Sinopsis
Productized-Talks Podcast we talk with top speakers, industry leaders and experts in search of answers to the question "how to create great products?" Each episode will cover topics such as Product Thinking, Product Design and Product Management. Well focus on products at the intersection of digital and physical, on software, web and mobile, created by startups as well as big companies and that are delighting customers with solutions that are thoughtful, precise and humorous.
Episodios
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144. Sergiu Lazar, HOO at Product Weekend: The Importance of Psychological Safety
07/05/2024 Duración: 49minHis main driver is bringing value in everything he does. He realized early on his career that he wanted to have a bigger impact and be more involved in decision-making. Listen to this episode to find out how to have the courage to give yourself a chance, go with the strategy - fail fast and start the journey towards happy life. A dynamic leader known for his work at Amazon and his entrepreneurial ventures, Sergiu Lazar Anglescu, shares his journey and how his background shaped his career. He discusses his experience at Amazon, where he implemented significant innovations in customer service. Sergiu also talks about his project, Jungle Retreats, which organizes retreats for professionals to help them identify what makes them happy and build a career around it. Sergiu Lazar and Andre Marquet discuss the importance of psychological safety in product teams and the challenges of creating a psychologically safe environment in companies. They also talk about the founding of Product Weekend and the framework they de
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143. Jack Skeels, CEO of AgencyAgile: Navigating Agency Challenges
30/04/2024 Duración: 32minExplore the dynamic world of agency productivity and culture transformation with insights from a seasoned expert in the field, Jack Skeels. Delve into the challenges faced by agencies and discover innovative strategies for enhancing productivity and fostering a thriving team culture. Skeels emphasizes the importance of managers doing less managing and focuses on providing teams with the information they need to succeed. Join us as we uncover the keys to success in the fast-paced agency environment, offering actionable advice and real-world examples. Whether you're an agency professional or simply curious about agile methodologies, this podcast promises valuable insights and inspiration for driving positive change in your organization. Jack Skeels, CEO and founder of Agency Agile. From his early days at Rand Corporation to his current leadership role at Agency Agile, Jack shares his remarkable journey and insights into improving agency productivity and culture. With a unique blend of traditional agile me
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142. Martta Oliveira, CPO @ Cofidis: Improving Customer Experience with Design Thinking
24/04/2024 Duración: 47minThis episode’s guest is Martta Oliveira, Chief Product Officer at Cofidis Portugal. With the host, André Marquet, they discuss the challenges and importance of customer-centricity in the financial services industry. She highlights the wide range of customer experience in the industry and the need for financial institutions to focus on the customer. Martta shares how Cofidis Portugal has implemented customer-centric practices, such as improving the loan application process, resulting in higher NPS and reduced customer contacts. She emphasizes the need for buy-in from top leadership and the integration of design thinking into operational processes. Martta also discusses the future of Cofidis Portugal, including diversifying its business models and having a deeper impact on customer's lives. This episode's topics: - Martta's Background in design and service design - Challenges of the financial service industry and new changes - Why customer-centricity is essential in financial services? - Visions fo
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141. Francesca Cortesi, CPO @Hemnet: The Importance of Values in Professional Fulfillment
18/04/2024 Duración: 32minJoin host Margarida as she sits down with Francesca, Chief Product Officer (CPO) at Hemnet. In this lively conversation, Francesca delves into the often-overlooked topic of values in product management. This episode dives into these topics: - Insights on why understanding one's values is crucial for professional fulfillment and career advancement - Practical advice on how to uncover personal values and apply them to decision-making in both professional and personal context - Francesca's innovative approach to decision-making frameworks within product teams - How teams can navigate conflicting priorities and streamline decision-making processes - The importance of setting clear expectations for accountability to ensure the successful implementation of such frameworks Tune in to gain valuable insights on leadership, decision-making, and personal growth from Francesca's wealth of experience in the product management space. 00:20 Introduction 01:48 Values in Product Management 12:19 Discovering
