Influencer Entrepreneurs With Jenny Melrose

If you think that you need a million followers on Instagram in order to get the attention of brands, you are wrong. In today’s episode, we are going to talk about how to get the attention of your dream brands, even if your following is on the smaller side by getting more Instagram Story Views.If you have been procrastinating on Instagram, I want you to get started. It is the hottest new player on the social media block and brands want you there engaging with your audience. If you think that IG is all about showing your perfect pictures and how together you are, think again.The beautiful thing about Instagram is all the different features available. Yes, your regular feed needs to be more curated but Stories is where you have the opportunity to be yourself. Stories give you the opportunity to share more of who you are and it gives your audience the opportunity to get to know you better and to decide whether they like you or not.Wait, Jenny...don’t I want everyone to like me?No! Listen to the episode I did with

As bloggers, some of us tend to rely on only one form of income. Maybe you rely on ad income or affiliate income. In today’s episode, I want to talk about why it is so important to have multiple streams of income and how to use digital products to add another form of income to your business.I am certainly not saying that you shouldn’t have ad income as part of your business. If you have a blog and you are doing well in page views, absolutely take the ad income if you can get it. If you have people coming to the blog, you might as well be making that passive income off of them.The problem comes when you rely solely on the ads. As we well know, one algorithm change can affect your traffic almost instantly. If that happened tomorrow, how much of your income would you lose if you were solely relying on those ads?Links:jennymelrose.com/digital-productsClick to view: show page on Awesound

Have you heard the term “brand ambassador” and wondered what exactly it is? Do you have questions about the factors that go into getting a brand ambassadorship? And if you did get one, what would that look like and what could you expect?I think there is a ton of confusion circling among bloggers about what a brand ambassadorship actually is and I am excited to dive into it and answer your questions.Links:jennymelrose.com/what-is-a-brand-ambassadorClick to view: show page on Awesound

Wondering what is branding? As an influencer and blogger you need to know your personal brand and the components that it consists of.I met today’s guest at the Everything Food Conference where we served on a panel together and he kept us all in stitches the entire time. Phil Pallen is a brand strategist who works with television personalities, politicians, and business owners.As a brand strategist who is focused on personal branding, Phil focuses on 3 things PositioningBuildingPromotingPhil is always working in one of these 3 areas with his clients who range from a shark on Shark Tank, to a dentist, a jeweler and a Nobel peace prize winner.Links:jennymelrose.com/what-is-brandingClick to view: show page on Awesound

A great way to get increased media exposure and traffic to your blog or social media channels is via a media pitch for television.  Laura Saltman is giving specific examples of a media pitch for multiple niches so that you too can take advantage of the exposure.I couldn’t be more excited about today’s guest, Laura Saltman. Laura has many years of experience working in the media, including television shows such as Access Hollywood, Today, and E! News. She is the author of 3 books and uses her experience working in media to get herself in front of the camera now instead of behind it.I met Laura in person at Connect Her in Las Vegas this summer and I left feeling like I was meant to meet her. Laura talks a lot about pitching to the media through her experience of being pitched as a media person for so many years. As she says, “I was used to people asking me to put them on TV; now I pitch to be on TV!”Links:jennymelrose.com/media-pitchClick to view: show page on Awesound

The number one question I get asked by bloggers, influencers and podcasters is how to get sponsored as an influencer.  No matter what niche, influencers are trying to learn how to create paid partnerships with brands that they know, use and love.  Today we're diving into exactly how to get sponsored with Jillian Leslie of Catch My Party.Today’s guest on the podcast, Jillian Leslie, owns the largest party planning site on the web. Catch My Party was started by Jillian and her husband 9 years ago and chances are if you've been to Pinterest for party ideas, you have most likely ended up on Jillian’s site.After 7 years working with the site, it was obvious that Pinterest was going to continue to be their number one traffic driver so Jillian’s husband built a pop-up for the site that invited their blog visitors to follow them on Pinterest. The pop-up worked so well that they decided to roll it out to others and to also integrate it with Instagram, Facebook, and email lists, and now YouTube.Jillian compar

Launching a product or service for the first time can be overwhelming and intimidating. That is unless you know my system for how to launch.As many of you may know, I recently closed out the latest launch of my course, Pitch Perfect Pro. The thing you may not know is that Hurricane Florence came through right in the middle of the launch. And even though it wasn’t nearly as bad an outcome as they had predicted, it was a very stressful thing thinking that we were about to get hit by a Category 4 hurricane.The thing is, I wasn’t stressed over my launch because I had a launch schedule in place. It worked so well for me that I knew I had to share it with you all. This will work for many different types of businesses. You could use it to launch a product, a service, a course, some type of online training that you will be doing, or even something like an ebook.Honestly, you could even use this method successfully if you are doing some type of in-person classes. No matter what type of business you have, I know that y

