Podcast Neil Wilkins

In this marketing apprentices' webinar, Neil Wilkins talks about live video streaming, notifying employees, social selling index, optimising personal profiles, showcase pages and more in Organic Linkedin Growth. This webinar is part of the support given by Cambridge Marketing College http://marketingcollege.com

Preparing for Metaverse Marketing is a webinar by http://neilwilkins.online Neil Wilkins and part of the http://marketingcollege.com Cambridge Marketing College fortnightly marketing series.   In this webinar, Neil explores:  "From customer conferences and exhibitions, to product launches and live demonstrations, the metaverse offers all marketers unprecedented opportunities for exciting and impactful engagement with colleagues, customers, partners and suppliers."  "Why Metaverse Marketing Matters: Increased customer engagement Uncluttered digital channels Emergence of new digital economies Immersive and interactive experiences"  "Key Metaverse Marketing Opportunities: Virtual billboards and signage Branded virtual events In-world product placements Avatar fashion and accessories Customer conferences and exhibitions Product launches and live demonstrations"  "Begin With Strategy: Events, story-telling, product development, showcasing, collaboration, loyalty, sales, thought leadership,

Neil Wilkins describes the route to real assessment of campaigns, events and projects. By demystifying the terminology, we can help to turn information into intelligence that informs better decision making and continuous improvement. More content like this at Neil Wilkins Online http://neilwilkins.online

3 time world record breaker Kate Strong, joins Neil Wilkins, to discuss goal setting, perseverance, managing the moment, resilience and more, in this fascinating insight into the mind of a world champion.   For more content like this, visit Neil Wilkins Online http://neilwilkins.online  For more details about Kate's next challenge, a 3,000 mile cycle around mainland Britain on a bamboo bike. As Kate travels, she’ll be stopping at 30 different locations visiting sustainability projects, hosting climate talks and engaging communities, councils and companies in workshops to mitigate climate change.... visit Kate Strong http://katestrong.global/climatecycle/

Whether you are needing to evidence progress on an apprenticeship or course, or simply looking for career progression or a new role, the benefits of reflective journals and portfolios are numerous. Let Neil Wilkins explain how to create a reflective journal and craft a portfolio, step by step in this masterclass. For more content like this, visit Neil Wilkins Online http://neilwilkins.online

What's new and trending in 2023 for marketing and social media? Find out in this short podcast.

One of the big challenges in the commercial world is often aligning sales and marketing people. If it's working to different agenda, not understanding each other's roles, speaking a different 'language' or having different targets, the result can sometimes be animosity and misunderstanding which can be a detriment to customer experience.  In this session, Neil Wilkins discusses things you can do to build an effective bridge between sales and marketing, by working to common goals, sharing success and realising the different but complimentary contributions each party makes to a customer's journey.  This recording is in association with Cambridge Marketing College http://marketingcollege.com providers of professional marketing courses and apprenticeships.  More content like this at Neil Wilkins Online http://neilwilkins.online/category/mindful_marketing/

Macro Marketing Analysis 2023 UK's marketing environment in February 2023 is shaped by a mix of political, economic, social, technological, legal, and environmental factors. Companies that prioritize sustainability, metaverse, data privacy, diversity and inclusion, and innovative digital marketing customer experiences, could be better positioned to succeed in this ever-changing market environment. For more information, visit Neil Wilkins Online http://neilwilkins.online

In this Episode 300 of the Neil Wilkins Podcast, Neil Wilkins talks to Simon Forsyth from Carbon Lens about how we can begin to understand our carbon impact, quantify it and develop plans to move to and beyond net zero. Carbon Lens http://carbonlens.co.uk and the carbon footprint calculator More content like this https://neilwilkins.online/category/marketing-sustainability/ at Neil Wilkins Online

It’s not a newsletter because nobody cares but you What will you improve next time, every time Inspire dialogue not monologue Report intelligence not numbers Email process is like a mini customer journey in itself Just some of the topics Neil Wilkins discusses in this email marketing masterclass, fresh for 2023. This webinar is part of Cambridge Marketing College's fortnightly series http://marketingcollege.com/events For more content like this visit http://neilwilkins.online

Tracy Bedwell, Founder of Sales Training International, talks to Neil Wilkins about 5 things we can learn from Japanese culture. Topics discussed included:

Neil Wilkins talks to We Are Futures founder, Mark Fawcett, about the importance of listening to and understanding 16-24 year olds when creating strategy, marketing and a direction for the future. In this enlightening conversation, Mark guides our thinking and shares what we can do to really benefit from a deep understanding of the emerging generation of influencers, leaders and decision makers. For more content like this visit Neil Wilkins Online Visit We Are Futures to connect with Mark

