Influencer Entrepreneurs With Jenny Melrose

Whether you’ve been blogging for years or you’re just getting started, I know you’ve seen the crazy number of conferences available for bloggers. There are just so many to choose from. We're going to dive into blogger conference expectations to have.  Today, I want to talk about some of the ones I have attended and also try to list some that I know about but haven’t attended personally.I’ll start by giving you some tips on the blogger conference expectations you should have when attending a conference and ways to approach a conference so that you get the most out of any that you attend.Links:jennymelrose.com/blogger-conference-expectationsClick to view: show page on Awesound

Today, I want to talk a little about Facebook sponsored posts and how you can use live video to take them to the next level. In the last episode of the podcast, I talked all about Instagram sponsored posts and addressed some common questions that come up about those. Be sure to listen to that one if you missed it!I don’t know if you’ve seen it but Facebook is actually running a commercial on television about their desire to go back to their roots. The platform was started for the purpose of bringing people together. Over the years, it has become riddled with spam and ads but they are working hard to get back to it being about people.This means that if you have a business page for your blog, you have got to prioritize engaging with your audience. If you want Facebook to show your content to your audience, you have to play by their rules and their rules are all based on engagement.Now, let’s jump into what you need to know in order to be successful with Facebook sponsored posts.Links:jennymelrose.com/facebook-s

If you have a blog or any kind of online business, you know that Instagram is the hottest new kid on the block. Everybody is using it and now there is an opportunity for you to create Instagram Sponsored Posts. Today I want to give you some ideas and pointers on how to best take advantage of these opportunities.Links:jennymelrose.com/instagram-sponsored-postsClick to view: show page on Awesound

What do I mean by mindset crap? I am talking about those things you need to get past so that you can take your side hustle full-time. Let’s hit 7 of them today...The very first thing you need to stop doing is saying that there’s not enough time in the day. Look, I know that you’re busy. Maybe you work full-time or you have little ones at home. I understand that the amount of time you have to focus on your blog or social media is limited.But instead of constantly reinforcing the mindset that we don’t have enough time, we need to start focusing on the time we do have. Take a hard look at your days and see where you have an extra 30 minutes, or even an hour, and take those precious minutes back.Links:jennymelrose.com/mindset-crapClick to view: show page on Awesound

Content creation as a blogger can often feel stifling and as if you're on a journey but not quite sure where you're going.  Many bloggers start a blog to share what they are passionate about, which can lead a reader in various directions if the blogger is multi-passionate (which is often the case).  If you want to survive and thrive online then you need to have a plan to your content creation.I recently attended a blogging conference dedicated to food bloggers and while there, I was able to meet many of the ladies who are part of my membership site. The one thing that always comes up when bloggers get together and chat is that you have to know what you want to be known for.Links:jennymelrose.com/content-creationClick to view: show page on Awesound

Are you looking to take your blogging to the next level so that you can have increased pageviews and an engaged audience?  Then the membership site, Mastering Your Influence is what you are looking for.  It will help you do all of this and so much more.I want to do something very different today than I usually do here. Today, I am giving you a behind the scenes look at my membership site. If we’re honest, I think most of us would admit that summertime is our downtime. Pageviews tend to drop. Sales may go down. You may feel a sense of mild panic, or full-blown panic, if you’ve never been through a summer with your business before.We all know that Q4, or the 4th quarter of the year, is coming up and it will be amazing. Now is the perfect time to get ready for it and to put systems in place that will use the slower summer to help you grow and be ready for Q4.Links:jennymelrose.com/membership-site-mastering-your-influenceClick to view: show page on Awesound

In today’s episode, I am trying something totally different. Rather than giving you an interview or training, I am doing an actual live coaching call. Hannah is very involved in my membership and in the launch group so we chat on a regular basis. We are running this exactly the way we would if I wasn’t recording it so I hope you enjoy it!Hannah is a health coach who teaches women how to eat in order to look and feel their best. Over the past few years, Hannah experienced several tragic life events that had her body railing against her. Systemic acne, chronic stomach pain, and high stress levels left her trying to figure out what to do to heal her body.While she had always been interested in fitness as a way to keep her waistline a certain size, she was happy eating whatever she wanted as long as the fitness worked. What she would come to grips with as she dealt with these major life changes was the truth that food can heal us from the inside out and that stress can kill us.One of the things I love about Hanna

