Influencer Entrepreneurs With Jenny Melrose

More clients isn’t always more money—especially when your calendar is crammed, your energy is thin, and your revenue still feels fragile. We pull back the curtain on why a time-for-money model keeps therapists stuck and show how to design profit with intention, not exhaustion. If your income goals require more sessions than you can realistically hold, you don’t have a marketing problem; you have a revenue model problem.We start by optimizing the foundation you already have. You’ll learn how to align fees with your expertise, turn referrals from a happy accident into a reliable system, and use onboarding to set clear expectations that reduce churn. We reframe retention as ethical, client-centered continuity, not a failure to “fix” fast—because growth takes time and therapy can serve people across seasons of life.Then we explore ethical leverage that expands impact without draining capacity. Think small groups, intensives, retreats, or online workshops, along with digital tools like workbooks that deepen progre

Trading time for money has a hard ceiling. We sit down with Kate Walker—therapist, founder of Kate Walker Training, and the mind behind a top-tier 40-hour supervisor course—to unpack how a deeply niche offer, smart email funnels, and member-driven upsells turned specialized expertise into a seven-figure business. The shift didn’t happen overnight: it started with state rule changes that opened the door to hybrid learning, followed by a bold move to a fully online program released right before COVID pushed demand into the stratosphere.Kate walks us through the decisions that mattered: focusing on a small set of durable search terms instead of chasing broad SEO, using AI to identify cornerstone content and internal links, and building trust quickly through live webinars, a podcast, and YouTube. We talk about the system behind list growth—a single memorable bonus link, rotating freebies inside Podia, tagging and funnels that meet prospects where they are—so every new listener or reader can take the next step wit

What if the fastest path to growth isn’t another platform hack, but one relationship that changes your business trajectory? We unpack how a single connection—born from an Instagram tag and a short consult—clarified our niche, attracted more ideal clients, and inspired a move from trading time for money to building leveraged, scalable offers.We walk through the shift from lifestyle blogging to coaching therapists, and why service pros are primed for digital products like workshops and courses that return hours to their week. Along the way, we dig into the practical side of strategic networking: how to find energizing communities, why masterminds compound results, and what separates a productive group from a doom spiral fixated on algorithms. You’ll hear simple, repeatable tactics to engage creators you admire, become a true superfan, and turn small interactions into long-term opportunities.If you’ve ever wondered how to pitch a podcast or collaboration without feeling salesy, we break down the value-first appr

Ever wished the parenting advice that actually works could meet you on your couch, at your pace, right when a meltdown is brewing? We sit down with play therapist and LCSW-S Lynn McLean to unpack how she transformed her parent coaching from room-bound sessions to flexible, evergreen online courses—without losing the heart of her work.Lynn shares the moment-by-moment realities that drove the shift: parents stretched thin, the whiplash from Zoom fatigue, and the need to revisit strategies when kids hit new phases. She breaks down the skills that travel across ages—like reflecting feelings and smoothing transitions—and explains why lifetime access matters when your toddler becomes a teen. You’ll hear how a simple opt-in guide about why popular parenting trends stall warms up new listeners, how Facebook, SEO, and a short weekly show called Tantrum of the Week pull fresh families into her orbit, and why early enrollments often come from relationships built over years in practice.We also go behind the build: the tw

If algorithms don’t pay your bills, why let them drive your business? We’re opening a new chapter: Practice to Profit. After a decade of helping creators and service providers grow, we saw the real win wasn’t bigger audiences—it was building revenue models that scale without burning you out. This conversation breaks down what’s changing, what’s not, and how a clearer focus will help you turn what you already do into offers that compound your impact and your income.We walk through why the influencer era had its season and why many experts now crave stability, intention, and freedom from the 1:1 grind. You’ll hear how to rethink “practice” as the sum of your skills, systems, and results—the foundation for courses, group programs, memberships, and productized services that deliver outcomes at scale. We share the filters we use to validate offer ideas, design simple funnels that convert, and protect delivery quality without adding endless hours to your week. Ethics matter here: no hype, no inflated promises—just

