Inner Sircle

On this episode, I shared info that was put out by our good friends over at Interact Boulder. It is a very helpful newsletter on how the industry is adapting to COVID-19

On this episode, I talk about updates that are coming to Instagram Story navigation and consumption. I specifically reference this article from socialmediatoday.com  

On this episode, I talk about how UGC is such an important part of your content strategy going forward. I reference this article and I think all brands need to be thinking this thru and contemplating how to increased their UGC output.

On this episode, I talk about Amazon Live. Worth checking out for sure, https://www.amazon.com/live Some more information from our friends over at Tinuiti. https://tinuiti.com/blog/amazon/amazon-live/

The going is good right now on all social platforms, especially Instagram. You should be posting content, experimenting with LIVE, IGTV, etc. AND of course, leveraging this very favorable paid social environment. 

On this episode, I talk about going into your historic data. Recap: I spoke to a client last week who was frozen in indecision. They are in retail and sell directly through their website and we felt they needed to support retail velocity with their $2500 in spend more than trying to really drive e-commerce sales, with such a low budget. They said well what do we do when the web sales fall flat, and I said dont let it. I went back to my old phone selling days on them.  They have 1000 lifetime customers on their website over 2+ years. I said lets pick your top 100 (10%) and email them directly with a personal email directly from the owner. You can make it standardized and just go in and swap out a couple of items to make it feel more personalized.  You can call out their name, thank them for their specific order from Shopify records and say you appreciate their business and during these tough times you are reaching out to your most loyal customers to ask them to consider making another order right now

Right now I am a big fan of leveraging paid social (CPMS are very low and consumption is way up) AND Harvesting community (Facebook groups, go LIVE on any platform, get personal with email sequences and reach out to customers directly)

On this episode, I talk about upgrades and updates to IGTV. I reference a breakdown of each from this article on socialmediatoday.com

On this episode, I talk about how I think that during COVID-19 if you can't play offense and you don't want to just sit on defense, trying deploying special teams. What I mean is getting scrappy, putting in the work, DM'ing, writing posts, commenting on other people's content, creating Facebook groups and texting channels to name a few. Now is not the time to sit and wait. Play the field position game, make moves and stay hungry!

On this episode, I talk about my POV on E-commerce VS. Retail VS. Amazon in April 2020. I am a fan of all three, but it depends on how much funds you are allocating in support of them. 1-If you can allocate at least $5000 per month AND the time and effort to implement email sequences, conversion optimization and other modifications based on the date, then you should go all in.  2- If you cannot, meaning your budget is below that AND retail is your main channel, then I prefer to really support key stores and doors. 3- Having success on Amazon? Continue to push!  Brand new to Amazon right now?  Very hard to get any traction from the jump.

On this episode, I talk about how brands should be supporting Retailer efforts even more than E-commerce and Amazon right now. E-commerce is a real beast and requires significant investment and Amazon is dealing with surge and logistical issues.  Facebook and Instagram ads are cheap, influencers have an appetite to be creative and competitive on pricing and the only place people can really go outside of their homes, is to a grocery store of some type. Make sure you are top of mind when they do so!

On this episode, I talk about why I think giveaways are even more important right now, while we are all quarantined. It’s very hard to get discovery and exploration at retail right now so it makes a world of sense to partner up with another brand that might already have awareness on a user’s radar and put yourself front and center to give yourself a chance of getting on their grocery list.

On this episode, I talk about tips for using Instagram Live while we are all quarantined. I reference guidance laid out in this article. 

On this episode, I talk about leveraging TikTok use right now, learning the platform and gifting creators with product and/or engaging them for paid influencer partnerships. So many eyeballs on that platform now and it is a great way to get cheap exposure. 

On this episode, I talk about leveraging Fitness Studio Trainers, RDs or really anyone with influence during this quarantine. I shout out Julia Stern as a perfect example of an awesome human who is stuck at home, just like you and me and can provide some awesome visibility for your brand if you approach it the right way. 

On this episode, I talk about how online searches around health benefits and immune system support are significantly up! I reference date from this article on foodnavigator.com 

On this episode, I talk about finding value when it comes to influencer marketing during this COVID 19 pandemic situation.

On this episode, I talk about an article in Adweek that highlights a report you can download about What Gen Z wants from media.   The insights include: Gen Zers are actually strong news consumers. Nearly three quarters (73%) of Gen Z spends an hour every day reading the news compared to 67% of millennials who do the same. Gen Z will add another dimension to the audio revolution. A quarter of respondents said they would pay $10 a year for personalized podcasts. Nearly half of Gen Z (46%) spends an hour every day watching publisher videos online and 40% want to see recommended videos.

On this episode, I talk about the topic of posting memes or humor intent messaging around the Corona Virus. I reference this article and this celebrity.

On this episode, I talk about not overthinking your Instagram Grid. This recent post by @garyvee reminded me it was time to talk about it again.