Influencer Entrepreneurs With Jenny Melrose

As a business owner, one of the most important things to pay attention to, in order to attract your ideal audience, is building a personal brand.You need to decide what your personal brand should look like, what you should talk about, and who you should be targeting. There are so many branding coaches both online and on social media platforms, and the information can get overwhelming. What and who should you listen to? My guest on today’s episode is Nakisha Washington. Her job is to help people better articulate their personal and professional brands online and in person. Nakisha is also one of my KNOWTribe sisters. She is a writer, consultant, and business coach.Read More HERE

Scheduling social media content can often be cumbersome and time consuming, but we're diving into specifically what is Tailwind to ease it.If you’ve been in the online marketing space for any length of time, you know that algorithms are ever-changing. Pinterest recently announced some changes in the types of content they want published to their platform and it has sent bloggers reeling. In order to answer your questions, and calm your fears that your pins will never get seen again, I have brought on a Pinterest expert today to help us understand what’s new with Pinterest and how we as bloggers can comply in order to see continued success from the platform. Alisa Meredith is the Pinterest Product Specialist at Tailwind. She has been a Pinterest marketer since the very beginning of Pinterest. If you’ve never heard Alisa speak, let me just tell you that she loves Pinterest. Read more HERE

Instagram remains the hottest social media platform today, but do you know how to take full advantage of it and what it has to offer to influencers? Have you tried to understand IG but you just can’t quite figure it out? Do you think you’re too small for IG to work for you?We are talking about common Instagram mistakes and how to overcome them with The Design Twins who have an engaged following of over 600k on Instagram.Read More HERE

If you dip into the online world at all these days, you will hear folks talking about being content creators. But what exactly is a content creator? And do you need to be one? In today’s episode, I explain what a content creator does and how becoming one can increase the size of your audience, both online and for brick and mortar businesses. When this episode airs, we will have just wrapped up our virtual IEA and I wanted to share some exciting news that I shared during the virtual conference, in case you missed it.I have decided to take my masterminds and make them better than ever before, so I have put together an IEA mastermind. Read More HERE

In order to get your content seen you need to be thinking about how to boost your blog traffic and we're offering simple ways to get it done.As bloggers, we all have those tasks that we hate: mostly the technical stuff. And we have the parts that we love: creating amazing content, creating beautiful graphics, and interacting with our audience. In today’s episode, I am chatting with Kris and Katie Kimball of The Blog Fixer. They strive to automate and handle the technical (and boring) things that bloggers tend to dislike, which allows bloggers to focus on what they love. Their business has helped over 3,000 Wordpress sites at this time. Katie, Kris’s wife, is a teacher by trade and has been blogging for 11 years. She loved writing and being able to help others on her blog, Kitchen Stewardship, but disliked the technical side of things. That’s where Kris came in, with his background in software development.  Read more HERE

As a coach for bloggers and influencers I am routinely asked, "How do you measure influence?"We're diving into how you measure your influence in order to become a top paid influencer.Bloggers often wonder what size their audience needs to be in order to work with brands. How do you measure your influence? That’s what we’re getting into on today’s podcast.My guest, Bruno Bornsztein is one of the founders of InfluenceKit. InfluenceKit is a web-based software program to help influencers prove their value and make more money. Read more HERE

Are you wondering how to determine your worth?  Letitia Frye is sharing how to know your worth so that you can continue to improve your business.As women, I believe we all struggle with knowing our worth. I hear it from my clients and from other women I talk to. We don’t understand our self-worth and we confuse our personal worth with our business success. My guest today knows a bit about this topic. Letitia Frye is known most for being America’s foremost “auctiontainer.” She is a classically trained auctioneer and specializes in non-profit benefits. She is a theater major, so she combined her entertainment background with her job of auctioneering to create “auctiontainment.”She is also a published author and motivational speaker. Read more Here

Lydia Fenet teaches us how to command a room and sell your way to success with our confidence in ourselves and our value.Lydia Fenet is a global managing director for Christie’s Auction House and is the lead benefit auctioneer. She has two roles in her company: she spends her days in the office securing large-scale global partnerships for Christie’s and she spends her nights on stage raising money for non-profits around the world. Lydia is also the author of the book “The Most Powerful Woman in The Room Is You.” Read the rest HERE.

We all want Instagram growth, but the best kind of growth for your business is organic Instagram growth and today we're diving into how to get it with someone that has done it and continues to do it.Instagram is a topic that I continue to talk about on this podcast because of its potential impact on your business. It’s a great place to engage with your followers and to let them into your real life.My guest today has seen her IG following and engagement explode in the past several months, so I asked her to come on the podcast to chat about how she had organic Instagram growth. Erica is a professional marketer by trade, helping small businesses take the overwhelm out of marketing and make it easy, fun, and more accessible. Erica is most passionate about her blog Mom Break. It’s a mommy blog that’s all about helping to take the pressure out of being a mom by just sharing the normalcy of her everyday life with 2 young kids. Read the rest HERE

As bloggers, we are all trying to figure out ways to add another stream of income. Having multiple streams of income is crucial in order to build a business that sustains you when things in internet land get crazy. There are many ways to monetize a blog: ads, affiliate sales, selling your own products, and sponsored campaigns. But one of the ways that is gaining popularity among bloggers and online entrepreneurs is creating courses.I am super excited to have a guest on the podcast today talking about creating online courses, and who will be one of our guests at IEA.Have you got your ticket to IEA yet? They’re so close to being sold out so if you haven’t registered, I strongly recommend you do it today. Now, onto that special guest...Len Markidan is a course creator and marketer. He is also the chief marketing officer of Podia. Read More HERE

When starting an online business, it is crucial to have a mission statement; that thing that states who you are and what you’re about.If you don’t have a written mission statement for your business, listen in as my guest shares how she created her own and how you can, too. I’m so excited to have Chrystal Rose back on the podcast. Chrystal is the owner of Rebellia, an online clothing store for women with muscles and curves. She is also the founder of Mental Message, a nonprofit that exists to help people in the mental health space. Read more HERE.

