Podcast Neil Wilkins

Purpose now sits at the core of marketing. Purpose is “an organisation’s enduring and meaningful reason to exist, that aligns with long-term financial performance and provides a clear context for daily decision making and unifies and motivates relevant stakeholders.”  Edburt, Hurth, Prabu Sustainability becomes intertwined with purpose as we look to serve the long-term well being of everyone and every thing. This should be the overarching goal of any organisation. 
The Mindful Collective  In this webinar Neil Wilkins takes you through the things you can do to position higher purpose and sustainability at the heart of your marketing.

You have a personal brand, whether you like it or not. In this engaging and action-oriented webinar, Neil Wilkins explores how you can take control over how people experience you, in person and online. This webinar podcast recording is the third in Neil's series of four webinars for Cambridge Marketing College To watch the video of this podcast visit Neil Wilkins Online Make sure you subscribe to Neil Wilkins Podcast 

On Monday 8 March at 1pm (UK time) I will be presenting a Personal Branding webinar for Cambridge Marketing College as the 3rd of a 4 part series designed to help marketing professionals to develop their careers.  The great thing is that this applies not only to marketers but to everyone who is seeking to understand how they come across to others, both personally and professionally, and what they can do about it. If you find yourself at a career or life crossroads, or perhaps not yet manifesting the life you desire, this will be an important webinar for you. You can register on the Cambridge Marketing College website to attend the live webinar or you can watch afterwards on catch-up on my website.

Neil Wilkins introduces the concept of big data in marketing and how we can all benefit from planning data into our marketing strategies, tactics and campaigns.  Neil shares his 6 step process for data planning and gives reasons why visualising data through a platform such as Power BI is the best way for getting business-wide engagement.  For more information and to ask Neil any questions on this topic, email him or visit Neil Wilkins website

In this podcast Neil Wilkins talks with fellow Co-Founder of The Mindful Collective, Joe Pereira, about the key themes and topics they will cover in a mindful business workshop. This is a behind the scenes rehearsal where Neil and Joe discuss many issues and challenges facing businesses seeking to become more sustainable and work to a higher purpose. With an audience of seasoned financial services industry experts gathering in the virtual waiting room, this is a critical discussion to shape the flow of the workshop. One of the core themes that emerges is how best to ensure that everyone (not just the management team or investors) are fully aware of, and bought into, the business' values and purpose. For many, this is the biggest challenge in the move towards sustainable business. Neil plans to release the key outcomes and learnings from the workshop in a follow-on episode of the podcast.

What is it like having COVID-19? Well just before Christmas, Sonya and I found out. In this podcast, I share the experience we both had, Sonya tracking 2 days behind my symptoms. We had an interesting mix of symptoms and each day was very different, as we felt the virus seeking out potential weakness around our bodies. Fortunately we are both fit and healthy and have recovered well with no lasting symptoms or effect. Sadly though my father, from we caught the virus, passed away in his sleep on 30th December. It's been quite a journey and whilst I'm not saying you'll get an experience anything like ours, I think it's important not to fear the virus and to stay as healthy and well as you can, thinking of others and being sympathetic to the varied opinions and views about how the COVID-19 pandemic is being handled in your country. Stay Safe and let me know your experience.

What is internal marketing communications  “Internal marketing communications in 2021 is the sharing of a company's objectives, products, services and messages to employees within the organisation. The purpose is to increase engagement with the company's goals and foster collaboration, inclusion and brand advocacy.” In this podcast, which is a recording of a webinar by Neil Wilkins, we explore why it's important for your wider marketing, your career development, the business as a whole and how in 2021 it's vital to include it in your marketing plan. For more podcasts like this and video recordings of mindful business, mindful living and mindful marketing, visit neilwilkins.online

Here are 8 key marketing skills 2021 for career development, adding great value to your business and importantly, making the most of the opportunities in these unprecedented times. What Makes An Effective Marketer The Importance of Return on Investment Evidence-Based Marketing Leadership Skills for Marketing in 2021 How To Become More Strategic Influencing Skills In Marketing Collaborating With The Sales Team Turning Information Into Intelligence This webinar by Neil Wilkins, is the first of a series of 4 webinars for Cambridge Marketing College, supporting marketers and business people worldwide.

Welcome to 2021 after a COVID-Christmas, home and business relocation and family bereavement. What a crazy end to the year it has been. Sonya and I have been quiet over the last month. We took some time out at the end of 2020 to have COVID, move our world to back to nature and we lost my father. It has been quite a journey and one that we could never have predicted. As we move into 2021, we have so many exciting new things to explore and share with you, but more about those soon. In the meantime I want to wish you a peaceful and safe start to this new year ahead and encourage you to enjoy every moment, whatever and wherever you are, because as we have been reminded over the last few weeks, none of us really have any idea of what's around the next corner. Stay safe.

