Productized

Product managers are one of the toughest roles to define and hire for, in part because depending on the company and the project, they perform a wide variety of activities. It can be helpful to think of the role as five characters — the Explorer, the Analyst, the Planner, the Advocate, and the Sherpa. Join #productized18 and learn about the latest trends.

How would your processes look like if you start by looking inward instead? If you focused on the happiness of your team first, and put everything else after that? Could a product and its customers actually benefit more from an approach like this? In his talk, Rian is trying to answer those and some other questions that can help you discover a more human way to build products. Join #productized18 and learn about the latest trends.

In this talk Tony Fernandes looks at work done by UEGroup in the area of body implants. It discusses both product design methods that were used for this type of technology as well as discussing the social and technological implications of this type of futuristic product design. Join us for #productized18 and learn about the latest trends.

Why do most products fail to achieve product-market fit? Product management expert Dan Olsen shares at PRODUCTIZED his advice from his book The Lean Product Playbook on how to achieve product-market fit, including the Product-Market Fit Pyramid. Dan explains his Lean Product Process, an iterative methodology for achieving product-market fit, illustrated with real-world case studies. Join us for #productized18 and learn about the latest trends.

The more connected we become to our tech products, the more we expect the same from them. They are essentially the new extension of ourselves. In her talk at Productized Conference 2017, SC Moatti will lay out the three essential rules that every product needs to follow to be successful, drawing examples from her work experience at Facebook, Nokia, Uber and Pandora. Join us for #productized18 and learn about the latest trends.

Listen to our exclusive interview with Hélène Levert, a Senior Product Manager @Zalando. In this interview, you should expect to understand how to: • search for product jobs; • define the right tactics to organize your work; • understand your own professional objectives and ambitions; • balance personal life and career; • and much more.

Teresa Torres’ keynote on “An Introduction to Modern Product Discovery Practices” took place on the final day of the Productized Conference 2016. The keynote was designed to explain to the audience some of the changes that have been seen in the last 5 years in the world of Product Management. Teresa spoke about how to understand the latest trends in the field and additionally how to pick-and-choose these methods to form a coherent strategy that ultimately lead to a better product.

In this first episode we talked with Arne Kitler to understand what is auftragsklärung and how they use it at XING. Arne is the Director of Mobile Product Management at XING.