I am so excited about today’s podcast guest. Carla Biesinger has done several trainings in my membership group but this is her first time on the podcast and I couldn’t be happier to have her here. If you aren’t familiar with her, Carla is an online marketing and Instagram coach specializing in food, health, and fitness. She works with women who are just getting started in online business and want to grow their reach on Instagram.Carla has an interesting background; she once owned a restaurant in Argentina and she is a native German. But she hated being stuck. She had a dream of traveling and living a laptop lifestyle. And that is exactly what she has created for herself. She actually admitted that she hasn’t had a permanent address in over 3 years. Isn’t that amazing?!!Carla agreed to answer as many questions about Instagram as she can for today’s episode so let’s dive right in. I know you are going to get so much value from this conversation and I strongly recommend that you listen to the full episode becaus

Are you trading time for money?  Is your income dependent upon how much time you spend at your desk?  You need to diversify your income so that if something changes in your life or in your business, you're not a sinking ship.I want to tell you before we dive into today’s topic why I chose this topic of diversifying your income. I am 38 years old and in, what I would consider, good health. I am active, I eat a fairly decent diet, and I try to manage stress the best I can.But while on a call with 2 clients recently, I began experiencing chest pains. After I got off the call, the pains got worse so I decided to head to the Urgent Care. When I got there, they whisked me right in (they take chest pains very seriously), and they hooked me up to an EKG machine. My blood pressure was through the roof and I was wondering if the worsening symptoms were from my own stress and fear.I ended up in the ER before all was said and done and I am fine now, but one thing I didn’t have to worry about while all this was going

What are you giving to your readers in exchange for their email address?  Getting your weekly newsletter is not enough of a reason for someone to sign up.  Don't worry!  I've been there, which is why I'm diving into how to a choose a lead magnet that creates an audience not just a one and done pageview.With all of the crazy algorithm changes that are taking place in the online world, it is more important than ever for you to be growing your email list. But growing your email list means that you need an awesome, high-quality lead magnet to draw people in. And if there's one thing that scares bloggers, it’s coming up with a lead magnet.Every week I have food bloggers say to me, “But Jenny, I never plan on selling products so why do I need an email list?”I go back to the algorithms for the answer. You can no longer depend on Facebook or any other online platform to drive traffic to your site. You need to take the people who do end up on your site and you need to convert them to subscribers. W

There has been a lot of talk recently about Pinterest; specifically about Pinterest numbers declining. I have been calling it the “Pinterest Pinch.” Marye and I are going to talk today about that pinch and how you can overcome it with Search Engine Optimization (SEO).One of the rumors circulating about this drop in Pinterest traffic is that Google is giving preference to actual pages in their search returns rather than pins. So when you see this drop in Pinterest traffic, you should theoretically see an increase in people finding your site through Google.This is very important and the reason I brought Marye in to chat with me about it. She is going to give us all kinds of practical ideas for making sure you are being found in Google search so that your traffic isn’t dependent on what Pinterest is doing.Links:jennymelrose/search-engine-seductionClick to view: show page on Awesound

For many of you, the time has come to not only work with brands but to create a product. And yet it can feel completely overwhelming to even contemplate creating something to sell. As moms, we are already stretched thin from our online work mixed with family life and motherhood. Blogging and all that goes along with it is a full-time job in and of itself.If you need help with that feeling of overwhelm, be sure to listen to episodes 60, 63, and 64 of this podcast. In them, I address what to do to beat the overwhelm, practical ways to make progress on a daily basis, and how to know if you’re making progress in the right areas.But for now, I want to ask you 5 questions that will help you to know for sure whether you are ready to create a product. Let’s jump right in.Links:jennymelrose.com/create-a-productClick to view: show page on Awesound

I want you to start calling yourself an influencer entrepreneur because if you have an audience and you're using that audience to monetize then that's exactly what you are.  You are lan Influencer Entrepreneur.In the past couple of weeks, we’ve been talking all things productivity and overwhelm and I have tried to provide you with some practical steps to beat those feelings of not knowing what to do next and move on to feeling in charge of your day and having something to show for all your hard work. If you missed those episodes, you can find them here and here.Today, I want to pivot just a little bit and talk about what exactly an influencer entrepreneur is. I obviously feel very strongly about this topic since I named my own podcast after it! An influencer entrepreneur is someone who takes a brand and a business and puts it together.Links:jennymelrose.com/influencer-entrepreneursClick to view: show page on Awesound

