Productized

In this episode, host André Marquet sits down with Shanif Dhanani, founder of Nobi, to discuss the transformative role of AI in e-commerce and the evolving landscape of startups. They dive into the importance of personalization in enhancing customer experiences, the technical challenges of scaling AI solutions, and the balance between hard work and luck in entrepreneurship. Shanif shares his journey through the tech industry, from programming languages to philanthropy, offering practical advice for early-stage founders on leveraging data effectively and understanding consumer behavior. Tune in to learn how AI-powered solutions are reshaping the future of online shopping and why focusing on real-world problems is key to success. Key Takeaways: ➡️ Personalization boosts customer experience. ➡️ AI search enhances product discovery. ➡️ Knowing customer intent improves personalization. ➡️ Scaling AI requires speed and accuracy balance. ➡️ Success needs hard work—and a bit of luck. ➡️ Entrepreneurship is all abou

In this episode, host Andre Marquet sits down with Andy Nesling, head of engineering and product at Cervus, to explore the multifaceted world of product management. They discuss the integration of cutting-edge technologies like IoT and robotics in product development, the unique challenges of managing military training products, and the pivotal role of agile methodologies. Andy shares his journey from Dyson to the defense tech sector, offering insights into leading hybrid teams, aligning OKRs with business goals, and the ethical considerations in defense technology. Tune in to learn how to navigate complex engineering challenges, foster innovation, and maintain a customer-centric approach in an ever-evolving industry. Key Takeaways: ➡️ Agility is crucial for successful product management. ➡️ Integrating IoT and robotics presents unique challenges. ➡️ Leading hybrid teams requires effective communication. ➡️ Ethical decision-making is vital in defense tech. ➡️ Aligning OKRs with business goals ensures succes

In this episode, host Pedro Ganço sits down with Pippa Topp, a product leader and consultant, to explore the dynamic world of product management. Together, they discuss the evolving landscape of the role, the increasing importance of emotional intelligence, and the future direction of product teams. Pippa offers invaluable insights into building effective teams, fostering creativity under pressure, and embracing failure as a critical part of growth. Tune in to discover how to cultivate 'pockets of brilliance' within your organization and why curiosity, transparency, and understanding your goals are essential for success in product management. Key Takeaways: ➡️ Emotional intelligence is essential for product managers. ➡️ The role of product management has evolved but remains crucial. ➡️ Strong teams rely on emotional intelligence and collaboration. ➡️ Curiosity and a love of learning are key for success. ➡️ Protect time for creativity, even under pressure. ➡️ View failure as a chance to grow and learn. ➡️ 'P

In this episode, host Andre Marquet sits down with Dave Martin, a seasoned product leadership coach, to explore how to transform product leadership and adopt an outcome-first mindset. Dave shares his passion for helping product teams deliver successful products without unnecessary stress or wasted effort. The conversation uncovers common pitfalls in product development, such as overemphasizing solutions instead of addressing the root causes of problems. Dave elaborates on the difference between product craft and product leadership and explains how the Value Creation Plan framework helps align teams around delivering genuine value. Dave also opens up about co-authoring his book, the influence of his Outcome Habits newsletter, and offers actionable advice for product leaders looking to improve their effectiveness. Key Takeaways: ➡️ Help product teams build successful products without high stress. ➡️ Simplify product design to improve user experience and reduce waste. ➡️ Build trust through clear expectatio

In this episode, Simonetta Batteiger explores gender dynamics in product management and their impact on career advancement. She discusses challenges like the competence-likability dilemma and unconscious biases, offering strategies for women to navigate them. Simonetta highlights the importance of relationships, visibility, and organizational context in promoting diversity and inclusion. The conversation delves into cultural differences, the role of gender in innovation, and the future of inclusive leadership, emphasizing how diversity drives better outcomes and innovation in teams. Key Takeaways: ➡️ Build relationships and visibility to advance your career. ➡️ Organizational context and women in leadership impact promotion opportunities. ➡️ Diversity enhances innovation, engagement, and outcomes. ➡️ Inclusive leadership and psychological safety are vital for success. ➡️ Intentional actions and intersectionality are key to fostering equality. Chapters: 00:00 Introduction and Productized Conference 00:41