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140. Léa Samrani, André Arrimar, and Luis Broegas, P-Talks at Cofidis on Scaling Success
26/03/2024 Duración: 22minDive into the heart of revenue growth and customer success with our latest Productized Talks episode. This special live Q&A session is a goldmine for product managers, entrepreneurs, and professionals eager to refine their strategies for business enhancement and customer engagement. We're bringing you expert insights from Léa Samrani on effectively scaling businesses, Luís Broegas's proven tactics on boosting customer acquisition and retention, and André Arrimar's innovative approaches to customer-centric digital opportunities. Join us for an enlightening evening where ideas flow as freely as the drinks during our networking sessions—hosted at the vibrant Cofidis space. Then, immerse yourself in talks that promise to elevate your digital conversion strategies with Luís Broegas & André Arrimar, and learn firsthand how Léa Samrani achieved a staggering +50% revenue growth in just 5 months. Speakers Spotlight: Léa Samrani: https://www.linkedin.com/in/lea-samrani/ Luis Broegas: https://www.linkedin.com
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139. Léa Samrani, Fractional CPO, From Public Law to Product Management Mastery
19/03/2024 Duración: 54minJoin Andre Marquet as he delves into the fascinating journey of Léa Samrani, a seasoned product management professional whose unconventional path from public law and political science to the forefront of product management has made her a beacon for innovation and strategic thinking in the industry. In this episode, we will uncover: The intriguing shift from public law and political science to product management. The impact of a diverse background on product management strategies. Key challenges and insights from transitioning across different sectors within tech. Building and fostering a product-centric team within an organization. The critical role of experimentation, data analysis, and user engagement in driving product success. In this episode, we covered: 00:00:00 - Introduction to the Produtize Podcast and the Product Thinking approach. 00:02:00 - Léa's unique journey from public law to product management. 00:03:03 - Transitioning from digital marketing to the nuances of product management. 00:05:08 -
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138. Diana Stepner, Head of Product, Chan Zuckerberg Initiative | Cultivating Innovation and Team
12/03/2024 Duración: 41minJoin our host André Marquet in a conversation with Diana Stepner, a product leader with a strong background in tech, business, and UX, known for driving innovation and team growth in D2C, SaaS, and digital transformation. She's led key programs like SimplePractice and the Catalyst Startup Accelerator, excelling in team collaboration and mentorship. Her work spans across industries, marking her as a notable figure in product innovation.
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137. Raquel Felix, Senior UX Researcher, Sword Health | Blending Psychology and Design Thinking
01/03/2024 Duración: 50minJoin co-host Margarida Cosme in a conversation with extraordinary Raquel Felix, UX researcher at Sword Health. Raquel is a t-shaped psychologist with different experiences as a design researcher, project manager, storyteller, and innovation strategist. She helps companies, organizations, and teams by blending different methodologies grounded in clinical psychology, design thinking, field studies, and cross-innovation to inspire new and different opportunities
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136. Fabrice des Mazery, Former CPO, Tripadvisor | A Journey from Vision to Reality
27/02/2024 Duración: 01h08minJoin André Marquet on the Productized Podcast as he sits down with Fabrice des Mazery, a seasoned Chief Product Officer (CPO) and a genuine product visionary. Fabrice, a key speaker at the Productized Conference and a long-time friend of the podcast, shares his extensive journey in product management and innovation that began in the early 2000s. In this episode, we will explore: * The evolution of product management over the past two decades * The role of vision in driving product innovation * Strategies for effective product leadership in today's fast-paced market * Overcoming challenges and setbacks in product development Episode Highlights: 1. The inception of Fabrice's career as a product visionary and his early influences 2. Insights into the process of transforming a vision into a tangible product 3. The significance of customer-centric design in product development 4. Fabrice's approach to leadership and fostering creativity within teams 5. Practical advice for aspiring product managers and leaders
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135. Vladimir Botsvadze, Marketing Thought Leader | Personal Branding.
