Influencer Entrepreneurs With Jenny Melrose

Today we are talking about marketing automation and how to make it simple by using quizzes. People hear about automation and automatically think that it’s going to be too hard for them. It sounds complex and confusing but is necessary for most of us in order to run an effective business. If we don’t automate, we will eventually become burnt out from having to do everything all the time. Automation allows you to work less, while not losing any profit. Tai Goodwin is the CEO of the Momentum Agency, a lead-generation agency. She works specifically to help her clients get more leads. They turn email lists into multiple five-figure paydays. They do this through quiz funnels, marketing automation, email marketing, and content creation. Read more HERE!

Social media is no longer merely a way to keep up with your friends; social media is a platform for business. And today, we are going to dive into some authentic selling strategies for social media that will help you to close more sales in your business. It can be so difficult, especially on social media, to not come across as annoying or overwhelming when we are trying to make a sale. So I’ve got Nikki Rausch here to share the 5 steps in her Selling Staircase, how to keep a sales conversation going with your audience, and the best ways to use social media to create that relationship and rapport that is necessary to close sales.Learn more HEREGrab my Instagram Engagement Guide!

Do you ever wonder how to build confidence in yourself? Do you find yourself not going after things because you don’t think you are capable? In today’s episode, we talk about how being uncomfortable is the best way to build confidence. Tiberia Morris shares how she uses positive self-talk daily, and how important it is to have a support system. Tiberia is a Georgia native, and the founder and CEO of EmergHER. She is a speaker, life coach, and a self-published author. Read more HERE.Grab your REVENUE PLANNING GUIDE!

Today we are talking about revenue planning and I can already see some of you beginning to check out, but I want you to stick with me. If you are looking at your business and trying to get an idea of the revenue that could be coming in, you may feel like it is a super tedious task. It may even feel like something that is too hard for you to do. I am going to break it down as simply as I can for you. You’re going to want to grab the Revenue Planning Worksheet I’ve created. It will help walk you through everything we talk about in today’s episode as we look toward the revenue that will come in for you in 2021. Read More HERE!

Self-care has been a buzzword over the last few years, especially when it comes to women. We have all seen the posts on Instagram, telling us to take a bubble bath, get a massage, or get our nails done. But is that really what self-care looks like? Today Megan Porta is on the podcast to talk about the foundation of self-care, which is boundaries. She’ll share how 2020 was her happiest year, even with the turmoil in our country, because of her decision to focus on making changes and setting boundaries. If you are struggling with time management, feeling constantly stressed or overwhelmed, or are just tired, this episode will help you refocus on what’s most important. Read more HERE

There is so much pressure to be perfect in today’s society. When it comes to our families, homes, businesses, and even the way we look, there seems to always be something we have to measure up to. Here’s the truth: you don’t have to be perfect to be amazing. And you can be your best self without obtaining perfection.Today Cel Smart is joining me to talk about how she discovered fitness, how coaching women inspires her, and how making time for yourself will help you be your best self. Read more HERE

Do you ever feel like you’re spinning your wheels, in life and business? Maybe you started a business with the hope of changing your life, and now, you just feel stuck and like it’s not working out. If this describes you, or if you just need some motivation to make it to the next level, today’s episode is for you!My guest today is Jessica Bouton. She shares her story of overcoming depression and creating the life she craved. Click HERE to read the full episode.

Today we will cove how to launch a product online, from confidence, to choosing the right audience, to setting up your onboarding sequence.If you’re not sure how to outline your product, how to create a sales funnel, what it should look like, you need my product guide. It will teach you exactly how to create your own product that sells; with a 5-point checklist, a sales funnel worksheet, and an invite to my private Facebook group. If you haven’t grabbed this freebie, now is the time.Click HERE for the full episode

After the year that we had, telling you to stop being complacent might seem a little harsh. Let me be honest with you: I got really complacent in 2020 and I know a lot of you did, too. I’m here to tell you that it’s okay that we took that time to just survive. But now it is time to get back up and start hitting our goals.Read more HERE.

Have you thought about self-publishing a cookbook? Self-publishing can feel so overwhelming with all the unknowns. It can be helpful to find someone who has done it before to help you know exactly what to do. Jason Logsdon is here today, and if anyone can speak to self-publishing a cookbook, it is him. He has self-published 13 cookbooks. He gives you the 4 main steps of self-publishing and will help you take the leap into getting your cookbook out into the world. Read more HERE.