What if the hours you add aren’t the reason your business grows? We make the case that smart relationships beat raw hustle, then map a practical system for turning peers, mentors, creators, and event partners into compounding momentum. Starting with the network you already have, we break down how to lead with listening, spot complementary strengths, and make referrals that build trust on both sides. You will hear why a single podcast appearance can out-convert a dozen cold pitches and how to turn that visibility into warm, ongoing collaboration.We walk through four high-leverage relationship paths—peer networking, mentorship, strategic collaborations, and events—and show how each one brings a different kind of lift. Think coffee chats that create precise introductions, guest swaps that put you in front of a ready audience, and event invites that borrow credibility at scale. Along the way, we share niche examples, like when a therapist serving first responders should refer a police officer to a specialist, and

If the word “sales” makes your stomach flip, you’re going to love this conversation. We sit down with licensed counselor and practice owner Tabitha Westbrook to unpack how a simple shift—from selling to inviting—turned a timely holiday workshop into a sellout success and opened the door to upsells that actually served families under stress.Tabitha walks us through the workshop concept built for parents navigating sensory overload, trauma triggers, and schedule chaos during the winter holidays. The breakthrough wasn’t a fancy funnel. It was values-driven email marketing: shorter messages with a single clear action, consistent reminders that respect attention, and language that honors autonomy. Instead of hiding for fear of “being pushy,” Tabitha decided that silence takes away choice. By emailing more frequently with purpose, she gave her audience the information they needed to say yes—or no—without guilt.We dig into ethical upsells that extend transformation, including kid-focused coaching, a mindful connecti

The “self-made” story sounds inspiring, but it leaves out the secret that actually accelerates growth: the right people in your corner. We open up about how masterminds create 2.5x momentum by combining accountability, proximity, and perspective, and why those three forces beat lone-wolf hustling every time. From weekly wins that build confidence to simple systems that cut through scattered days, you’ll hear how focused structure turns plans into results without sacrificing your life outside the business.We share a client journey that moved from doom scrolling to disciplined action using habit stacking and 90-day goals, unlocking more revenue and more family time. Then we unpack the four hidden gains most leaders overlook: clarity from sharp questions, confidence from speaking goals aloud, collaboration that drives warm referrals and co-marketing, and resilience that helps you bounce back faster when a launch wobbles. These are the compounding advantages you get when you stop building in a silo and start buil

What if brand clarity is the difference between a beautiful website that nobody understands and a clear pathway that people actually follow? We sit down with Ellie Brown, a licensed professional counselor, author, and podcaster, to unpack how aligning faith and psychology—not hiding them—transformed her business, her confidence, and her results. Ellie shares the moment she stopped splitting identities and started speaking directly to people wrestling with shame, faith ambivalence, and the nagging question of why healing still feels out of reach.We walk through the practical shifts that made the biggest impact: defining a specific audience, building four simple content pillars, and reshaping a homepage around problems and solutions instead of vague inspiration. Ellie explains how clarity made consistency doable and how consistency made measurement meaningful. From Instagram engagement to email open rates, she now uses data as a compass, not a report card—doubling down on topics that resonate and gracefully let

Ever wondered what actually happens inside a high-impact business mastermind—beyond slogans and vague motivation? We pull back the curtain on our six-woman, six-month program and show how structure, hot seats, and data-backed decisions turn ambition into measurable growth. From curated member mix to weekly rhythms, you’ll hear exactly how we select complementary strengths, set 90-day plans, and guide focused conversations that translate to revenue.We break down the heartbeat of the format: the hot seat. Instead of broad brainstorming, each hot seat starts with a precise question, then moves into metrics, constraints, and next steps. You’ll hear how simple choices like the right lead magnet can unlock sales, and how deeper dives into conversion data reveal where a funnel leaks—cart, checkout, or follow-up. With a facilitator steering toward clarity, the group avoids overwhelm and builds action you can execute in days, not months.Across five-plus years and nearly twenty groups, the pattern is clear: the right r