In this exciting episode of the Productized Podcast, host Andre Marquet sits down with gamification experts Renato Carbone and Thiago Barrionuevo to dive deep into the transformative power of gamification in product development. Discover how integrating game elements—such as points, rewards, and challenges—into non-game contexts can significantly enhance user engagement and drive innovation. Key Takeaways: - Understanding Gamification: Learn what gamification truly means and how it can revolutionize user interaction by incorporating game mechanics into everyday experiences. - Audience Insight: Renato and Thiago emphasize the importance of knowing your target audience and their intrinsic motivators to craft effective gamification strategies. - The Octalysis Framework: Explore the Octalysis Framework, a powerful tool for designing engaging and motivational gamification strategies that resonate with users. - Creativity & Open-Mindedness: The discussion highlights how playing games fosters creativity and pr

In this insightful episode, we dive into the transformative impact of AI on product development with Tamás Kökény, Co-Founder and CTO of Bobcats Coding. Discover how AI is revolutionizing the tech industry, from accelerating product prototyping to enhancing innovation and efficiency. Tamás shares his expertise on: - The role of AI in modern product development - Strategies for startups to leverage AI and experimentation - The evolving tech landscape in Lisbon - Building a product mindset and culture in startups - The importance of prompt engineering and customer validation Whether you're an entrepreneur, a tech enthusiast, or just curious about the future of AI, this episode offers valuable insights into navigating the challenges and opportunities in the tech world. Where to find Tamas: https://www.linkedin.com/in/eggdice/?originalSubdomain=pt Bobcats Coding: https://www.bobcatscoding.com/ Where to find us: JOIN THE COMMUNITY

Discover how Ashley Nicodemus, Senior Director of Design at UEGroup, uses user-centered design to create innovative products for critical environments. Learn her insights on balancing user needs with business objectives, managing conflicts between design and product teams, and using the Innovation Equation framework to drive disruptive product innovation. Ashley shares her journey from industrial design to leading projects like the brain surgery navigation platform and highlights the importance of individual brainstorming, trade-offs, and data-driven decision-making in the design process. This Episode's Topics: - Ashley’s Journey from Industrial Design to Product Innovation - Designing Seamless Experiences in Critical Environments - Applying the Innovation Equation to Create Disruptive Products - The Importance of Individual Brainstorming and Managing Trade-offs - Balancing User Needs with Business Objectives - Key Insights from the Brain Surgery Navigation Platform Project - Collaboration and Iterative

Discover how Tanja Lau, founder of Product Academy, built her career in product management and entrepreneurship by trusting her intuition, taking risks, and creating impactful learning experiences. Learn her insights on remote work, hypothesis-driven decision-making, and the value of diverse learning methods. Tanja shares her journey from the publishing industry to founding Product Academy, where she supports product managers through mentoring and coaching. She discusses the importance of setting boundaries, finding the right work-life balance, and how Montessori education inspires her approach to learning. Tanja also delves into common mistakes in hypothesis framing, the role of AI tools, and why financial and entrepreneurial skills are crucial for today’s product managers. This Episode's Topics: - Tanja’s Path into Product Management - Key Lessons from Tanja's Entrepreneurial Journey - The Story Behind Founding Product Academy - The Transition to Curated Learning Experiences - Balancing Work and

Join Sebastien Prioris, an experienced entrepreneur and expert in technology and innovation, as he delves into the essential qualities of successful product leadership in this episode. With a deep understanding of market dynamics, user needs, and the technology landscape, Sebastien shares his insights on aligning strategy, OKRs, and roadmaps to drive product innovation and business success. In this conversation, Sebastien emphasizes the importance of strategic thinking, optimization, and staying ahead of industry trends, particularly in the age of AI. He also previews his upcoming workshop at the Productized Conference, where he will explore how to effectively align strategy, OKRs, and roadmaps to deliver maximum value. This Episode's Topics: - Aligning Strategy, OKRs, and Roadmaps - Understanding the Market, Users, and Business Landscape - Strategic Thinking, Prioritization, and Optimization - Staying Ahead of Industry Trends, Especially in AI - The Role of the Product Manager in AI Integration - Reco

