Productized

What if your product team could become the true growth engine of your company?In this episode of the Productized Podcast, host André Marquet talks with Blagoja Golubovski, VP of Product at UserCentrics, about what it really means to lead product with clarity, courage, and alignment.Blagoja shares insights from 25+ years in tech—helping B2B SaaS companies scale from Seed to IPO—and unpacks how great product leadership turns strategy into measurable impact.You’ll learn:➡️ How to shift from delivery mindset to growth mindset➡️ Why alignment between Product, Tech & Business is the real superpower➡️ What AI is teaching us about better decision-making➡️ How to measure product’s real impact (beyond features and OKRs)➡️ The leadership habits that build trust across teamsWhether you’re a founder, CPO, or product lead, this conversation will help you rethink your product’s role in driving growth and organizational change.⏱ Chapters04:15 – The evolving role of Product Leadership08:40 – From Cost Center to Growth Dri

Is Cofidis a finance company—or a tech company?Cláudio Pimentel, CIO at Cofidis Portugal, has been leading digital transformation at one of Europe’s biggest financial institutions. In this special 20-minute cut of the Productized Podcast, Cláudio unpacks what it really takes to innovate inside a legacy organization.Here’s what you’ll take away:✨ Why innovation has to be a strategic choice, not a buzzword✨ How Cofidis is walking the fine line between finance and tech✨ What AI can and can’t solve in financial services✨ Why responsible AI and human oversight are non-negotiable✨ The tough reality of cloud sovereignty and resilience in Europe✨ And above all: what it takes to lead when change is the only constantCláudio reminds us that leadership in times of change isn’t about knowing all the answers—it’s about asking the right questions, building trust, and daring to take the leap.

In this special from the Productized Podcast, legendary product leader Rich Mironov breaks down one of the toughest challenges in product management: confusing speed with progress.He explains why sales-driven chaos derails roadmaps, how misaligned incentives hurt product teams, and most importantly, how to speak the language of money so executives actually listen.

AI isn’t just a new tool, it’s rewriting the rules of how we build, lead, and innovate.In this episode of the Productized Podcast, host André Marquet sits down with Hugo de Sousa (founder of Mars Shot, innovation consultant, and former professional chess player) to explore how AI, unlearning, and vibe coding are reshaping product strategy and leadership.You’ll learn:➡️ Why AI is a cultural catalyst for change, not just technology➡️ The superpower of unlearning and learning in a fast-moving world➡️ What “vibe coding” means and how it accelerates innovation➡️ How leaders can embrace experimentation without fear of failure➡️ Why digital literacy is the #1 leadership skill of the futureIf you’re a product leader, innovator, or strategist, this conversation will help you see AI not as a disruption, but as an opportunity to transform how teams create change together.

These 20 minutes are pure gold! Chris Compton joins André Marquet to uncover how product teams can stay effective in a world of constant change. You’ll discover the real difference between customer value and business impact, the traits that separate respected product leaders, and why culture matters just as much as strategy.In this special cut, Chris breaks down:✅ What “effectiveness” really means for product teams (and why most orgs define it wrong)✅ The three ingredients of high-performing teams: alignment, value focus, and outcomes✅ How leadership can balance culture, business impact, and customer valueWhether you’re a founder, PM, or product leader—this is your shortcut to strategies that make teams thrive instead of burn out.

What happens when you take one of the most respected voices in product management and distill his insights into 15 minutes of pure value? In this special release, Bruce McCarthy breaks down:✅ Why product management exploded (and why many teams still get it wrong)✅ The shift from building faster → to driving outcomes that matter✅ How junior PMs can grow by learning the “other hats” of the business✅ A simple but powerful way to align stakeholders and “mine for conflict”✅ Why roadmaps should tell a story of value instead of featuresIf you’re a product manager, leader, or founder—this is your shortcut to timeless lessons that could save you years of trial and error.

What’s the difference between building features… and building products that truly change the world?In this episode of the Productized Podcast, host Pedro Ganço sits down with Radhika Dutt, author of Radical Product Thinking and long-time Productized voice, to unpack how product teams can go beyond roadmaps and OKRs to create real impact.Radhika shares:➡️ Why most product visions fail (and how to fix them)➡️ The Radical Product Thinking framework for turning vision into action➡️ How to stop chasing “feature factory” growth and build products that matter➡️ Lessons from applying radical thinking in companies of all sizes➡️ Why products that ignore long-term impact end up hurting users, teams, and societyIf you’ve ever felt trapped in shipping features without purpose, this conversation is a must-listen.Chapters:03:06 The Power of Asking Questions in Product Management06:03 The Limitations of OKRs and Goal Setting08:57 Innovative Thinking and Questioning Norms12:16 The Importance of Vulnerability in Leadership15:

