Influencer Entrepreneurs With Jenny Melrose

You get to authentically share yourself with your audience while building a relationship with them.  You can even use IG stories to help you create a product that your audience wants and needs!In case you aren’t aware, you have to have 10K followers on IG to get the swipe-up feature in IG stories. I hear constantly from bloggers who think they can’t use IG effectively because they don’t have swipe-up.Well, I’m here to tell you to stop obsessing over it. What if I told you there was a more effective technique you could use than swipe-up?Links:jennymelrose.com/ig-stories-to-create-a-productClick to view: show page on Awesound

Now, before we jump into how to become an influencer, let’s first determine what it’s not. Becoming an influencer doesn’t mean setting up some social media accounts and posting to them every day. It doesn’t mean doing anything you can to grow your following on those accounts, whether you’re paying for followers or gaining them organically.No. What we are talking about are the real steps to becoming an influencer. And you know I love to offer you as much value as possible, so I have created a free worksheet for you to use as you listen through this episode.Being an influencer is more than just taking selfies and becoming instafamous. You have to grow your audience in order to create a loyal community.Links:jennymelrose.com/how-to-become-an-influencerClick to view: show page on Awesound

Building relationships with people in real life is so important for your business. I can’t tell you how many times I have met someone and then later when I’m working on a project and need someone to promote it Before I dive into why you need to consider attending a live event, let me tell you that the tickets for my own live event, Influencer Entrepreneurs Academy, are going fast. This event is being held in Charlotte, NC in April of 2019. On the first evening, we will enjoy a cocktail cruise on gorgeous Lake Norman where we can meet each other and have a chance to greet our speakers and our sponsors. The next 2 days will be filled with speakers teaching and then time for you to put their strategies into action in your own business.Rather than spending 2 days taking furious notes while speakers talk fast, each attendee will be put into a mastermind group of other women. You will sit with these women and you will all work together to help each other implement the lessons.Now, let’s jump into why you need to co

Meredith Messenger’s background is in teaching emotionally disturbed children. It’s the thing she is most proud of. Unfortunately, it’s a job with a high burnout rate. And that’s exactly where Meredith found herself at age 24; burned out and no idea what to do next. She went to work for a medical start-up where she learned about financing, payroll, and IT.What she discovered is that the start-up world is almost completely dominated by men. She continued to work for start-ups as a consultant and learned a lot about what worked and what doesn’t. New businesses go under every year simply because they don’t know how to sell.Seeing the impact that knowing how to sell has for entrepreneurial businesses lit a fire under Meredith and prompted her to start her own business teaching these entrepreneurs everything she had learned about selling for success.Links:jennymelrose.com/how-to-sellClick to view: show page on Awesound

Do you have shiny object syndrome?  You get excited about a new idea, but end up losing steam on an old idea and seem to never make any progress?  Once you find your zone of genius there is nothing that will be able to distract you.  Your focus in your zone of genius will even surprise you. During this episode I'm challenging you to find your zone of genius and I have a quiz below to guide you.The simplest explanation is that your zone of genius is something that comes naturally for you. It’s easy for you and it gives you energy. The tasks in your zone of genius are tasks that you look forward to, that bring you excitement. You don’t dread doing them.Links:jennymelrose.com/zone-of-geniusClick to view: show page on Awesound

One of the biggest struggles I hear from my clients is that they don’t get email list building. They don’t know how to build their list and they need resources and options to understand it better.I am excited to have Jenn Slavich on the podcast today. Jenn blogs over at Home by Jenn and she also has a business called Simple Email Management. Jenn has been blogging since 2015 and while other bloggers were chasing pageviews, she was always all about her email list. Her new business offers a collection of ConvertKit services to bloggers and online business owners.Links:jennymelrose.com/email-listClick to view: show page on Awesound

Anybody who has been working online for 6 months or more can tell you that things change rapidly in the online world. Social media changes, search engines change, businesses change. The things that worked last year don’t work this year.Today, we are going to talk about how to change along with the online space and how to be up to date on the newest and best ways to work with brands.You guys, we are squarely into 2019! I want to be sure you know about my live event that is taking place in April of this year. We will kick off the weekend with a cocktail cruise on April 4th of 2019 on beautiful Lake Norman and then on Friday, we will jump right into 2 full days of training.Influencer Entrepreneurs Academy will not only give you the opportunity to hear from experts in the blogging industry but you will also a chance to put the strategies they teach into practice in your own business. This conference will be unique and not like any conference you have ever attended.You will have the opportunity to be in a mastermi

