this marketing tip series. These are bonus episodes so they will all be quick, actionable tips you can implement before the next one comes out. Today I want to talk about why your marketing probably isn't working well.  It's almost certainly because you don't have a written marketing plan. In this show these are some of the things I'll cover: Targeted marketing and why it's so important (as opposed to shotgun marketing) Why your message has to match your target audience Cr.eating a marketing plan How you can get my marketing plan template FREE And more Head on over to the Louisville Gals Real Estate Blog to get your FREE Marketing Plan Template or to schedule a 1-on-1 consultation to get my help creating your very own, customized marketing plan. Next Time... The difference in inbound and outbound marketing strategies and why you need to be doing both.   .  

Welcome back to marketing tip #3 of our Marketing Tip Series. Today I want to talk about one thing that is guaranteed to be the "kiss of death for your business".  I touched on this last time, but I want to dive a little deeper into that in this show. It has to do with putting all your eggs in one basket and how it can kill your entire business. I'm going to do a deep dive into how you get out of this trap. Be sure to stop by the blog and get my brand new freebie, "Quick Start Marketing Plan" template for your business. This template will show you the step by step method for creating a marketing plan for your real estate investing business.  You can get that here:  Louisville Gals Real Estate Blog     .