Marketing Without The Marketing

In your marketing, does what you say about yourself match what your customers say about you? If it doesn t, you may have a trust problem and you may not get a second chance to repair the damage. The post You Only Have to Tell Me One Lie appeared first on Control Mouse Media.

Have you tried using Periscope for business or any other live video app? There are a lot of advantages for brands, and companies are getting really creative with it. Let s have a look at whether or not live video will be a good strategy for you and your business. The post Periscope for Business: Using Live Video as a Marketing Strategy appeared first on Control Mouse Media.

While I was attending a conference last week, I had a realization about Twitter and why it s still an important platform for business purposes despite all of the talk of its decline. There s one aspect in particular that Twitter does better than anyone, and they seem to be doubling down on it. The post Twitter and Its Persistent Superpower appeared first on Control Mouse Media.

With organic reach down to 9% or lower, Facebook has become purely a pay-to-play platform for businesses. Facebook Groups are the exception, and may be one of the most powerful marketing tools available. Here s my strategy for how to build and nurture an audience of super-fans. The post Facebook Groups for Business: A New Approach to Marketing appeared first on Control Mouse Media.

Social media is a great starting point to drive awareness of your business, but let's face it there's a ton of noise out there. One strategy that can help: Twitter Ads. If you haven t tried ads yet as a part of your content strategy, here's a quick guide to getting started. The post Twitter Ads for Business: An Underrated Marketing Strategy appeared first on Control Mouse Media.

There are no shortcuts in building a business. That s why those insidious "instant success" stories are dangerous to real, working businesses. Here is one of those stories and my reaction to it. The post Hope Is Not a Marketing Plan appeared first on Control Mouse Media.

Medium has a ready-made audience and a algorithmic feed mechanism to get you in front of an audience that's different than your own blog. Here s how to coordinate the two your blog and Medium into a coordinated and effective strategy. The post Medium for Business: The Benefits of Social Blogging appeared first on Control Mouse Media.

A lot of businesses are using Facebook but not a lot of them are using Facebook Ads. With the right strategy, you can get a huge awareness boost for your product or service, targeted to the right audience. Listen to the episode for some starter strategies and other considerations. The post Facebook Ads for Business: Taking Your Social Strategy to the Next Level appeared first on Control Mouse Media.

Pinterest is still one of the most popular social media platforms, and it has been evolving into a great marketing tool for small businesses. Here s a starter strategy to get you up and running and taking advantage of their new business-friendly features. The post Pinterest for Business: Are You Missing an Opportunity? appeared first on Control Mouse Media.

Pausing to say thank you for listening to "Marketing Without the Marketing." I'll be back next week with a brand new episode. The post Pausing to Say Thank You appeared first on Control Mouse Media.