Neil Wilkins is interviewed by Cambridge Marketing College's lead sustainability tutor Nigel Clark, in this podcast that turns the tables from Neil usually asking the questions. This conversation includes topics as diverse as how to get buy-in within the organisations, the importance of patience, collaboration and the value of creating and continually adding to a professional portfolio. For more content like this, visit Neil Wilkins Online Cambridge Marketing College's Sustainability Apprenticeship

Embracing Change Webinar They say that in life there are only two certainties: death and taxes. I would say there’s a third certainty; Change. Let’s challenge that change is a bad thing and that certainty, normality and predictability are your friends. It may even be that change is so positive, you will want to embrace it at every opportunity. Embracing change is personal, to the individual and to the business, because of the unique context, paradigms, mindset and skills we all possess. CHANGE MINDSET “If you change the way you look at things, the things you look at change” Dr Wayne Dyer “The greatest discovery of all time is that a person can change their future by merely changing their attitude” Oprah Winfrey "You will find that it is necessary to let things go; simply for the reason that they are heavy” C. JoyBell C. “Be the change you wish to see in the world” Mahatma Gandhi “Change before you have to” Jack Welch Don't just learn, experience. Don't just read, absorb. Don't just change, transform. Don't ju

Neil Wilkins meets Alexis Eyre and Paul Randle, founders of the Sustainable Marketing Compass and they explore a host of challenges, mindsets and opportunities for marketers in the topic of sustainability.   Subjects discussed include purpose, working with sustainability specialists and creating a new language for marketing.   For more details about the Sustainable Marketing Compass, visit http://sustainablemarketingcompass.com    To connect with Alexis and Paul, visit https://www.sustainablemarketingcompass.com/about-us/  For more content like this, visit https://neilwilkins.online/category/marketing-sustainability/  To explore the Marketing Sustainability Index Tool, visit https://mindfulcollective.net/mindful-tool-beta-landing/

Professionally, we all report to someone. Whether it’s a client, customer, shareholder or boss.  So what's the best practice for managing a line manager, to ensure you both get what you want and need?  How to Induct Demonstrate your collaboration skills and experience Establish you will say the right kind of no, when it’s appropriate Understand your manager’s goals and objectives Extrovert or Introvert? Sensing or Intuitive? Feeling or Thinking? Planful or Spontaneous? How to Brief Constantly feed useful and informative information Stay calm in a storm Present evidence-based options, to reduce risk in decision making Understand your manager’s preferred working style How to Report Always present opportunities not problems (partially solve or present options in advance) Solve the tiny problems and save the big stuff for your manager Proactively seek 360 degree feedback Become a go-to specialist How to Negotiate  Stay task-focused  Work with ROI and achievement of objectives Set and retai

Neil Wilkins meets author Paul Skinner to discuss his new book The Purpose Upgrade.   The conversation runs deep as Neil and Paul explore the concept of purpose from both a personal as well as professional perspective, how it evolves and builds over time, why a 'North Star' approach isn't always the best way to think of purpose and how stakeholder collaboration can help to listen, create and share storytelling to best effect.   Connect with Paul at https://www.linkedin.com/in/paul-skinner-a73b8921/   Read more about Paul's book at http://purposeupgrade.com   Join Paul's marketing sustainability network at http://marketingkind.org   For more content like this, visit http://neilwilkins.online

In this episode, Neil Wilkins http://neilwilkins.online leads us through the key Social Media Trends in 2023, in this webinar with Cambridge Marketing College http://marketingcollege.com “In 2023, successful social marketers will take the time and effort to carefully assess their opportunities, use a scalpel rather than a cleaver, and think about the long-term impact of their short-term actions. Those who do will cement their worth once and for all.” Hootsuite “Predictive analytics, decentralised networks and multi-sensory experiences are three social media trends for 2023” PR Week “Marketers must focus on forging symbiotic relationships through a better understanding of online conversations and taking quicker action. It’s this new understanding that will help brands create meaningful experiences and become closer to their consumers.” PR Week For more content like this, visit http://neilwilkins.online

In this episode of the Neil Wilkins Podcast, Neil talks to Rin Hamburgh about Thought Leadership and Expert Marketing. Topics discussed include Rin’s journey from journalism, how to define an expert, the importance of thought leadership, expert positioning in a competitive landscape, how to find your expertise, how to craft expertise into marketing strategy and building brands through confident and relevant propositions. Connect with Rin Hamburgh at https://www.linkedin.com/in/rinhamburgh/ For more content like this, visit Neil Wilkins Online at http://neilwilkins.online

Neil Wilkins talks to Tom Llewellyn about lucid dreaming, the art of manifestation and importantly, how to anchor and nourish a vision.   Find out more about Tom's work and courses on these topics at SoulRemember.com   For more content like this, visit NeilWilkins.Online