Neil Wilkins hosts a webinar (including Q&A) entitled Video Marketing in Social Media. Using Invideo https://invideo.io?ref=neilwilkins Neil talks about the value of using pre-made templates for social videos and taking each video decision through his 5 step plan to ensure the right videos are created and used in the right places at the right time.

The Social Dilemma, a Netflix movie, that you should see if you haven't already, highlights manipulation, fake news and many of the alleged coercive aspects of social networks. In this webinar we explore if and where marketing falls similarly foul of authenticity, transparency and wholesome customer relationships. Or does it? You can decide and let me know what you think by messaging me.

I'm so pleased to announce Sonya and my new online course focusing on relationships and couples' communication. This is such an exciting journey for everyone in a current relationship and for those seeking to find one. We include tools, tips and techniques for improving your self awareness within your relationship, how to manifest the style of relationship that will serve you well and the subtleties of two-way communication with your significant other. Here's a special discount link for launch of the course (this will expire shortly, so please be quick).

In today's episode I talk you through 30 online tools I use on a daily basis to teach, mentor, strategise, support clients and run my own businesses. These 30 tools are essential for me to keep control of multiple projects and campaigns. I'm very interested to know anything you use that helps you... DM me. And there's a special coupon at the end of the podcast (which you won't be able to see as this was a video webinar). The coupon code is Explore20 and it gives you a discount on your first order of amazing coffee at Woodhouse Coffee Co. my brand new online coffee store. If you like coffee, you'll love Woodhouse coffee #keepexploring

Whether you are thinking in terms of your personal brand, your business brand or something else, how the world perceives your brand will precede anything you say or communicate. It's therefore essential to be mindful about how the world thinks about you. In this short episode I share a story about a squirrel and some magpies that had a bit of a scrap in our garden and how that reminded my of the importance of creating a consistent and authentic brand, before you begin to engage with the world, communicate and influence behaviour. What do you think? 

An introduction to building a sales funnel to help integrate marketing and sales from a digital perspective. In this webinar, I introduce you to the elements of an effective digital sales funnel and how to focus on Key Performance Indicators to get best returns and optimal customer lifetime value.

In this episode I revisit a webinar I gave in 2010 which explored the benefits of Twitter in Business. Many things have evolved since then but a lot of the values still hold true. Have a listen and see if there are any useful tips you can use to begin or improve your Twitter account. Let's connect on Twitter.

Marketing Pulse is my new mini-series of observations of commercial and marketing life post-Covid-19. In this episode I'll focus on Circular Business. Charles Nixon, Chairman of Cambridge Marketing College said, "It's time we listened to our new customers". What I took from that, is that no matter how well we feel we know our customers, they have changed on this side of the pandemic. As we emerge from commercial lockdown we need to listen intently to their new needs, their new context and their new challenges. It's from this position that we can start to add new value. If we assume that the 'new normal' is a level playing field like the one we knew before, we are beaten before we start out again. So I have been listening to the 30 marketing apprentices that I mentor and have been asking them how their businesses and sectors are changing. We have taken deep dives into the trends, themes and behaviours they are seeing. Whilst this isn't a large sample and you could argue it's not statistically significant, I be

If we stop making assumptions and start listening to reality we can begin to create some exciting new opportunities. My analysis of my podcast listeners is a perfect case in point. As I recorded the 50 recent episodes of The Mindful Living Show, I lost sight of who is actually actively subscribing and listening to my podcast.  It turns out my audience is very different to the profile of my clients and usual connections. From a mostly female audience and the assumption this would play out through my podcast, I find my listeners are mostly male and 18-27 years old. Who would have thought. Well, I should have thought and not simply assumed. There are lots of opportunities right now for opening up and creating new opportunities if you listen and look at your reality rather than be blinkered by your paradigms and assumptions. If you can't think of where to begin, drop me an email or DM me on social and let's explore where you can start creating opportunities. 

If you are considering developing your personal branding then there's a great opportunity for using LinkedIn to both tell your story as well as get the all-important engagement and conversation that takes you to the next level of influence. In this webinar recording I talk you through the reasons why LinkedIn is such a useful platform for this reason and how to begin to evolve your personal branding journey using Ikigai, your highest reason for being. For more personal branding, mindful living and more, visit my website

I took time out of interviewing, editing and producing for episode 50 of The Mindful Living Show to share what it's been like hosting a daily podcast for 10 weeks. In this episode I talk about some of the things I've experienced and what I'd recommend you think about if you have been considering setting up your own podcast or show. The Mindful Living Show appears on SpiritFest TV, YouTube, Apple Podcasts and Spotify, The Mindful Business Show on YouTube, sometimes The Mindful Collective YouTube Channel and of course my own website