How do you build great products in a world that’s constantly changing? In this episode of the Productize Podcast, host Pedro Ganço is joined by Krasi Bozhinkova, strategic designer and founder at Owtcome, to unpack how empathy, creativity, and foresight are the new edge for product leaders.From her origins in space communications engineering to reshaping how we think about product discovery, Krasi shares:➡️ Why most product roadmaps are too “clean” to be human➡️ How to overcome decision paralysis in uncertain markets➡️ The danger of over-optimizing user journeys➡️ What AI can’t do (and why your judgment still matters)➡️ Her own frameworks like the Critical Need Model and Multi-Ocean StrategyWhether you're a designer, product manager, or founder — this episode is packed with insights that will challenge how you think and how you build.Chapters:01:06 Career Journey: From Engineering to Product Management03:39 Creating Impact through Product Bootcamp05:58 The Role of Design in Product Management12:13 Innovat

Is your product team always sprinting, yet the business impact stays flat? Are sales and stakeholder demands pulling you in ten directions at once? Do you know how to talk about product in a way that makes execs care?In this episode of the Productized Podcast, host Pedro Ganço sits down with Rich Mironov, a legendary product leadership coach with 40+ years of experience, to unpack what real product work looks like.Spoiler: it’s not just shipping features faster.You’ll learn:➡️ Why speed ≠ progress—and how to tell the difference➡️ How to protect your roadmap from sales-driven chaos➡️ What real product incentives should focus on➡️ How to speak the language of money when talking to execs➡️ What AI will (and won’t) solve in product discovery➡️ How to rebuild joy and clarity into your product team’s missionChapters:02:11 Understanding Product Management Basics04:42 Rich Mironov's Career Journey and Insights05:28 Transitioning to Portugal and Community Involvement05:37 Missing Silicon Valley: A Personal Reflect

What really changes when you move from product manager to product leader?In this episode of the Productized Podcast, host Pedro Ganço sits down with Dave Martin, product leadership coach and founder of Right to Left, to unpack the hidden challenges and growth opportunities that come with stepping into leadership.We explore:➡️ The CALM leadership framework (Clarity, Authority, Learning, Momentum)➡️ Why so many new leaders feel isolated and overwhelmed➡️ How to deal with messy roadmaps and executive misalignment➡️ Why self-care and boundaries are essential leadership skills➡️ The role of AI in the future of product managementWhether you're already leading a team or preparing to level up, this conversation will help you lead with intention, clarity, and confidence.Chapters: 03:05 Transitioning from Product Manager to Leader05:56 The CALM Leadership Framework11:36 The Loneliness of Leadership16:49 Defining Product Leadership21:51 Letting Go: The Challenge of Leadership28:31 Micromanagement: A Necessary Tool?2

What if change wasn’t something you manage—but something you design?In this episode of the Productized Podcast, host André Marquet sits down with Pedro Janeiro, Partner at DesignThinkers Group and one of the world’s leading voices in service design and innovation.Pedro shares lessons from designing impactful services across public and private sectors—from training 1,500+ professionals in Design Thinking to advising companies like Coca-Cola, Nespresso, Deutsche Bank, and SAP.

What happens when companies stop thinking in terms of projects, and start thinking like products?In this episode of the Productized Podcast, host Pedro Ganço sits down with Sebastian Borggrewe, CPO at Product Masterclass, product advisor, organizational designer, to unpack how product thinking is reshaping B2B organizations from the inside out.Drawing from years of experience in large-scale digital transformation, Sebastian shares how legacy structures, process debt, and project-driven mindsets hold teams back, and what it takes to shift toward product-led, outcome-focused ways of working.Key topics covered:➡️ Why project thinking is still killing product momentum➡️ How org design needs to shift for true product thinking➡️ The hidden role of power and trust in digital transformation➡️ The growing role of product ops in aligning tech, business, and people➡️ How to scale product strategy without losing clarity➡️ When Agile is not enough—and what to do about itWhether you’re a CPO, product ops lead, or founder s

Digital transformation isn’t just for startups. It’s happening inside legacy institutions, and Cláudio Pimentel is leading the charge.In this episode of the Productized Podcast, host André Marquet speaks with Cláudio Pimentel, CIO at Cofidis Portugal, about what it really takes to innovate from within. With two decades of leadership in tech and finance, Cláudio shares real-world insights on navigating change, building resilient teams, and making innovation a strategic choice—not just a buzzword.They explore:➡️ How agile practices reshaped delivery in a traditional environment➡️ Why collaboration (not process) is the true driver of change➡️ What most teams get wrong about AI in financial services➡️ The rising importance of cloud sovereignty➡️ How small markets like Portugal can become hubs for experimentationThis episode is packed with lessons for product leaders, CIOs, and innovation teams looking to create real impact—even in highly regulated, complex ecosystems.