We're here with Krasi Bozhinkova, Founder and Strategy Director at Outcome, to explore the future of strategic design and its pivotal role in product development. With a rich background in strategic design, Krasi has helped companies across various industries create impactful products by putting user experience at the core of their strategies. In this episode, Krasi shares her insights on staying ahead of technology trends, empathy and resilience in leadership, and the power of lifelong learning. She also discusses the critical need model for product development, which addresses the most urgent and impactful user needs. Krasi provides real-world examples of how this model has been successfully applied across different sectors. This Episode's Topics: - The Future of Strategic Design - Staying Ahead of Technology Trends - The Critical Need Model for Product Development - Importance of Empathy and Resilience in Leadership - Real-World Success Stories in Strategic Design - Building a Strong Brand Throu

We're here with Denise Tilles, Chief Product Officer and Founder at Grocket, to delve into the essential aspects of product management and operations. Denise Tilles wrote the recently published book Product Operations. Co-authored with Escaping the Build Trap’s Melissa Perri, the book is the must-read guide technology leaders have been missing. With over a decade of product leadership experience, Denise supports companies like Bloomberg, Sam’s Club, and athenahealth by strengthening capabilities around: Product Operations, Product Strategy, and establishing a Product Operating Model. Denise shares her expertise on the importance of product operations in enabling meaningful outcomes for companies, the critical components of a successful product strategy, and the challenges of product transformation. Discover the significance of product operations in simplifying ways of working, the importance of vision and strategic intent in product strategy, and the crucial role of financial acumen and data literacy fo

We're here with Sabrina Mach, Head of Product Innovation at ThoughtWorks and speaker at the Productized Conference, to delve into the fascinating world of product management and innovation. Sabrina shares her expertise on embracing procrastination to create value, understanding customer needs deeply, and balancing the desire to innovate with strategic decision-making. Discover the significance of falling in love with the problem, the value of giving developers the space to explore, and the crucial role of quitting in the innovation journey. Sabrina offers insights on defining kill criteria, setting time limits for experiments, and capturing learnings from failed projects. Join us for an engaging conversation on these pivotal aspects of product development and innovation. This Episode's Topics: - Embracing Procrastination for Value Creation - Customer Needs & Problem Exploration - Innovation vs. Best Practices - The Role of Quitting in Innovation - Defining Kill Criteria & Time Limits - Learn

We're here with Nina Schneider, CPO at Sherpany, to delve into the intricate world of product management and leadership. Nina shares her vast experience driving productivity, leading remote teams, and crafting successful product strategies. Discover the keys to selecting top talent, maintaining productivity and engagement in a remote environment, and staying ahead of industry trends. Nina emphasizes the importance of a learning culture, effective communication, and setting clear expectations. Tune in for an insightful conversation that will elevate your approach to product management and leadership. This Episode's Topics: - Leadership & Product Management - Productivity Strategies - Remote Work Management - Team Selection & Building - Product Strategy & Innovation - Continuous Learning & Improvement - Effective Communication Book recommendations: - 5 Dysfunctions of a Team: https://www.amazon.es/dp/0787960756/ref=asc_df_0787960756/?tag=ptgogshpadde-21&linkCode=df0&hvadid=63

Welcome to a special edition of the Productized podcast! This episode is dedicated to all enthusiasts, professionals, and stakeholders in the field of defence technology. Recorded live at the Portugal Defence Tech Meetup, we bring you exclusive insights and groundbreaking discussions from the event held on June 25. In this episode, you'll hear from top industry experts, as they delve into the latest trends in drones, anti-drone warfare, and strategic investments in DefenceTech. We feature engaging panels and inspiring startup stories. Please note, as this podcast was recorded live, the sound quality may not be optimal. However, the invaluable insights and innovative ideas shared make it a must-listen for anyone passionate about defence technology. Join us as we explore the future of DefenceTech, fostering open dialogue and collaboration in this vibrant and rapidly evolving field. Don't miss out on this exclusive opportunity to connect with like-minded individuals and stay ahead in the world of defence