If you are feeling overwhelmed with everything you need to do to move your business forward, or if you aren’t even sure what you need to do to move your business forward, this is the episode for you.You guys, we are squarely into 2019! I want to be sure you know about my live event that is taking place in April of this year. We will kick off the weekend with a cocktail cruise on April 4th of 2019 on beautiful Lake Norman and then on Friday, we will jump right into 2 full days of training.Influencer Entrepreneurs Academy will not only give you the opportunity to hear from experts in the blogging industry but you will also a chance to put the strategies they teach into practice in your own business. This conference will be unique and not like any conference you have ever attended.You will have the opportunity to be in a mastermind with other women who will push you forward and who can give you feedback as your target audience. Be sure you grab your ticket today as they are going fast! I hope to see each of you

Are you wanting to increase your ad revenue as a blogger? Amber Bracegirdle from Mediavine is giving you strategies to help you see your income increase.As a publishing company, Mediavine was struggling to make the most of their ad management company so they decided to build their own. Within two weeks they were earning more than they had been through their top earning ads with the other management company.Through a series of trial and error using their own sites as the guinea pigs, Amber and her colleagues discovered the best way to display ads and how to make their software work for any site, no matter how big or how small.Links:jennymelrose.com/ad-revenuejennymelrose.com/ad-revenueClick to view: show page on Awesound

I am so excited to dive into this topic because I believe imposter syndrome affects millions of women entrepreneurs and many times, we don’t even realize what it is.Jaclyn Mellone and I met at Podcast Movement in July of 2018 and I knew I had to have her on. Jaclyn is a marketing and mindset coach and she helps experts create profitable personal brands. She has been producing her podcast, All Up in Your Lady Business, for over 3 years and there are currently 300+ episodes you can catch up on. (The podcast will be going through a rebrand in January of 2019 and will become “The Go-To Gal” podcast.)Links:jennymelrose.com/imposter-syndromeClick to view: show page on Awesound

Time is always well spent when you're continuing to educate yourself which is why I've put together 15 Best Books for Women Entrepreneurs.  I try to ready every night before bed, but definitely have my fair share of books that I binge read.  Even ones that inspire me so much that I sign up to run a half marathon directly after finishing them.If you have been hanging around here for any length of time, you may know that I started a book club for anybody who wanted to join in where we were reading a business book per month. And while we read some great books, I heard from many of you that you wanted more books that were coming from the point of view of a mom entrepreneur.Because of that feedback, I have spent the past 6 months looking for books that take into consideration all the things a mom has to deal with when she starts a business. Let’s face it, men can talk all day about the hustle and the grind; about putting in 80-hour weeks to get something off the ground; about “putting your head down and

Are you an influencer or blogger that's ready to work with brands on sponsored content?  Do you have an influencer media kit? Do you know what an influencer media kit should look like and what it needs to contain? If not, be sure to stay tuned for today’s episode as I am answering all of your questions about influencer media kits and explaining why, as an influencer, you absolutely must have one if you want to work with brands.Before we talk about what you need inside your influencer media kit, let’s talk about why you need one.An influencer media kit makes you look professional.Hobby bloggers don’t need media kits. You aren’t a hobby blogger, playing the social media game, and posting at random times. You are a professional influencer and you need an influencer media kit that represents who you are as a professional.Your influencer media kit should match your brand in colors and fonts. You should have professionally done headshots that are in your kit. Don’t skimp on the photography when it comes to you

When you run masterminds and do coaching like I do, you learn quickly that women are in many different points in their businesses. No matter where your business is in terms of growth, there are specific steps you need to take to scale that business. Let’s jump into what those steps are.You guys! I can‘t believe we are at episode 100! I just want to take a minute to thank each of you for taking time out of your busy schedule to join me here each week, whether you join in live on Facebook every Tuesday morning at 11:00 or you listen in to the podcast when it drops.I am so grateful for your support and your kindness in sharing this podcast with your friends and fellow bloggers and for the awesome reviews and ratings you take the time to leave for me on Itunes. It all means so much to me. Without you all, there would not be a 100th episode so thank you all from the bottom of my heart. Now, let’s get on with the training!Links:jennymelrose.com/scale-your-businessClick to view: show page on Awesound

