Influencer Entrepreneurs With Jenny Melrose

I’ve been a work from home mom for a while now and I understand the challenges of that lifestyle. I understand the interruptions when the kids have a day off from school, when a kid is sick, or when your husband is home from the office, or like mine - on summer vacation.That’s why today, I want to give you 12 tips to make working from home easier and more productive. I’ll also be talking about training your family because let’s face it, that will always be one of your biggest challenges whenever you're working from home.Links:jennymelrose.com/working-from-homeClick to view: show page on Awesound

I am so excited to have Melissa Megginson with me on today’s episode of the podcast. Melissa is the community manager at Tailwind, which she says means that her job is to make everyone who uses Tailwind “look really good and feel really good.” Melissa has been with Tailwind for over 7 years and has seen the company grow from 50 members to over 300K members all over the world. I spoke with Melissa a few years ago and the tips she gave me completely changed the way I used Tailwind, saving me a ton of time. Things have grown and improved so much over the past couple of years though, so I wanted to have her back to tell us the best ways to use Tailwind and how it can help us grow our businesses while saving time.Links:jennymelrose.com/tailwind-appClick to view: show page on Awesound

There are so many hats that you wear that when you get to the point where you can hire a virtual assistant you want to make sure you are set up to do so wisely.Mary Baird-Wilcock is CEO of The Simplifiers which was started in 2003 as an events management company. The company put on large, nontraditional events for clients like Facebook, Google, and Microsoft. The Simplifiers was begun in the United States but Mary moved it to England and made a pivot toward a podcast and coaching those who work in creative industries. Mary is also the mother of 2 so she totally understands the mom life and how complicated that can be. She gets that we as women, in general, are always going 90 MPH and trying to juggle All.The.Things. Over the past few years of running her business, moving it overseas, and becoming Mom to 2, she has turned to a new way of doing business and life. The new way involves doing less to accomplish more.Links:jennymelrose.com/hire-a-virtual-assistantClick to view: show page on Awesound

In the past, we have talked about ways to diversify your income with digital products and the importance of doing so, and so in today’s episode, I want to give you some practical ideas on exactly what to sell online. But before we start, I wanted to let you know about a special training that’s coming up.Links:jennymelrose.com/what-to-sell-onlinejennymelrose.com/what-to-sell-onlineClick to view: show page on Awesound

I am so excited about today’s episode! My guest, Julie, from Sparkle Hustle Grow, provides female entrepreneurs with the best resources available to grow your business. It’s the mission of Sparkle Hustle Grow to cut through the clutter to bring you business trainings, tools, and resources for your office.  Not a member yet?  Grab your box here!Links:jennymelrose.com/how-to-start-a-subscription-boxClick to view: show page on Awesound

I need you to stop obsessing and focus on proven strategies that work even better!I’ll just tell you right up front that I expect to ruffle a few feathers with some of the things I am going to say today. And I’m okay with that because what I am going to share is something that I think needs to be shared.Links:jennymelrose.com/ig-swipe-upClick to view: show page on Awesound

You get to authentically share yourself with your audience while building a relationship with them.  You can even use IG stories to help you create a product that your audience wants and needs!In case you aren’t aware, you have to have 10K followers on IG to get the swipe-up feature in IG stories. I hear constantly from bloggers who think they can’t use IG effectively because they don’t have swipe-up.Well, I’m here to tell you to stop obsessing over it. What if I told you there was a more effective technique you could use than swipe-up?Links:jennymelrose.com/ig-stories-to-create-a-productClick to view: show page on Awesound

Now, before we jump into how to become an influencer, let’s first determine what it’s not. Becoming an influencer doesn’t mean setting up some social media accounts and posting to them every day. It doesn’t mean doing anything you can to grow your following on those accounts, whether you’re paying for followers or gaining them organically.No. What we are talking about are the real steps to becoming an influencer. And you know I love to offer you as much value as possible, so I have created a free worksheet for you to use as you listen through this episode.Being an influencer is more than just taking selfies and becoming instafamous. You have to grow your audience in order to create a loyal community.Links:jennymelrose.com/how-to-become-an-influencerClick to view: show page on Awesound

