Marketing Without The Marketing

If we want to create positive change in the world, it will take strong ideas expressed with clarity and empathy. To that end, I'm launching a new project called "Consider the Source" that audits the way we consume, share, and produce media. The post Consider the Source: Extending the Scope of this Show appeared first on Control Mouse Media, LLC.

With a little planning up front, you can use your podcast to generate an audiobook: A new format you can sell for minimal ancillary effort. The post Using a Podcast to Create an Audiobook appeared first on Control Mouse Media, LLC.

It feels like a chance to reset. How will that affect our media diet - what we consume, what we share, and what we produce? The post Turning the Page appeared first on Control Mouse Media, LLC.

In promoting your podcast, it pays to be efficient. Automation is a key part of this, in syndication, social promotion, and email marketing. Here's how to get set up. The post Promoting and Syndicating Your Podcast appeared first on Control Mouse Media, LLC.

Launching a podcast is different than a blog. Here's how to do a proper launch to take advantage of Apple's "New & Noteworthy" category. The post Setting Up and Launching Your Podcast appeared first on Control Mouse Media, LLC.

Anyone can start a podcast. What would yours be like? Let's take a look at what it would take to get started, including a show concept and format, a USB mic, and free recording software. The post Scripting and Recording Your Podcast appeared first on Control Mouse Media, LLC.

Podcasting offers the ability to create a virtual "rolling book tour" to find new readers and turn them into fans. It's simple to set up and run this strategy, even if you've never worked with audio before. Here's an overview. The post Podcasting as a Strategy for Writers appeared first on Control Mouse Media, LLC.

Looking at it through a media lens, Black Lives Matter is precise and powerful as a slogan. It's direct, efficient, and airtight as an assertion. Let's unpack the phrase to understand why it works so well. The post Why Black Lives Matter Is Such a Powerful Slogan appeared first on Control Mouse Media, LLC.

It feels good to celebrate, with good reason. But record turnout revealed something about the coming challenges we face as a culture. The post Now We Know appeared first on Control Mouse Media.

My hat's off to all of you who shoved aside intentional roadblocks to make your voice heard. Whatever happens tomorrow, thank you all the same. The post What Happens Tomorrow? appeared first on Control Mouse Media.

You don't need my help. You don't need anyone's help. The post Don’t Take My Advice appeared first on Control Mouse Media.

A self-audit is not a bad thing to do, whether you are starting a business, freelancing, or seeking a job. The post Empathy, Energy, and Ethics appeared first on Control Mouse Media.

If we want to make change in the world, our best ideas need to be expressed with clarity, empathy, and a genuine desire to form a real connection. The post We Need Marketing More Than Ever appeared first on Control Mouse Media.

After a hiatus, I relaunch Marketing Without the Marketing with a new format, new focus, and new flavor. The post Refocusing When Focusing Is Difficult appeared first on Control Mouse Media.

175 episodes is a long run. With all that's going on, it's safe to say that someone other than me should have the microphone. So I'll be closing up shop for awhile. Here's my reasoning, and a look into the foggy future. The post Closing Up Shop appeared first on Control Mouse Media.

Time is running out! Perceived urgency can be a strong motivator to make a purchase. Here's how we can carefully use urgency as a strategy, and why this is an advantage for small businesses over larger competitors. The post Creating Urgency: Online Store Strategy 201 appeared first on Control Mouse Media.

When a customer is ready to make a purchase, there are only two strategies you can use to gently influence them to complete the sale: Scarcity and urgency. Here's a rundown of all the ways to use SCARCITY to up your conversion rates. The post Employing Scarcity: Online Store Strategy 201 appeared first on Control Mouse Media.

Your online store is the last and most important point in the customer's journey. In the first episode of this 3-part mini-series, I cover how to set up your store site, optimize product pages, and gather the data you need to make smart strategic adjustments. The post Making the Sale: Online Store Strategy 201 appeared first on Control Mouse Media.

There are two cases where it really makes sense to run a Facebook Ad. But it cannot be a standalone strategy. In Episode 171, I cover all the things that need to be set up before you start running ads or boosting posts, so that you don't spend your money on useless eyeballs. The post When to Use Facebook Ads: Social Strategy 201 appeared first on Control Mouse Media.

Many of our favorite small businesses will not survive the severe economic downturn precipitated by the coronavirus pandemic. Now is the time to help our friends and neighbors who run small businesses, or we may lose them forever. Here are a few things we can do to help them weather the storm. The post How to Support Small Businesses During the Coronavirus Crisis appeared first on Control Mouse Media.