20/02/2024 Duración: 46min135. Vladimer Botsvadze, TechStars Mentor and Thought Leader | Personal Branding: The Achilles Heel of Global Education Join Andre Marquet as he interviews TechStars Mentor and media personality Vladimer Botsvadze, who has always been at the forefront of fast-paced industries, about his journey with personal branding. In this episode, we will uncover : * What is personal marketing, and why does it matter? * Communication with consumers in a digital age * How do you keep believing in yourself when others doubt you? * Changes in business communication and branding In this episode, we covered: 0:51 Importance of personal marketing 6:24 Elon Musk and Tesla as a personal brand 8:17 Business schools and personal brand curricula 10:00 “Reputation is everything!” 12:11 Where to start? 14:00 “We need to start treating our followers as kings and queens” 14:10 Vlad’s origins and motivations 16:49 Opportunities and challenges for business in the Middle East 18:24 “If you are not competitive in business, you should no
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134. Isabella Cesarini, Fractional CPO | Product Audits and OKRs
13/02/2024 Duración: 27minEmbark on a journey into Product Audit and OKRs with host Margarida and Isabella Cesarini, a professional with over two decades in the financial sector and a current advisory board member at Keyward. In this episode, we discuss: * What’s a product audit? * The importance of Product audit and its key elements. * Why and when is it necessary to apply a product audit? * The strategic power of OKR’s. * Comparing perspectives on the application of OKR’s Dive into the conversation: 5:30 Isabella's 'Gap year' and her personal development. 9:30 Explaining product audit 12:38 CPO vs External perspective 15:20 Act on identified problems 17:15 When to ask for an external opinion 19:20 The impact of OKRs in product management 21:40 Comparing views on applying OKRs. 24:36 Assessing the effects of OKR implementation. 27:37 ‘Sailing unknown waters’ 29:30 Monitoring OKR’s. Highlighted books: The Power of Now: A Guide to Spiritual Enlightenment by Eckhart Tolle, https://www.amazon.com/Power-Now-Guide-Spiritual-Enlighten
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133. Mike Vladimer, Author of Nascent Startups | Vision Meets Reality: The Nascent Startup Blueprint
02/02/2024 Duración: 58minDive into the pool of products with our Andre Marquet as he interviews the author of Nascent Startups, Mike Vladimir, about his upcoming book and authorship. In this episode, we will uncover : * How does the business world work? * How do you make something happen if you want it to happen? * Science to business * Is a journey soo long worth the gamble of success? In this episode, we covered: 1:30 Berkley and electrical engineering 6:58 Science to business 8:34 Cultures and technologies mixing, land hits the water, drawn to two worlds colliding 9:14 Wtf is IoT? 13:30 Valuable use cases 13:57 My Sutro pool cleaning company ~why what impact 20:17 Monetization of LORA 31:00 Know your goal 33:00 minimum viable product ( meets bare minimum for customer), product market fit (must have customers) 34:16 “Can’t get cheaper than free. “ 35:48 Andre: is prototyping enough? 44:33 ""Just wait"" 45:23 Single Washy 46:38 I will never see an electron I have to envision it 46:46 super important, super presen
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132. Radhika Dutt, Author of "Radical Product Thinking" | Ethical Decision Making in Product
30/01/2024 Duración: 48minRadhika Dutt is a renowned author, entrepreneur, and product leader who advises high-tech startups and government agencies on building radical products that drive fundamental change. Join us in our conversation with Radhika as we discuss ethical decision-making in the Product field. This episode dives into key topics: **The Idea of Using AI to Solve Harm **Understanding Radical Product Thinking **The Principles of Radical Product Thinking **Acknowledging your Power as Product People **Implementing Radical Product Thinking **Overcoming Challenges in Product Decision Making **Final thoughts: Combining Ethics with Profit. Recommended Resources: "No Man's Sky" - "vision-driven" game by Hello Games. Highlighted books: "Radical Product Thinking", Radhika Dutt Where to find Radhika Dutt: LinkedIn: https://www.linkedin.com/in/radhika-dutt/ Get the free radical Product Thinking Toolkit: https://www.radicalproduct.com/ Where to find us: Website: https://productized.co/ Newsletter: http://bit.
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131. Radhika Dutt, Author of "Radical Product Thinking" | Vision-Led Goal-Setting for Team Success
23/01/2024 Duración: 38minRadhika Dutt is a renowned author, entrepreneur, and product leader who advises high-tech startups and government agencies on building radical products that drive fundamental change. Join us in our conversation with Radhika as we discuss vision-based goal-setting in the Product field. This episode dives into key topics: (00:17) OKRs in Radical Product Thinking (16:01) Aligning Vision, Strategy, and Measurement (25:51) Clarity in Vision and Motivation Factors (37:32) Radical Product Thinking and Online Resources Highlighted books: *""Atomic Habits"", James Clear: https://jamesclear.com/atomic-habits *""The Tyranny of Merit"", Michael J. Sandel: https://www.amazon.com/Tyranny-Merit-Whats-Become-Common/dp/0374289980 *""Attack Surface"", Cory Doctorow: https://www.amazon.com/Attack-Surface-Cory-Doctorow/dp/1250757533 *""Invisible Women"", Caroline Criado Perez: https://www.amazon.com/Invisible-Women-Data-World-Designed/dp/1419729071 *""Do Androids Dream of Electric Sheep?"", Philip K. Dick: https://ww
