Inner Sircle

On this episode, I talk about an article in Adweek that highlights a report you can download about What Gen Z wants from media.   The insights include: Gen Zers are actually strong news consumers. Nearly three quarters (73%) of Gen Z spends an hour every day reading the news compared to 67% of millennials who do the same. Gen Z will add another dimension to the audio revolution. A quarter of respondents said they would pay $10 a year for personalized podcasts. Nearly half of Gen Z (46%) spends an hour every day watching publisher videos online and 40% want to see recommended videos.