Inner Sircle

On this episode, I offer up my POBV on Fleets and LinkedIn Stories. Some references: https://www.socialmediatoday.com/news/twitter-launches-its-own-take-on-stories-with-fleets/573504/ https://marketingland.com/stories-are-coming-to-linkedin-276765

On This episode, I talk about finding better value from and be more strategic about your influencer partnerships.

On this episode, I talk about the religion of supporting retail velocity with paid social and influencers.

On this episode, I highlight how my recommendations are not just for CPG and Beverage brands but can be applied to any brand selling products in a B2C model. 

On this episode, I talk about how I am bullish on collaborations and giveaways as a smart play for awareness and consideration. It is an inexpensive way to get brand impressions among your target audience. I am all in!

On this episode, I walk through this article put out by my friends over at Tinuiti.  Check it out.  1. Design Your Ads With a Platform Focus 2. Fail Fast & Learn Fast With Split Testing 3. Make Your Offers Pop With GIFs and Video Assets in Ad Designs 4. Capture Attention Fast-paced Messaging and Concise Text 5. Showcase Customer Reviews in Ad Designs For Social Proof 6. Encourage Product Exploration With Shoppable Collection Units 7. Showcase Your Products in Promoted Pins to Drive Traffic & Sales

On this episode, I talk about using the Facebook Ads Library to learn more and borrow from the best. Are you using it for your business?

On this episode, I talk abut how LinkedIn offers the most upside of any social network right now.

On this episode, I reiterate my POV on content on social. Should be a quality over quantity approach, a created and curated mix and remember that organic is dead and you need to invest dollars in paid social. 

On this episode, I talk about supporting Retail velocity with influencers.  If you have a brand with retail as a primary channel, you need to support velocity in strategic and meaningful ways. An excellent way to do so is through influencers and visits to key locations The benefits are:  1- You send actual, influential foot traffic into your partner's stores which the buyers will love.  2- You paint the actual picture for potential consumers of the exact experience and how to locate and find your products.  3- You get tastemakers to grab your product and take it home, which creates a behavior pattern for them and their audience.  4- You get great content to use in your social efforts  5- You are establishing an army of WOM marketers

On this episode, I talk about an article from socialmediatoday.com that makes some predictions for 2020 that we are very aligned with.  1. IGTV will be the next TV. 2. Subscribe, rate, and download (more) podcasts. 3. TikTok will be the next big social media platform. 4. Sea changes for influencer partnerships.

On this episode, I talk more about why Instagram follower counts are irrelevant. Buyers should care more about your content, influencer and paid social plan to support velocity, in their stores.

CONTENT 1- More, real assets made by fans and/or micro-influencers. 2- Less is more and aim for 2 PFC/DTP (1 of each or 2 of either) posts per week 3- Awareness is the play and not sales or even engagement metrics. 4- Show off the label more. 5- Highlight retailers more. ENGAGEMENT 1- Tag retailers in most, if not all PFC Instagram posts. 2- Send fans and influencers into stores to post and then engage heavily. 3- Curate feeds of retailers and be active in their comments. 4- Remain highly active (and for a longer period of time) in comments on influencer and brand collaboration posts. 5- Use more surprise + delights (coupons, discount on the website) to bring someone down the funnel more INFLUENCE 1- Organic influencers/advocates make a world of sense and they can be harvested nicely through direct DM outreach and Facebook Group development. 2-Going small with micro-influencers toes the line between organic and paid and finding those right partners who are authentic and jazzed up about working with the brand

On this episode, I talk about an influencer strategy update as we approach 2020. I reference this article and some stats from it: - Only 4% of people now trust what influencers say online - 79% of people say that user-generated content (UGC) highly impacts their purchasing decisions, while only 8% say influencer-created content would do the same. - People are 9.8x more likely to make a purchase after seeing a peer’s social post, as opposed to that of a traditional social media influencer

On this episode, I provide a gut check on what matters when it comes to social media...

Instagram announced that it is going to be hiding likes in the US starting this week. I think this is a good thing in general. 

On this episode, I talk about paid social. Specifically, where to focus and why I am not a big fan of supporting acquisition marketing with small budgets.  Many brands are underfunding this effort and it might not be worth it, to be honest. LMK your thoughts.

On this episode, I talk about why I am a big believer in both email and text as we roll into 2020. You should be thinking long and hard about both as you create your roadmap for the coming months. 

On this episode, I talk about Twitter and Facebook's current position on political ads. Some references: https://www.businessinsider.com/sheryl-sandberg-political-ads-small-part-of-facebooks-revenue-2019-10 https://twitter.com/jack/status/1189634360472829952

On this episode, I talk about how the FTC has ruled that selling fake followers and engagement is Illegal and this is a good thing. I reference this article.