Productized

In this conversation, Aggelos discusses the typical errors he sees in B2B companies regarding pricing and packaging. He emphasizes that early-stage companies should have simple pricing and focus on validating that customers are willing to pay for their value. He also highlights that pricing is not just a finance exercise but a growth exercise and that pricing and packaging are crucial for product-market fit. Aggelos explains the importance of positioning and understanding the value gap between expected and delivered value. He suggests conducting a value gap analysis through customer interviews to bridge the gap. Finally, he briefly mentions the different types of feature packages that companies can have. Aggelos and Margarida discuss different types of packaging in B2B SaaS, including category packages, segmented packages, and the popular 'good, better, best' model. They also emphasize the importance of defining a value metric and testing prices. Aggelos shares his insights on connecting psychothera