Google’s results are a scoreboard, and in 2026 the only way to win is to deliver what the current winners don’t. We sat down with Ty from Everything Digital Marketing to unpack the strategies that reliably drive rankings and revenue right now—no fluff, no recycled tips. From intent-first research to experience-rich content, we break down how to choose battles AI can’t win and how to turn your unique perspective into authority and clicks.We start by mapping the biggest shift: if AI can answer it fast, don’t write it. Instead, chase queries that demand judgment, local nuance, or lived experience. Ty shares practical ways to evaluate a SERP before you draft, spot depth signals, and decide whether to publish, pivot, or pass. We dig into building trust with proof—expert bios, transparent methods, case studies—and why personality is not a nice-to-have but a differentiator that keeps readers engaged and coming back.Then we tear down persistent myths. One-size-fits-all advice fails because SEO is like fitness: the ri

Your goals aren’t the problem; your accountability system is. We explore the real reason 90-day plans gather dust and outline a practical path to turn written intentions into shipped work. Drawing on years of helping founders grow and scale, we break down how clarity, cadence, and community combine to create dependable momentum—even when motivation dips.First, we get honest about why self-accountability alone stalls progress. Without external feedback, it’s easy to lose sight of what moves the needle, extend deadlines quietly, and confuse motion with results. We reframe accountability as guidance, not guilt, and show how small, consistent wins build the confidence and energy to keep going. From defining a single measurable 90-day outcome to choosing three lever tasks that drive it, you’ll learn how to create focus that survives daily noise.Then we unpack the three pillars of real accountability. Pillar one: a clear, shared goal so collaborators can help you ignore distractions. Pillar two: simple, reliable ch

Tired of saying it’s faster if I do it myself? We dive into a practical, human way to break the bottleneck and build a business that runs with you, not because of you. Our guest, Brittany Bettini of I Need a VA, lays out a straightforward blueprint: start with a life audit, delegate low-joy work, and capture your “pie recipe” in clear SOPs so results stay consistent even when hands change.We get honest about control, especially the hyper-independence many women entrepreneurs carry into their businesses. Brittany shares how she moved from doing everything to doing only what lights her up—coaching, teaching, creating—while VAs handle operations, inboxes, research, scheduling, design assets, and home tasks like groceries and laundry. The key isn’t just offloading tasks; it’s choosing what to keep based on joy, genius, and revenue impact, then backing the rest with documentation that a new hire can follow on day one.You’ll hear how to use Loom and AI to turn screen recordings into step-by-step SOPs, why in-house

Ever feel like you’re building in a vacuum while the people closest to you don’t quite understand what you do? We dig into why environment outperforms motivation and how carefully choosing your “power five” can change the trajectory of your business. Rather than grinding harder alone, we map out how to engineer a circle that elevates your beliefs, sharpens accountability, and gives you the shared energy that makes hard goals feel doable.We break down the law of averages in practical terms and explore the three big transfers that happen in any group: beliefs, accountability, and momentum. You’ll hear the roles to include—an encourager who keeps your courage intact, a collaborator who shares tactics and opens doors, and an expander who sits a few steps ahead and normalizes your next level. Instead of chasing status, we show why complementary strengths matter more: email strategy from one person, YouTube growth from another, keyword research from a third, podcast audience building from a fourth. That mix becomes

Tax stress doesn’t start in April—it starts when we ignore the basics. We sit down with Rose, best-selling author of Add a Zero, to turn anxiety into a simple, repeatable system that keeps your books clean and your tax bill smaller. From hiring an affordable bookkeeper to building monthly routines, we walk through the exact steps that make compliance easy and strategy possible.We dig into the power of clean data: connecting your accounts to QuickBooks, letting a pro categorize your transactions, and answering a short monthly list of questions so your P&L stays accurate. Then we layer in automation using project tools like Asana—recurring tasks for contractor 1099s, retirement contributions before the cutoff, and a post-filing strategy session with your CPA. The result is less guesswork, fewer surprises, and more time to focus on work that grows the business.Rose breaks down the tax-savvy retirement options many entrepreneurs skip. Learn how a solo 401k can combine employee and profit-sharing contributions