As we move deeper into 2020, are you feeling less than productive? What’s happened to those resolutions or goals you set back in January? Are you ready to learn how to increase productivity to help you move your business forward? If any of this speaks to you, if you can identify with feeling like you have too little time and too much to do, then stay tuned for today’s episode.My guest, Tonya Dalton is a wife, a mother, an entrepreneur, and now an author. She is also a recovering perfectionist. Read the rest HERE.

Are you tired of trying to figure out what the latest algorithm updates are and how to keep up with them? That’s what I’m talking about today and I promise you it won’t be boring. So, stay tuned!Use code KINDNESS to get 40% off Mastering Your Influence.Read more HERE.

McKenzie Cunningham is the founder of SurSHE, which is a two-fold business. For consumers, it is a subscription box that helps change the way you shop, allowing you to shop female-owned businesses or locally and give back. If you are a female business owner, it’s a targeted marketing platform that helps deliver your brand and your story to the people who are looking to support a business exactly like yours. McKenzie also lives in Charlotte, NC, and is a member of KnowTribe which is how we met. Read the rest HERE

How do you decide if a sponsored campaign is successful? This is a question I hear frequently from bloggers and influencers. That’s why in this episode I want to not only answer this question, but I also want to boost your confidence when it comes to this subject. There is only so much that I can share with you in a 30-minute podcast episode. If you are looking to work with brands long-term and have it be a strong income stream, Pitch Perfect Pro is open right now. We are only open for a limited time, however. Pitch Perfect Pro is the step-by-step guide that you need. If you’re not already a student, make sure you get in while you can. We’ll be talking about some pieces of Pitch Perfect Pro in today’s episode. Make sure you sign up so that you can see exactly what those pieces look like! Read the rest HERE!

re you looking for other influencer entrepreneurs to connect with but having trouble finding them? If so, you’ll definitely want to tune in to this episode!Sarah Benken is the founder of the KNOW Book + Tribe. The KNOW book is a collection of some of the top-performing, high caliber, authentic women in the city you live in that you should know and do business with. (You can find a list of the available cities on their website). I found Sarah through the Charlotte, NC edition of the KNOW Book +Tribe. The Tribe is the community that has been built around the members. The Book has become a display of the highly-vetted, high-caliber members of the community. If you want to become a part of the Book, you can do that by joining the Tribe. Find the full show notes HERE.

Instagram engagement is the top of everyone's mind for 2020 and we're giving you the most up to date info out there on how to improve yours.If you listen to me at all, you know that I believe that Instagram is the best platform out there right now for engaging with your target audience. If you need to show an engaged audience to brands for sponsored work, IG is where you can build that engagement. My guest today knows all about engagement on Instagram because she has built a business around teaching it. Jillian O’Keefe is great at taking people’s vulnerable, true, and authentic stories and turning those into raving fans on Instagram. She also creates that engagement that everyone craves on Instagram. Read the whole episode HERE.

If you are a blogger or business owner, Instagram is a social media platform that you need to be paying attention to. Some people are frustrated with Instagram, feeling like, if it doesn’t drive traffic, why bother?But that is old school thinking. Instagram isn’t about driving traffic; it’s about engagement.If you’re ready to up your IG game and learn how to use it to your benefits, stay tuned to today’s episode. My guest, Kimberly Espinel is a food photographer and stylist, content creator, educator and podcaster at The Little Plantation. She creates visual content for food brands and works with bloggers in the food space to help them improve their photography and their Instagram strategy. Click HERE to read the rest!

 Take the time to listen in to this episode to get a better grasp of how you can improve your SEO.If you’ve been listening to this podcast for a while, you have heard me talk many times about the Everything Food Conference. I love this conference and have spoken at it twice in the past, so I am especially thrilled to have Ty Kilgore here today. Ty owns Everything Digital Marketing, and his wife, Kami, created the Everything Food Conference. About a year and a half ago, Ty was working a 9 - 5 job in the digital marketing space. After the Everything Food Conference that year, he and Kami sent out a post-conference survey and asked their attendees “What is some information you would like to know more about?” Over 200 people filled out the survey and nearly all of them responded that they wanted to know more about SEO. It became a great opportunity because of Ty’s 12-year background in the SEO industry. Read more HERE

If you are a food blogger looking for advice on developing your brand identity, we are breaking down the brand identity definition as well as the what is needed for brand identity design.My guest, Madison Wetherill, owns Grace and Vine Studios, which is a web design studio for food bloggers. Madison focuses on helping her clients connect with their audience through strategic web design and brand strategy. She also hosts The Vine podcast, where she talks about strategy and design tips for food bloggers. Prior to Grace and Vine, Madison had her own food blog. After she got out of college, she found that she had a ton of free time and didn’t know what to do with it, so she started doing freelance design and blogging at the same time. Read the Full Content HERE!