In this episode of the Productized Podcast, host André Marquet sits down with Antonia Landi, a senior product operations coach and consultant, to explore the emotional, strategic, and cultural layers of driving change in modern product teams.Together, they dig into:➡️ Why Product Ops is more than a function—it’s a mindset➡️ How to build trust when driving change in legacy systems➡️ The real emotional labor behind product strategy➡️ Practical tips for weekly check-ins, alignment, and ops enablement➡️ Why co-creating change beats top-down initiatives every timeIf you’re a product leader, coach, or team builder, this episode is packed with insights on how to make your team thrive—without burning out.

Why do so many Agile transformations fail, even when teams follow every process?In this episode of the Productized Podcast, host Pedro Ganço sits down with Ben Maynard, Agile coach, leadership expert, and founder of Sheev, to explore the missing ingredient in most product organizations: purpose.Ben shares his deeply personal journey, from overcoming early life challenges to coaching leaders across the globe, and explains why methods alone won’t drive real change. Together, they explore how aligning teams around shared meaning leads to better collaboration, faster decisions, and more impactful products.Whether you're navigating Agile transformation, trying to motivate a burned-out team, or redefining leadership in your company, this conversation will give you the clarity, and humanity, you need.

In this episode, host Pedro Ganço sits down with Nesrine Changuel, a product coach and advisor with deep experience at top tech companies, about the intersection of emotional intelligence and product management. Nesrine shares her unique journey from research to product management and emphasizes the importance of creating products that not only meet functional needs but also forge emotional connections with users.She discusses how inclusivity and accessibility should be at the forefront of product development, ensuring that products cater to diverse audiences. Nazrin also highlights the vital role of mentorship in the growth of a product manager and offers valuable advice for those looking to build a career in this field. The conversation touches on how AI tools, when integrated with emotional intelligence, will shape the future of product management, leading to more intuitive and user-centric experiences.Whether you're an aspiring product manager or a seasoned leader, this episode provides actionable ins

Are your roadmaps just a feature list? Do you struggle to align stakeholders without derailing strategy?You’re not alone—and Bruce McCarthy is here to help you fix it.In this episode of the Productized Podcast, host Pedro Ganço sits down with Bruce McCarthy, founder of Product Culture and co-author of Product Roadmaps Relaunched and Aligned. With decades of experience leading product teams and advising global companies, Bruce shares why most roadmaps fail—and how to build ones that actually move your product forward.They explore the messy middle of product work: navigating conflicting priorities, managing executive expectations, and making your roadmap a strategic tool, not a political battlefield.What You’ll Learn:➡️ Why roadmaps often cause confusion instead of clarity➡️ How to align sales, marketing, and engineering around shared outcomes➡️ What makes a roadmap valuable (hint: it’s not the feature count)➡️ How to balance vision and execution under pressure➡️ Why stakeholder management is the secret skill e

In this episode of the Defense Tech Lisbon Podcast, host Maria Beckers speaks with Maria Vilar, CEO and Founder of Immersiv Studios, a Portuguese startup developing extended reality (XR) solutions that are beginning to reshape how we train for crises and operate in high-risk environments.Maria shares how her team is adapting immersive technologies, originally built for brand activations and enterprise training, to support real-time crisis simulations, mission rehearsal, and civil protection exercises. With applications spanning from virtual reality command rooms to haptic-enhanced disaster training, Immersiv is exploring how digital environments can prepare responders and decision-makers for increasingly complex challenges.We discuss the potential of XR in defence and emergency response, the barriers to adoption in conservative sectors, and what it means to build tech for readiness, resilience, and real-world impact.Recorded in the lead-up to the Defense Tech Meetup in Lisbon, and produced by the Black Swan I

In this episode of the Defence Tech Lisbon podcast, presented by the Black Swan Initiative, host André Marquet sits down with Ziad Jreijiri, co-founder and CEO of Oreyeon, a pioneering startup using AI and edge computing to modernise airfield safety for both civilian and military operators.We explore:* The origins of Oreyeon and its roots in aerospace engineering and entrepreneurship* How foreign object detection is tackled with AI-powered mobile sensors* The challenges of working across highly regulated commercial and defence aviation ecosystems* Lessons from working with AFWERX, the US Air Force, and international airfields* Why runway superiority is central to air superiority, and how resilience and autonomy intersect in military logistics* Whether you're in aviation, defence, or dual-use innovation, this episode dives deep into how practical, rugged tech can reduce fragility and enhance real-world operational safety.