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130. Rich Mironov, Author of "The art of product management"
16/01/2024 Duración: 50minRich has been doing enterprise/B2B product management since 1988, worked at 6 Silicon Valley startups, and has been an interim CPO or leadership coach for more than 200 large and small tech companies. He wrote "The Art of Product Management" and was the Founder of Product Camp. Rich has taught at top business schools worldwide, at conferences, and chaired the first product manager/product owner tracks at the annual Agile Conference. This episode dives into key topics: **Early days of the Internet **Life-Changing Moment **Explaining the Role of the PM **Addressing Roadmpa Amnesia **Prioritizing on Business Objectives **Dealing with Sales Requests **Product Led Organizations **Building Products that Generate Revenue **Driving Business Strategy **The Iterative Process of Strategy Development **Understanding the Company Business Strategy **Making Hard Decisions Recommended Resources: **What Do Product Leaders Do?** https://www.mironov.com/whatleadersdo/ **Business Cases Are Stories About Money** https://
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129. Becky Flint, Founder and CEO of Dragonboat
09/01/2024 Duración: 52minBecky Flint is the founder and CEO of Dragonboat, the world’s 1st platform for outcome-focused product leaders and their teams. With over 20 years of experience in the PM industry, Becky has built and scaled products and technology teams at Fortune 500 and fast-growing startups - such as Feedzai, Bigcommerce, Shutterfly, and PayPal. Join host Andre Marquet as he uncovers Becky's inspiring journey through the tech industry, from breaking into PayPal to revolutionizing product portfolio management. This episode dives into key topics: **Navigating a career shift into tech at PayPal **Crafting effective product portfolio management in scale-ups **Strategies for overcoming organizational hurdles as a PM **Measuring success through an outcome-focused approach **Lessons learned, and challenges conquered as a CEO **Predictions and advice for aspiring product managers Highlighted books: **Escaping the Build Trap, Melissa Perri **Product Operations: How successful companies build better products at scale, Melissa Pe
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128. Inês Liberato moderates a Round table on the Responsibility of AI
07/12/2023 Duración: 26minIn this special episode of the Productized podcast, recorded at Productized Conference 2023. Join Product leader Inês Liberato in this roundtable discussion on the hot topic: "The Responsibility of AI: Who's Accountable for Predictive Model Results?" Inês hosts an eye-opening chat with product experts Chiedza Muguti, João Freitas, & Elizabeth Immer, unpacking AI's responsibilities. They tackle vital questions about generative AI's rise, steps for companies to embrace AI responsibly, and the importance of hitting pause for deeper reflection. Inês Liberato is a Product leader, Founding member at Women in Product UK, former Product and venture Coach and CPO at Founders Factory. Elizabeth Immer is a Head of Product Acceleration & Strategy at Frontiers with a background in behavioural science. Chiedza Muguti is a CPO at Alteos, Co-Founder of BlackInTech Berlin and a speaker, experienced in financial products and services. João Freitas is an Executive Board Member at Cofidis Portugal, in charge of digi
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127. Magali Pelissier, Head of Product at SamKnows
21/08/2023 Duración: 39minIn this episode of the Productized podcast, our host Margarida Cosme speaks with Productized Conference 2023 speaker Magali Pelissier, Head of Product at SamKnows. Magali talks about what made her turn into product management. She also talks about her experience swimming in the channel and leaving Linkedin. We discussed some of the predictions for product management that she made on her podcast, Product Perspectives. Resources: Find Magali on Linkedin: https://www.linkedin.com/in/magali-pelissier/ Find Margarida on Linkedin: https://www.linkedin.com/in/margarida-cosme-pereira/ Stay Updated: Find us on Twitter: https://twitter.com/productizedconf Find us on LinkedIn: https://www.linkedin.com/school/productized/
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126. Melissa Perri, author of Escaping the build trap
11/08/2023 Duración: 01h11minIn this episode of the Productized podcast, our host Margarida Cosme speaks with Melissa Perri, author of the book Escaping the build trap. In this episode, Melissa deep dives into her extensive career and how the experience of being a software engineer and designer helped her become a better product leader. We also discuss escaping the build trap topic and what companies can do to become more outcome centric. Melissa talks about predictions over the last years and shares some trends she believes will become relevant in product management. I hope you enjoy this episode!
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125. Inês Liberato, Product & CPO Coach at Founders Factory
02/08/2023 Duración: 56minIn this episode of the Productized podcast, Margarida speaks with Inês Liberato, Product & CPO Coach at Founders Factory. Inês explores her curious career path and shares how the role of women in tech is changing. She talks about the importance of building what matters and the need for accountability in AI. We hope you enjoy this conversation.