Tired of planning big and finishing small? We open the playbook on the exact 90-day system we use to turn clarity into revenue: define one core goal, build a simple sprint that delivers a real transformation, and create the content and metrics that move people from awareness to action. Instead of chasing visibility for its own sake, we show how to design a quarterly plan that teaches, converts, and scales without the stress of an overstuffed annual roadmap.You’ll hear why hands-on teaching outperformed daily posting, and how a focused four-day sales sprint helped our audience replace fear with confidence. We break down the sprint from idea to execution: curriculum design, scheduling, naming, sales page, onboarding emails, and the launch runway that warms demand before you ever ask for the sale. Then we connect it to a clean offer ladder—sprint into membership for practice, membership into mastermind for depth—so each step builds momentum and matches where buyers truly are in their customer journey.Throughout,

Confidence rarely appears first; it’s built by tiny actions that are easy to start and even easier to repeat. We sit down with tiny habits coach Julie to unpack a practical, science-backed approach for getting unstuck, turning ideas into a weekly plan, and tracking what actually moves a business forward. If motivation has let you down, this conversation shows you how behavior design, not willpower, creates momentum.Julie breaks down habit stacking with simple, real-life examples: filling a water bottle after letting the dogs out, reading one chapter when you sit at your desk. We dig into why environment design beats good intentions, how quick celebrations rewire the brain for consistency, and the small tweaks that keep actions sustainable on your busiest days. From there, we shift into strategy: translating goals into daily and weekly actions, building a 12-week cadence, and using a Friday review to recalibrate without losing steam.We also challenge the obsession with lagging metrics like downloads and revenu

January doesn’t fail you—your timing does. When most entrepreneurs try to plan and execute at the same time, the daily grind eats their goals by week two. We take a different path: build a 90-day plan before the year turns so you start with clarity, momentum, and a short list of actions that actually move numbers.We walk through a focused framework: reflect on last year’s metrics, choose just two goals for the first quarter, and translate each into precise projects and tasks you can schedule and measure. Using a real example—adding 1,000 qualified email subscribers—we map the projects (podcast guesting, list swaps, and creating a relevant opt-in) and outline the task lists that make them work: researching aligned shows, crafting targeted pitches, aligning the opt-in to episode topics, setting dates, and tracking conversions with simple attribution. You’ll hear how weekly check-ins on leading and lagging indicators help you pivot fast, protect your energy, and compound wins.We also share two client stories tha

You can do a lot right in your business and still plant legal landmines without realizing it. We brought attorney-turned-founder Bobby Clink on to walk through the simple, practical steps that keep online businesses out of trouble—so you can grow without fear of rebrands, takedowns, or messy disputes. From naming a podcast or course to handling email consent across borders, we break down the exact checks ambitious creators should run before momentum builds.We start by separating copyright (your content) from trademarks (your brand) with real examples: why a five-minute trademark search saves a five-figure rebrand, what’s worth registering with the Copyright Office, and how AI-generated content changes what you actually own. Then we move into email: GDPR consent done right with unchecked boxes, why CAN-SPAM is not a hall pass, and how to keep your list-building clean without tanking deliverability. We also tackle the overlooked risk of memes and GIFs in newsletters, the right way to license images, and the saf

Are you trapped in the cycle of busy work that feels productive but doesn't actually grow your business? You're not alone. A shocking 80% of entrepreneurs focus their energy on tasks that never move the needle on revenue.This episode cuts through the noise to help you identify which activities truly matter in your business. The key question every business owner needs to ask: "Does this task directly impact revenue?" If you can't draw a clear line between your daily work and actual sales, you might be spinning your wheels. Social media posts, networking events, and even content creation need to be evaluated through the lens of real results, not just visibility or vanity metrics.Success leaves clues, so we explore how to analyze what's already working in your business and double down on those proven strategies. Rather than constantly chasing new trends or tactics, learn how to "tighten the cork" on existing revenue streams. This might mean improving your sales page copy,