Tired of hearing crickets on Facebook?  Facebook Live stream provides a way to increase your reach while building your list.  Plus, you'll build your brand in the process because you're audience will like, know and trust you.In today’s episode of the podcast, I am talking to Meg Brunson. Meg first dipped her toe into the world of entrepreneurship shortly after her third pregnancy. The pregnancy was life-threatening and when she came out of it, Meg knew that she wasn’t going back to a regular job but rather, she was going to spend as much time as possible with her family.Meg started a mom blog which was absolutely life-changing for her and her family. Meg and her family were at their lowest point as a family financially. The blog provided opportunities to build their way out of the slump they were in. It also gave them back a quality of life that they had been missing.Links:jennymelrose.com/facebook-live-streamClick to view: show page on Awesound

Many people want to know how to monetize a blog and I'm always surprised that bloggers often assume that age can be a limiting factor.  I'm diving into how to monetize a blog no matter what your age with Cathy Lawdanski of My Side of 50.I am so excited for this episode of the podcast because I have a very special guest with me. Cathy Lawdanski is one of the awesome ladies in my membership and she has been absolutely rocking her business so I wanted to get her in here to share with you guys all the successes she has had and some of her secrets to that success.Cathy blogs at My Side of 50, which is a lifestyle blog for women in midlife. She started the blog when she was 57 and chose the name so that it could apply to women on either side of 50. Cathy was having experiences common to most women in midlife; things like caring for aging parents and dealing with their deaths, her own health issues, and more. She wasn’t finding any help for what she was going through so she decided to provide at least a co

Tyler J McCall is sharing with us How to Grow our Instagram Followers with an Engaged Audience that Grows our Business!!I am so excited to have a very special guest with me for today’s podcast. Tyler J. McCall is an Instagram guru with more than 10 years experience in marketing, for both businesses and nonprofits.I joined his membership site to get all the awesome help he offers for growing your Instagram followers. He has taught me how to build relationships with my followers and how to build a real community on IG.Click to view: show page on Awesound

I have done several episodes of the podcast where I talk specifically about how to use your influence on Instagram or how to be more successful on Facebook. In today’s episode, I am covering it all. That’s right, let’s talk about how to be a successful social media influencer.If you have ever heard me talk about social media influence, you already know that I am not a believer in the numbers game. We talked in episode 83 about how to monetize Instagram stories and how it is not necessary to have 10K followers to get started. Then, in episode 85, I covered the exact steps you need to take to become an IG influencer, even if you are still small.Links:jennymelrose.com/social-media-influencerClick to view: show page on Awesound

Business organization of an online business is essential, but what data matters the most and how do you go about using that data to improve your business?My guest on today’s episode is someone that I have been working closely with for the past few months in my Mastermind groups and as it turns out, I have learned a ton from her so I knew I had to bring her on here to share with you all. Jenn has been blogging at Home by Jenn for the past 2+ years about rustic DIY projects, organization, and cleaning.Every time I speak with Jenn, I come away inspired and motivated to get my business more organized. She is a pro at business organization so if you struggle with that, this is the episode for you.Links:jennymelrose.com/business-organizationClick to view: show page on Awesound

Everyone wants to be an Instagram Influencer, but do you have what it takes?  Do you know the role you need to take with your audience as Instagram Influencer?  I'm breaking down how to become an Instagram Influencer with actionable steps to take.I recently got back from speaking at a conference in Las Vegas and one of my sessions was about, you guessed it, working with brands. The funny thing is, sometimes a brand will actually have one of their people sit in on my session just to see what I’m telling the bloggers to do. My favorite part is after the session when they tell me that what I am teaching is exactly what they want all bloggers to know.It’s just so fulfilling to know that I am on the right track with what the brands expect from bloggers and with what I am teaching you all. I’m gonna share with you some of what I learned from the brands about what they’re looking for as far as an Instagram Influencer, but first, I want to start by asking a question.Links:jennymelrose.com/instagram-influencerCli