Exclusive episode with our Golden Sponsors of Productized Conference 2024, Productboard! In this episode, the host Andre Marquet sits down with Martin Felcman, the Head of Product at Productboard, to explore the dynamic future of product management. Dive into a rich discussion about the transformative role of AI in product development. Martin shares his expert insights on how the landscape of product management is reshaping. Whether you're a product manager, a tech enthusiast, or simply curious about the future of product innovation, this episode offers valuable takeaways and actionable advice. Tune in to gain a deeper understanding of the trends that will define the next era of product management. This Episode's Topics: - Understanding customer needs & prioritizing product development with Productboard - Achieving product excellence and faster market delivery - The impact of AI on product management - Maintaining a customer-centric approach - Enhancing efficiency through product operations - T

We're here with Rafael Daron, CEO of Tog Lab, to explore the dynamic landscape of entrepreneurship, design, and innovation consulting. Rafael brings a wealth of knowledge on product management, sharing his insights on the crucial processes of product validation, problem discovery, and product experimentation. Explore the importance of design methodologies in product management, the impact of cultural exchange and remote collaboration in digital product development, and the significance of personal and professional growth. Tune in for a dynamic discussion on these critical topics shaping innovation and product management. This Episode's Topics: - Entrepreneurship & Startups - Product Validation & Experimentation - Educational Impact - Design Methodologies - Cultural Exchange & Collaboration - Personal & Professional Growth Where to find Rafael: LinkedIn: https://www.linkedin.com/in/rafaeldaron/ Where to find us: JOIN THE COMMUNITY

João Moita's inspiring journey from aerospace engineer to product management leader and becoming a founder of Product Weekend. Discover how João's early influences, diverse interests, and curiosity shaped his career. Learn about the importance of a supportive community for product managers, the expansion of Product Weekend across Europe, and the impact of these events on careers and personal relationships. We discover the emerging significance of psychological safety in product management and the role of AI and no-code tools in product creation. Get a sneak peek into the upcoming Product Weekend Retreat, focusing on leadership challenges and personal growth. João emphasizes the importance of community and authentic connections in product management. This Episode's Topics: - Early Influences and Academic Pursuits - Motivation Behind Product Weekend - Expansion and Evolution of Product Weekend - Expanding Product Weekend to New Locations - The Impact of Product Weekend and the Emergence of Psychol

In this conversation, Aggelos discusses the typical errors he sees in B2B companies regarding pricing and packaging. He emphasizes that early-stage companies should have simple pricing and focus on validating that customers are willing to pay for their value. He also highlights that pricing is not just a finance exercise but a growth exercise and that pricing and packaging are crucial for product-market fit. Aggelos explains the importance of positioning and understanding the value gap between expected and delivered value. He suggests conducting a value gap analysis through customer interviews to bridge the gap. Finally, he briefly mentions the different types of feature packages that companies can have. Aggelos and Margarida discuss different types of packaging in B2B SaaS, including category packages, segmented packages, and the popular 'good, better, best' model. They also emphasize the importance of defining a value metric and testing prices. Aggelos shares his insights on connecting psychothera

In this insightful episode, we sit down with Victoria Sheer, Product Transformation Lead at Aldi, to delve into the critical role of product management within organizations. Victoria shares her expertise in building robust product strategies using OKRs (Objectives and Key Results) and underscores the necessity of having a clear strategy, making data-driven decisions, and fostering effective collaboration across teams. Throughout the conversation, Victoria sheds light on the common challenges faced by product managers, including issues of empowerment and managing stakeholders. Join us for an engaging discussion filled with practical insights and valuable takeaways for anyone involved in product management or looking to enhance their strategic approach. This Episode's Topics: - The role of product management in organizations - Building product strategies with OKRs - Importance of clear strategy and data-driven decisions - Effective collaboration between teams - Challenges faced by product managers