Influencer Entrepreneurs With Jenny Melrose

Do you have a hard time closing sales in your business? Does it make you feel icky or manipulative? In this episode, we are talking about closing sales and how you can be passionate about selling, without getting caught up in the “hustle.” My guest, Natasha Hemmingway, shares her sales expertise after being in the corporate world and now being a sales coach and speaker. Read more HERE

If you have a blog, own an Instagram account, or consider yourself an influencer, chances are you want to know how to build an audience. Without an audience, it doesn’t matter if you are creating and sharing amazing content. You have to have people who are viewing it and giving you that engagement. Today we’ll dive into some specific steps you can take as you work to build your audience. I’ll also be referencing some other podcast episodes that you can listen to in order to continue to build onto the principles I’ll be sharing in this episode. Read more HERE.

Video is exploding in the online business world and it’s one of the best ways to show off your personality and reach your audience in a new and fun way. In this episode, we are going to dive into how to use visual storytelling for your brand.Video can feel intimidating for even the most seasoned online entrepreneur. It’s easy to get caught up in worrying about where to film, the equipment, the audio, and so much more. My guest today, Patricia Kelikani, is a filmmaker and video marketer. Patricia creates custom videos for her clients to help them grow their businesses and she also teaches entrepreneurs how to create their own videos.Read more HERE.

In today’s episode, we’re talking about Women Entrepreneur’s Mindset and how to set boundaries that protect your mental health and mindset. As female entrepreneurs, we have to be aware of the mindset we take into our days. We tend to be overthinkers and to beat ourselves up for any little mistake we make. Shamyra Parker is a self-care advocate who serves women in leadership, with a special emphasis on black women in leadership positions. Shamyra focuses on giving them a mental makeover; showing them how to make self-care a non-negotiable so they are emotionally whole and no longer suffering in silence. Suffering largely leads to fatigue and burnout. Read more HERE.

Do you feel like social media is a time suck? Having a strong social media plan template can make all the difference in being efficient and productive.Social media can feel incredibly overwhelming. You can spend hours on different platforms and feel like you’re not accomplishing anything. Is it really worth it? Are you just wasting your time? Today I’m talking to Andrea Jones about how to create a social media plan template that will not only save you time but help you grow your business. You will walk away with five pillars to help you plan your content and a great strategy to help you continue to grow your business in only 10-15 minutes a day! Andrea Jones is a social media strategist who is passionate about helping entrepreneurs, change-makers, and creatives figure out their social media in a way that makes sense for them. She loves to help those who feel overwhelmed by social media and aren’t sure how to handle doing “all the things.” (Tip: You don’t have to do all the things!)Read more HERE!

A virtual summit is an amazing way to grow your email list no matter what industry you are in so Krista is showing us exactly how to create one.The COVID-19 pandemic has put a complete damper on any type of in-person blogging conferences or summits. And if you’re anything like me, those in-person meetings are the backbone of my networking. But what if you could learn how to create a virtual summit?And what if you could create a virtual summit in way less time and with far less effort than you think it would take? Have I got your attention yet?I hope so, because in today’s episode, Krista Miller of Summit in a Box, is here to tell us all about her business and why it just might be exactly what you’re looking for. If you’ve been curious about hosting a virtual summit, you’re going to want to stay tuned for this one!Read more HERE!

In order to become a top beauty influencer the path there is one that focuses on bringing value to the audience that you are attracting.For Shassity Stevenson, hair was always a passion, but enough of a passion to leave medical school for? You’re going to want to hear Shassity’s story of how she became a top beauty influencer and how she manages multiple parts and pieces of her business. Shassity is not only a beauty influencer, but she also owns Skye Salons (where she uses her hair and texture expertise), and she is also the founder of the Curly Littles Campaign. Shassity shares in this episode how she lived on the same street as an Aveda studio, and how her curiosity finally overcame her one day about what went on inside those walls. It only took one time of entering the building to make her decision to leave medical school and pursue hair and beauty as a career and no longer just a hobby.Read more HERE!

We often talk about influencers on the podcast but today I want to talk about marketing an online store for those of you that have physical products and consider yourself a creative.I talk a lot about creating content on this podcast but I know that not every woman wants to be a blogger or Instagram influencer. A lot of my listeners and clients actually create physical products and sell them online. In today’s episode, I am talking to Justine Wiggins from Worthy and Badass about selling your creations online and marketing an online store. Justine started making jewelry back in college as a hobby that also gave her a way to make extra money. Since then, her creativity has merged with her passion for helping women understand their worth. She’s had several different business names, but a few years ago she joined the Army Reserve as a military police officer. When she got home from basic training, she knew that if she was going to get serious about her business, it needed to represent her and how she felt about w

Instagram is one of the best places to sell to your audience because it’s the one platform where you have the unique ability to have a regular conversation with them. Using Instagram to sell your service, product, or course is unique because you have the opportunity to have a regular conversation with your audience through your DMs. And having that conversation is the only way you will know exactly what your audience needs from you.Knowing your audience and being able to solve their problems is the only way you’ll effectively be able to sell to them. My Instagram Story planner will help you with creating consistent content and this will help tremendously with selling from Instagram. Make sure you download it today!Read more HERE.

