Changing The Game, Constant Innovation In Sport

The NFL hires the CMO from Activision...not long ago that would probably not have been on the cards.

The silly season for transfers is almost finished in the UK. It’s complicated and yet it’s not...

Why would elite players ever sign more than a 3 year deal? Can footballers learn from how LeBron has structured his contracts in the NBA?

The death of sports is overhyped and often misrepresented. The World Cup just showed us how audiences engage with engrossing content.

Making sure you hire talent that isn’t constrained by the current rules of the game makes for exciting times.

A few things that I have learnt from the World Cup. Hope, simplicity and commitment.

Flurry of deals in the us gaming sector to be expected.

The gambling advertising ban in Italy might just be the start of many

Adam Silver has his hands full...Boogie Cousins signing for the warriors makes this a lopsided league.

The Facebook debacle could easily happen to a sports brand. Make sure you are safeguarding your fans data or they may not come back.