I don't know about you, but I want my girls to live in a world where we show ourselves as well as other the kindness that we all so desperately long for.  In today's episode, I want you to push yourself to find little ways that you can show a little kindness to yourself, your family and other bloggers that are on a similar path as you.  No one understands how lonely and frustrating that blogging can be better than another blogger.  Lift each other up!If you are listening to this episode on the day it’s released, the date is December 3, 2018. I’ll be honest with you, the older I get, the more nostalgic I get. And since my birthday is December 4th, I am really feeling it right about now.Watching my girls grow up right before my eyes is not the easiest thing in the world. We didn’t have an easy time having our girls so they are a special blessing in our lives and something that I never want to take for granted.Links:jennymelrose.com/show-a-little-kindnessClick to view: show page on Awesound

If you read the title of this episode and thought, “Wait, Jenny! I can’t think about 2019 yet. I haven’t even finished cleaning up the Thanksgiving dishes. I have yet to put up my Christmas tree or even buy the first gift. Why are you asking me to think about 2019?”Listen, I get it. As the mom of 2 little girls, a husband who works in the school system, and a business owner, I completely understand. But I know this - you can’t wait until January to start thinking about the new year. You need to start planning now in order to storm into the new year with a plan and a focus.Links:jennymelrose.com/2019-by-stormClick to view: show page on Awesound

If you think that you need a million followers on Instagram in order to get the attention of brands, you are wrong. In today’s episode, we are going to talk about how to get the attention of your dream brands, even if your following is on the smaller side by getting more Instagram Story Views.If you have been procrastinating on Instagram, I want you to get started. It is the hottest new player on the social media block and brands want you there engaging with your audience. If you think that IG is all about showing your perfect pictures and how together you are, think again.The beautiful thing about Instagram is all the different features available. Yes, your regular feed needs to be more curated but Stories is where you have the opportunity to be yourself. Stories give you the opportunity to share more of who you are and it gives your audience the opportunity to get to know you better and to decide whether they like you or not.Wait, Jenny...don’t I want everyone to like me?No! Listen to the episode I did with

As bloggers, some of us tend to rely on only one form of income. Maybe you rely on ad income or affiliate income. In today’s episode, I want to talk about why it is so important to have multiple streams of income and how to use digital products to add another form of income to your business.I am certainly not saying that you shouldn’t have ad income as part of your business. If you have a blog and you are doing well in page views, absolutely take the ad income if you can get it. If you have people coming to the blog, you might as well be making that passive income off of them.The problem comes when you rely solely on the ads. As we well know, one algorithm change can affect your traffic almost instantly. If that happened tomorrow, how much of your income would you lose if you were solely relying on those ads?Links:jennymelrose.com/digital-productsClick to view: show page on Awesound

Have you heard the term “brand ambassador” and wondered what exactly it is? Do you have questions about the factors that go into getting a brand ambassadorship? And if you did get one, what would that look like and what could you expect?I think there is a ton of confusion circling among bloggers about what a brand ambassadorship actually is and I am excited to dive into it and answer your questions.Links:jennymelrose.com/what-is-a-brand-ambassadorClick to view: show page on Awesound

Wondering what is branding? As an influencer and blogger you need to know your personal brand and the components that it consists of.I met today’s guest at the Everything Food Conference where we served on a panel together and he kept us all in stitches the entire time. Phil Pallen is a brand strategist who works with television personalities, politicians, and business owners.As a brand strategist who is focused on personal branding, Phil focuses on 3 things PositioningBuildingPromotingPhil is always working in one of these 3 areas with his clients who range from a shark on Shark Tank, to a dentist, a jeweler and a Nobel peace prize winner.Links:jennymelrose.com/what-is-brandingClick to view: show page on Awesound

A great way to get increased media exposure and traffic to your blog or social media channels is via a media pitch for television.  Laura Saltman is giving specific examples of a media pitch for multiple niches so that you too can take advantage of the exposure.I couldn’t be more excited about today’s guest, Laura Saltman. Laura has many years of experience working in the media, including television shows such as Access Hollywood, Today, and E! News. She is the author of 3 books and uses her experience working in media to get herself in front of the camera now instead of behind it.I met Laura in person at Connect Her in Las Vegas this summer and I left feeling like I was meant to meet her. Laura talks a lot about pitching to the media through her experience of being pitched as a media person for so many years. As she says, “I was used to people asking me to put them on TV; now I pitch to be on TV!”Links:jennymelrose.com/media-pitchClick to view: show page on Awesound