Marketing Without The Marketing

Launching a new single today (3/13) has me contemplating the future of this podcast. Should I keep going or would you rather just "Read Me Out?" Give a listen and let me know. The song is available in all streaming platforms & Bandcamp. The post Read Me Out…? appeared first on Control Mouse Media, LLC.

Of the major platforms, there are only three that are motivated to help you put you in front of new people right now. Given how difficult is is to build an audience, should you accept the help and try one of them? The post The Only Three Platforms That Will Help You with Organic Reach appeared first on Control Mouse Media, LLC.

If you hire an outside agency or freelancer to create or publish content, are they up on how to manage and protect your IP? Here's a cautionary tale that comes up far too frequently in my work with clients. The post Maintaining Control of Your IP appeared first on Control Mouse Media, LLC.

Good or bad, transitions are the interesting parts of life. And I'm definitely in a transitional period at the moment. With that, here's an announcement... The post I’m Leaving appeared first on Control Mouse Media, LLC.

The nuances matter. Even if you're genuine about it, are you unintentionally signaling that you're not trustworthy? I hope not. I also explain why I haven't been publishing as many episodes lately. The post A Discount Is Not a Gift appeared first on Control Mouse Media, LLC.

The NBA is back as of last week, and it got me thinking about a metaphor that we can apply to our own work. What's your style of play? The post 2 Ways to Get 3 Points appeared first on Control Mouse Media, LLC.

When someone sends you an unsolicited email, do you owe them a response? The post Right to a Response appeared first on Control Mouse Media, LLC.

My blog can't be this great, can it? If I were to listen to the lies of scammers, I might start to believe that my blog is a must-read. I sincerely doubt that's true though. The post I Love Your Blog Post appeared first on Control Mouse Media, LLC.

I describe my work as creating "The Digital Representation of You." In 200 episodes of this podcast, in my client work, and my new project, Consider the Source, I am rooting for your best ideas to make a positive impact on the world. The post The Digital Representation of You (Episode 200) appeared first on Control Mouse Media, LLC.

There are 3 different types of quizzes that you can use in marketing. Let s look at the practical uses of each type and how to set goals, choose question types, and deliver meaningful results. The post Three Marketing Quiz Types and Their Applications appeared first on Control Mouse Media, LLC.

Social media is a lie. It promises a podium. But instead, it hires you to be unpaid labor. Can you still get something out of it? Sure, but we have to see through the misconceptions to find a smart strategy. The post No One Cares About Us appeared first on Control Mouse Media, LLC.

Like anything in content marketing, a marketing quiz has to be well-designed, well-constructed, and well-presented in order to be effective. Here are the 3 steps to create an effective marketing quiz. The post Designing the Perfect Quiz for Lead Generation appeared first on Control Mouse Media, LLC.

Scroll through LinkedIn, and it's cringe after cringe. A never-ending stack of performative, self-aggrandizing humble brags. It's done in earnest, I'm sure. But in expressing our genuine excitement, is it coming off the wrong way? Let's audit my feed. The post LinkedIn Is a Tough Scroll appeared first on Control Mouse Media, LLC.

It takes years to build a trusted relationship with a customer. It takes one bad decision to lose it all in a split-second. The post How to Ruin a Good Customer Relationship appeared first on Control Mouse Media, LLC.

A successful marketing quiz serves the user first and foremost. How do we design a quiz to solve a customer issue and think beyond just generating leads? The post Four Principles of an Effective Marketing Quiz appeared first on Control Mouse Media, LLC.

People like to talk about themselves. Let them. If you can open the conversation, you can start building the trust that you need to ultimately lead a customer to choose you. The post Why Quizzes Are Good for Content Marketing appeared first on Control Mouse Media, LLC.

There's one question you can ask to find out if your messaging is getting through. I call this The Ambient Awareness Test. The post The Ambient Awareness Test appeared first on Control Mouse Media, LLC.

How will we get our good ideas across if we are turning people off in the way we present ourselves to the world? Are we inadvertently giving people the wrong impression? The post Stop Mimicking What Marketers Do appeared first on Control Mouse Media, LLC.

Your "media fit" is at the intersection of 1) what you can produce and 2) where your audience congregates. Given that, what's the best platform for you and your brand? The post Finding Your Media Fit appeared first on Control Mouse Media, LLC.

Speaking with clarity and empathy works. Here's a great example of that: How Jessica Valenti changed my mind about cancel culture. The post How to Change My Mind appeared first on Control Mouse Media, LLC.