As a business coach, I can tell you without reservation that the #1 struggle female entrepreneurs have is time management.My guest on today’s episode of the podcast is Angela Proffitt. Angela began her adult life with “real jobs,” while on the side she was growing a business as a wedding and event planner.And even though the event planning business has seen a decline due to COVID-19, Angela had begun building a productivity business a couple of years ago that she is now placing more focus on.What Angela realized as she started to work with entrepreneurs, especially the creative types, was that while they excel at their craft, most of them were fairly clueless about actually running a business.This led her to create the arm of her business, Getting Sh*t Done, which exists to help business owners put processes and systems in place so that they can, well, get sh*t done.Read More HERE

Have you designed your dream life?  Many of you probably hesitated to answer that which is why today we're diving into how to design your dream life.Maybe you went to college and got a degree expecting to graduate and begin serving your community and the world at large. But too often, it doesn’t happen that way. My guest today, Denise Walsh, hit a brick wall when trying to serve the people who needed her help the most.In this episode, Denise shares how she started her home business over a decade ago, and how you, too, can design your dream life.Read more HERE

Are you the mother of a middle-school or high-school girl? Or perhaps you have a niece or a daughter of a friend in that age group? If so, listen in today as my guest shares her vision for using your voice for purposeful work by giving these young ladies a hand up as they face hurdles in their lives. Lanaire Malone is the founder and CEO of Hurdles in Heels, a business dedicated to helping young women face life’s challenges and hurdles head-on, wearing the heels of confidence. Read More HERE

If you create physical products, have you thought of doing a Kickstarter campaign or a beta launch? I am a huge advocate of beta lunches as they tell you whether or not people would be willing to give you money for the solution to their problem. My guest on today’s podcast has an amazing story to share. Becca Davison appeared on Shark Tank with her mom, who actually created their product, Unbuckle Me, a tool to help grandparents and those with physical limitations unbuckle their child’s car seats with ease. Becca and her mother were well-prepared for their time in front of the sharks and ultimately walked away funded by sharks Mark Cuban and Lori Greiner. That funding, along with a Kickstarter campaign, got their business rolling. Read more HERE

As female business owners, I see all too often that we struggle with a lack of self-confidence that can help us think like a boss.Let’s be honest, it’s extremely difficult to build a business and be a mom, all at the same time. There are so many demands on our time as women. Are there ways to continue to grow a business, while at the same time being the mom you want to be? The answer is an emphatic yes! My guest today, Kate Crocco, is sharing some of the lessons she learned when she transitioned from her own brick and mortar psychotherapy practice to Mom to two daughters, business mindset coach, and author. Read more HERE

This episode of the podcast is a super special one for me. That’s because today’s episode was recorded during my live book launch party! That’s right, I have released my first book, Influencer Entrepreneurs. I hope you all have your own copy by now, but in case you don’t, head right over to the website and place your order! And when you do, be sure to download the FREE workbook to go along with your book. The workbook will be such a help to you as you go through the exercises in the book. You Need to Get Your Message Out There! (Especially during Covid-19.)The first thing I want to say is that when I was writing this book, I was thinking about all of you, my audience. If you are reading this, you are the very person I wrote the book for. As influencer entrepreneurs, it is crucial that you get your message out there, that you let people know what it is you do and why. And that is exactly what this book is about. In the book, I lay out a 4-step framework that teaches you exactly how to do it. My 4-step framewor

If you’ve tried and failed to build a successful business Facebook page lately, I am here to help! We're diving into specific tactics for building a successful business Facebook page.It seems next to impossible to get any traction with business Facebook pages these days but my guest on this episode of the podcast is going to share her tips and tricks for doing just that.Read more HERE

One of the things I hear most often from the online business owners I know is how hard it is to create consistent content. Whether we’re in the middle of a global pandemic, which has thrown you into crisis-schooling your children, or it’s just a regular week, consistently creating content can be a struggle. In today’s episode, I am going to provide you with some strategies and tips to make consistent content creation easier for you. But before we dive into those tips, I want to be sure you’ve gotten your copy of my new book, Influencer Entrepreneurs: The 4-Step Framework for Building Your Audience, Growing Your Business, and Making Money Online. Did you know that I have a free workbook that goes along with the book, as well? You can get the book and the workbook by going to jennymelrose.com/book.Read more HERE

As an online entrepreneur, creating a personal brand is something you have to do if you want people to know who you are and what your business is all about. But exactly what is personal branding? What all needs to be included? And can you do it yourself or should you hire a branding specialist?If you aren’t sure where to begin with creating your personal brand, I’ve got you covered! My guest on today’s episode is Bernel Westbrook. Bernel is a Charlotte-based designer whose firm specializes in branding and web design. Read more HERE

Cathy Heller is the author and podcast host of Don't Keep Your Day Job and is sharing how you can turn your passion into your dream job.Has the pandemic got you thinking about starting your own business? Are you confused about where to begin or what you can do? Are you unhappy in your day job but scared to make a change?My guest today asked herself a question at the beginning of her entrepreneurial journey that changed everything for her. She asked, “Is it Beyonce’ or bust? Or is there something in between?”Read more HERE

Lately, we’ve been talking a lot about creating products and there is a good reason for that. Now is the best time to be thinking about what kind of product you can create for your audience and how to get them to the point of wanting to buy. Whether you’ve already started brainstorming the product you would like to create or are just now starting to dream one up, we will be walking through all the steps you need to take to get your audience down the path to your product. Before we get to that I have a super exciting announcement to make! I want to be sure you are aware that my book is now available on Amazon! “Influencer Entrepreneurs: The 4-Step Framework for Building Your Audience, Growing Your Business, and Making Money Online” will help you so much in really figuring out how to align yourself and make sure you are monetizing and growing your business. If you haven’t done it yet, make sure you order the book today. Read more HERE