Are you afraid to sell to your email list? Are you worried about sounding money-hungry? Kate Doster is on the podcast today with the best tips for making sure you are sending offers to the right people, and not holding out on people who are interested in what you have to offer. Kate will help you feel confident in sending email sales sequences, no matter how many subscribers you have. Read more HERE.

There are tons of personality tests on the internet, but no one ever talks about your marketing personality. We often do things that feel totally foreign to our actual personality when it comes to marketing just because we don’t know exactly what to do. Brit Kolo is on the podcast with me today to talk about the Myers-Briggs Type Indicator and how you can use that information to find your marketing personality. This directly affects how you market your business and will help you market in a way that makes you feel good. Read more HERE.

Creating Instagram Reels is one of the best ways to really engage your audience. They are fun, easy to watch, and relatable. Natasha Samuel is here today to talk about creating Reels that will really help you engage your audience and continue to grow your business. She’ll also share her 3 tips for getting started with Reels and how to make sure you’re providing value to your audience. Read more HERE.

If you’ve been on Instagram at all recently, you know that Instagram Reels are booming. They are a fun and creative way to help you grow your business and build your brand. But how exactly do you use Instagram Reels to help you do that? As with anything new on any platform, you have to know your niche and know how to serve your audience well. JM Buckler is on the podcast today to share how she uses Instagram Reels to reach her audience of readers and authors, and how she grew from less than 5K followers to over 10k just by using Reels. Read more HERE.

Does live streaming video sound overwhelming and intimidating? Is it something you really want to try but have no idea how to get started or what to use? Or do you not know why in the world you should even give it a try? Live video is a fantastic way to connect with your audience and continue to show up authentically. It provides you with content for many platforms by doing one simple thing. Today we’re going to cover the why, the how, and precisely what you need in order to succeed when it comes to live videos. Read more HERE!

Are you struggling with how to get photography clients? Do you need help knowing which brands to reach out to, how to market yourself, or what to charge? These types of questions can leave you in analysis paralysis and keep you from ever moving forward or growing your business. But they don’t have to!In today’s episode, I’m talking to Christina Peters about food photography, how to impress brands and gain clients, and how to do it all while pricing yourself properly.Christina Peters has been a commercial food photographer for more than 25 years. She specializes in working with ad agencies and design firms. She also teaches other bloggers and food photographers how to do the same as a business. Read more HERE.

One of the most important parts of running a business is cultivating community within your brand. It is key that your brand communicates exactly what sort of community you are creating. Now, more than ever, we are searching for community and relationships. As our lives become more and more virtual, it is important that we can still find other women with whom we can share.Today we will be talking about SheFactor, a brand that is cultivating a beautiful community of young women through their brand.Read more HERE.

Running a business can be overwhelming, especially when it comes to know how to charge what you're worth. How can you know what value you are really providing? The truth is that we can all know the value we provide simply by talking to our customers, clients, and audience. If you are solving their problems, you are providing value. My guest today is going to share some ways you can make sure you are charging what you are worth. Mike McDerment is the founding CEO of FreshBooks. FreshBooks is cloud-based accounting software. Mike created this software when he was running a design firm. The accounting software that he was using just wasn’t working well for him as he tried to create and send invoices and collect payments. Mike created the software and transitioned away from the design firm to being a software company. Since then over 20 million people have used their software with customers in over 100 different countries. Read more HERE

This is the 200th episode of the Influencer Entrepreneurs' Podcast and we are celebrating with my 10 top podcasting tips! Yes, you read that right, we are 200 episodes in. This podcast episode is a HUGE achievement for me! I debated what to do to celebrate 200 episodes, but decided that the best thing I could possibly do is share my top 10 podcasting tips. For 200 weeks in a row, I have put out a podcast episode. That is almost 4 years straight of creating and sharing content. We have gone through so much together in the past almost four years. So much of my life and your life has changed in that time. I really want to bring you my top podcasting tips that can help you, whether you are trying to decide if a podcast is right for your business or if you are already creating a podcast. These tips will help you stay consistent and be successful. Read more HERE!

Have you ever thought about hiring interns to help you run your business? Do you have a lot of little tasks that just need to be outsourced? As business owners, we have to know when it’s time to hand certain tasks over to someone else. This allows us to focus on our zone of genius and continue to do the things that will grow our business. Hiring an intern can sound overwhelming, and you might be wondering how it even works. Today, we’re going to dive into exactly how to recruit, hire, and manage an intern so that you have more time to focus on the things you love. My guest, Christina Hitchcock is a former marketing VP, turned blogger, turned business coach. Read more HERE.