Building relationships with people in real life is so important for your business. I can’t tell you how many times I have met someone and then later when I’m working on a project and need someone to promote it Before I dive into why you need to consider attending a live event, let me tell you that the tickets for my own live event, Influencer Entrepreneurs Academy, are going fast. This event is being held in Charlotte, NC in April of 2019. On the first evening, we will enjoy a cocktail cruise on gorgeous Lake Norman where we can meet each other and have a chance to greet our speakers and our sponsors. The next 2 days will be filled with speakers teaching and then time for you to put their strategies into action in your own business.Rather than spending 2 days taking furious notes while speakers talk fast, each attendee will be put into a mastermind group of other women. You will sit with these women and you will all work together to help each other implement the lessons.Now, let’s jump into why you need to co

Meredith Messenger’s background is in teaching emotionally disturbed children. It’s the thing she is most proud of. Unfortunately, it’s a job with a high burnout rate. And that’s exactly where Meredith found herself at age 24; burned out and no idea what to do next. She went to work for a medical start-up where she learned about financing, payroll, and IT.What she discovered is that the start-up world is almost completely dominated by men. She continued to work for start-ups as a consultant and learned a lot about what worked and what doesn’t. New businesses go under every year simply because they don’t know how to sell.Seeing the impact that knowing how to sell has for entrepreneurial businesses lit a fire under Meredith and prompted her to start her own business teaching these entrepreneurs everything she had learned about selling for success.Links:jennymelrose.com/how-to-sellClick to view: show page on Awesound

Do you have shiny object syndrome?  You get excited about a new idea, but end up losing steam on an old idea and seem to never make any progress?  Once you find your zone of genius there is nothing that will be able to distract you.  Your focus in your zone of genius will even surprise you. During this episode I'm challenging you to find your zone of genius and I have a quiz below to guide you.The simplest explanation is that your zone of genius is something that comes naturally for you. It’s easy for you and it gives you energy. The tasks in your zone of genius are tasks that you look forward to, that bring you excitement. You don’t dread doing them.Links:jennymelrose.com/zone-of-geniusClick to view: show page on Awesound

One of the biggest struggles I hear from my clients is that they don’t get email list building. They don’t know how to build their list and they need resources and options to understand it better.I am excited to have Jenn Slavich on the podcast today. Jenn blogs over at Home by Jenn and she also has a business called Simple Email Management. Jenn has been blogging since 2015 and while other bloggers were chasing pageviews, she was always all about her email list. Her new business offers a collection of ConvertKit services to bloggers and online business owners.Links:jennymelrose.com/email-listClick to view: show page on Awesound

Anybody who has been working online for 6 months or more can tell you that things change rapidly in the online world. Social media changes, search engines change, businesses change. The things that worked last year don’t work this year.Today, we are going to talk about how to change along with the online space and how to be up to date on the newest and best ways to work with brands.You guys, we are squarely into 2019! I want to be sure you know about my live event that is taking place in April of this year. We will kick off the weekend with a cocktail cruise on April 4th of 2019 on beautiful Lake Norman and then on Friday, we will jump right into 2 full days of training.Influencer Entrepreneurs Academy will not only give you the opportunity to hear from experts in the blogging industry but you will also a chance to put the strategies they teach into practice in your own business. This conference will be unique and not like any conference you have ever attended.You will have the opportunity to be in a mastermi

If you are feeling overwhelmed with everything you need to do to move your business forward, or if you aren’t even sure what you need to do to move your business forward, this is the episode for you.You guys, we are squarely into 2019! I want to be sure you know about my live event that is taking place in April of this year. We will kick off the weekend with a cocktail cruise on April 4th of 2019 on beautiful Lake Norman and then on Friday, we will jump right into 2 full days of training.Influencer Entrepreneurs Academy will not only give you the opportunity to hear from experts in the blogging industry but you will also a chance to put the strategies they teach into practice in your own business. This conference will be unique and not like any conference you have ever attended.You will have the opportunity to be in a mastermind with other women who will push you forward and who can give you feedback as your target audience. Be sure you grab your ticket today as they are going fast! I hope to see each of you