If you listened to last week’s episode, you know I am currently addressing overwhelm. Every blogger feels overwhelmed at some point, so I wanted to help you figure out what to do when you just don’t know what to do. This week, I want to continue in that same direction but we are going to address using productivity measurement to see the areas where we are improving and the strides we are making toward our goals.If you have been following along with our book club, then you know we are finishing up The One Thing by Gary Keller and Jay Pappasan. This book has revolutionized many businesses by showing people what the one thing is they should be focusing on. If you haven’t read this book, I recommend you get it as soon as possible. Knowing what the one thing is you should be working toward is the very first step in beating overwhelm.Links:jennymelrose.com/productivity-measurementClick to view: show page on Awesound

As a blogger, do you ever feel overwhelmed? Do you feel like there are just too many things to do, whether that’s creating the next recipe, scheduling social media, writing the next blog post, working with brands to create sponsored content, and emailing your list?I completely understand the feeling of analysis paralysis that this sense of overwhelm can bring about. That’s why I want to talk about how to take your blog to the next level.I know you all need to know how to do this. We want our page views to grow. We want our social media followers to grow. These are all valid concerns for bloggers. As you seek to work with brands or increase your ad revenue, these numbers matter.Are you tired of feeling despair in the pit of your stomach when you think about your blog? Are you done with not knowing which way to move next? Do you wish somebody would just tell you what to do next so you can move forward and stop sitting still? That’s exactly what I am going to do for you today.Click to view: show page on Awesound

I am so excited today to have with me Kami Kilgore of the Everything Food Conference. We recorded this episode live from the Alt Summit Conference and I thought it was the perfect opportunity to talk about conferences and why they are so important for bloggers.2018 will be the third year for Kami’s conference and I was lucky enough to be there last year and will be there again this year! The conference has grown exponentially since Kami began and it brings in some of the best in the food blogger and general online business.Links:jennymelrose.com/everything-food-conferenceClick to view: show page on Awesound

As spring approaches, I begin preparations for opening a Spring mastermind group. If you’ve ever thought about joining a mastermind but aren’t sure if it’s the right fit for you, I want to tell you what masterminds are and what you can expect if you decide to join my mastermind group.First off, I want you to know that there are different types of masterminds. You may see a mastermind started by one of your peers. Or perhaps it’s begun by someone who is a coach like me and that person will facilitate and oversee the group to make sure that the members get the most out of it.If you are at the point in your business where you feel overwhelmed, where you need someone to come in and help you to get some perspective on where you are and what’s next for you, a mastermind may be the perfect thing for you.Links:jennymelrose.com/mastermind-groupClick to view: show page on Awesound

If I asked you if you ever feel overwhelmed, I would bet that 95% of you would give me a resounding yes. I know that, as bloggers, we struggle with overwhelm due to the fact that there are always so many tasks to accomplish and sometimes, many times, we aren’t sure which task we should work on first or which one is most important.The reason we feel overwhelmed is that we don’t have a plan. If I go into my day without any idea of what I hope to accomplish, how will I know what to do first or second? How will I know if I’m doing the things that are most important? The things that will move my business forward?Links:jennymelrose.com/beat-overwhelmClick to view: show page on Awesound

Influencers routinely make mistakes when working with brands on sponsored content without even realizing it.  I learned by building my site, The Melrose Family, exactly what it takes to build a blog that brands are excited to work with. But along the way, I also learned what the biggest mistakes are that influencers make when trying to work with brands on sponsored content. Today, we are going to dive into those mistakes.Be sure to download your Pitch Perfect Cheat Sheet: jennymelrose.com/pitch-checklistLinks:jennymelrose.com/mistakes-influencers-makeClick to view: show page on Awesound

Have you noticed a decrease in engagement on your Instagram account?  Don't get frustrated!  Using Instagram stories and gaging your Instagram story views is the best way to get maximum engagement from your audience.With all the social media platforms out there today, I get the question all the time asking which ones you absolutely need to be on. And while you definitely don’t need to try to do everything at once, you do need to at least be aware of what is hot at any given time and throw some attention toward it.Right now, one of the hottest things in the social media world is Instagram Stories. I recently did a 6-week series on Stories and how to use them for greatest effectiveness in my membership site. If you would like live trainings like that, be sure to check out the membership site right here. Links:jennymelrose.com/instagram-story-viewsClick to view: show page on Awesound