Instagram Influencers come in all follower sizes and just because you don't have 10k followers doesn't mean that you can't monetize your influence.Before we start talking about the reality check that many of us need when it comes to being Instagram Influencers and page views (there’s a hint!), I want to be sure to let you know that I am going to be doing a new session of my FREE training, Pitch Perfect Live in September.Links:jennymelrose.com/instagram-influencersClick to view: show page on Awesound

Once I cracked the code on how to monetize Instagram stories my opinion of Instagram shifted greatly.  I no longer cared about driving traffic as long as people were watching my Instagram Stories then I could monetize it.I have mentioned in the podcast a time or two before how I was not a fan of Instagram for the longest time. I didn’t see the purpose of it, it didn’t drive traffic, I couldn’t sell anything. As a lifestyle blogger, everything I did online was for the purpose of bringing traffic to my site. I just didn’t get it.  Links:jennymelrose.com/monetize-instagram-storiesClick to view: show page on Awesound

One of the things that I wished I hadn't dragged my feet on was finding a business coach that was right for me.  I just didn't know where to begin and I don't want this for you so today we're diving into how to find a business coach that is right for your online business.The topic for today’s episode came up while I was at the Haven conference recently when another blogger began to tell me about the negative experience she had with business coaching.I was so glad that she felt like she could be honest with me about her experience, even though it wasn’t me, and I really wanted to take some of the things we talked about and that I shared with her and share them all with you so that you get the biggest bang for your buck if and when you decide to hire a business coach. Let’s jump right in and talk about the things you need to know before you hire a coach…Links:jennymelrose.com/business-coachClick to view: show page on Awesound

Today, I am thrilled to announce that tickets are on sale at the early bird price for Influencer Entrepreneurs Academy coming up April 2 - 4, 2019.  IEA will empower to women bloggers and influencers to scale and grow their businesses.  I am so excited to finally be able to share more about it with you and to open up those early bird ticket sales.I have been blogging for many years and in that time, I have attended many, many blogging conferences. I have loved every minute of the learning and networking I have been able to do at each and every one. My goal in creating this event is to take the best parts of the conferences I have attended and bring them together in one amazing event.While I really enjoy attending and speaking at niche-driven conferences, I wanted my event to be broader. As a lifestyle blogger myself for the past 8 years, I know that I learn the most when I can get around bloggers in many different niches. I get to see what they’re doing to grow their businesses and the specific things that ar

When I recently asked my Facebook group, "What is an Avatar?" I was shocked when the majority of responders said, “No idea!” Most people don’t feel confident about who they’re writing to and how to talk to them. Let’s begin by answering the question what is an avatar and then we’ll dive into how to create your own avatar that you can feel confident about.I understand why there is confusion over the question what is an avatar? The first time I ever heard the word avatar, I associated it with video games or the little picture you can choose to represent yourself online. But that’s not what we’re talking about when we use the term “avatar” as it relates to your audience.Your avatar is simply your ideal audience member or customer.If you are a blogger, your avatar is the person you are writing to every time you publish a blog post. If you are a blogger and you also create products, your avatar is the audience member that not only reads your blog, but is also the person you want to reach with your produc

If you have been in online business for any length of time, you have likely seen huge changes to one platform or another. We talk often about those infamous Facebook algorithm changes. One platform that continues to change and evolve is Pinterest. If you aren’t currently using Pinterest for business and/or you aren’t using a scheduler for your pins, I want to give you some encouragement today to start doing both of those things.I get a lot of emails where people tell me that they just aren’t being successful in increasing their pageviews and I always, always email back with one response…Tell me your Pinterest strategy.What I get back is confusion, more questions, and a general misunderstanding of how to use Pinterest for business as a blogger. That’s why I want to tackle helping you understand the why and the how of using Pinterest for business correctly.Links:jennymelrose.com/pinterest-for-businessClick to view: show page on Awesound

I am super excited to have Meredith Marsh on the podcast with me this week to help us figure out how to get YouTube views. Meredith is a Youtube expert and you guys know I have been focusing heavily on video in my own business for several months now. I can’t wait to hear everything Meredith will share with us today. Be sure to listen to the entire episode to get all the great tips she shares, especially what she says about using tags.Meredith’s home base is at VidProMom where she helps people figure out video. She offers tutorials for video editing, creating hobby videos and family videos, as well as helping bloggers learn how to use Youtube to grow their blogs. Be sure to check out her podcast, Video Pursuit Podcast, for even more tips.I have to admit right up front that Youtube and I are not besties. Not by a long shot. I don’t feel comfortable with it and I don’t know how to best leverage it for my business. I used to feel that way about Instagram and now I adore that platform so I hope you’ll jump in with