Are you wanting to increase your ad revenue as a blogger? Amber Bracegirdle from Mediavine is giving you strategies to help you see your income increase.As a publishing company, Mediavine was struggling to make the most of their ad management company so they decided to build their own. Within two weeks they were earning more than they had been through their top earning ads with the other management company.Through a series of trial and error using their own sites as the guinea pigs, Amber and her colleagues discovered the best way to display ads and how to make their software work for any site, no matter how big or how small.Links:jennymelrose.com/ad-revenuejennymelrose.com/ad-revenueClick to view: show page on Awesound

I am so excited to dive into this topic because I believe imposter syndrome affects millions of women entrepreneurs and many times, we don’t even realize what it is.Jaclyn Mellone and I met at Podcast Movement in July of 2018 and I knew I had to have her on. Jaclyn is a marketing and mindset coach and she helps experts create profitable personal brands. She has been producing her podcast, All Up in Your Lady Business, for over 3 years and there are currently 300+ episodes you can catch up on. (The podcast will be going through a rebrand in January of 2019 and will become “The Go-To Gal” podcast.)Links:jennymelrose.com/imposter-syndromeClick to view: show page on Awesound

Time is always well spent when you're continuing to educate yourself which is why I've put together 15 Best Books for Women Entrepreneurs.  I try to ready every night before bed, but definitely have my fair share of books that I binge read.  Even ones that inspire me so much that I sign up to run a half marathon directly after finishing them.If you have been hanging around here for any length of time, you may know that I started a book club for anybody who wanted to join in where we were reading a business book per month. And while we read some great books, I heard from many of you that you wanted more books that were coming from the point of view of a mom entrepreneur.Because of that feedback, I have spent the past 6 months looking for books that take into consideration all the things a mom has to deal with when she starts a business. Let’s face it, men can talk all day about the hustle and the grind; about putting in 80-hour weeks to get something off the ground; about “putting your head down and

Are you an influencer or blogger that's ready to work with brands on sponsored content?  Do you have an influencer media kit? Do you know what an influencer media kit should look like and what it needs to contain? If not, be sure to stay tuned for today’s episode as I am answering all of your questions about influencer media kits and explaining why, as an influencer, you absolutely must have one if you want to work with brands.Before we talk about what you need inside your influencer media kit, let’s talk about why you need one.An influencer media kit makes you look professional.Hobby bloggers don’t need media kits. You aren’t a hobby blogger, playing the social media game, and posting at random times. You are a professional influencer and you need an influencer media kit that represents who you are as a professional.Your influencer media kit should match your brand in colors and fonts. You should have professionally done headshots that are in your kit. Don’t skimp on the photography when it comes to you

When you run masterminds and do coaching like I do, you learn quickly that women are in many different points in their businesses. No matter where your business is in terms of growth, there are specific steps you need to take to scale that business. Let’s jump into what those steps are.You guys! I can‘t believe we are at episode 100! I just want to take a minute to thank each of you for taking time out of your busy schedule to join me here each week, whether you join in live on Facebook every Tuesday morning at 11:00 or you listen in to the podcast when it drops.I am so grateful for your support and your kindness in sharing this podcast with your friends and fellow bloggers and for the awesome reviews and ratings you take the time to leave for me on Itunes. It all means so much to me. Without you all, there would not be a 100th episode so thank you all from the bottom of my heart. Now, let’s get on with the training!Links:jennymelrose.com/scale-your-businessClick to view: show page on Awesound

I don't know about you, but I want my girls to live in a world where we show ourselves as well as other the kindness that we all so desperately long for.  In today's episode, I want you to push yourself to find little ways that you can show a little kindness to yourself, your family and other bloggers that are on a similar path as you.  No one understands how lonely and frustrating that blogging can be better than another blogger.  Lift each other up!If you are listening to this episode on the day it’s released, the date is December 3, 2018. I’ll be honest with you, the older I get, the more nostalgic I get. And since my birthday is December 4th, I am really feeling it right about now.Watching my girls grow up right before my eyes is not the easiest thing in the world. We didn’t have an easy time having our girls so they are a special blessing in our lives and something that I never want to take for granted.Links:jennymelrose.com/show-a-little-kindnessClick to view: show page on Awesound