Changing The Game, Constant Innovation In Sport

LIV has lost $5bn if you believe the reports, and have a long way to go if a merger doesn't happen back with the PGA.Can a new Basketball League - that doesn't apparently compete with the NBA - really take off, given it couldn't play long in the USA, couldn't take their stars on that basis...and could it provide a return to investors?There are some great examples of new upstart leagues that can do well, which have a clear market strategy and community that they can target and connect with. So new leagues from Baller to Crossfit and Hyrox to a potential emerging Rugby league to me have promise. $5bn for a new Basketball League? Doesn't sound like enough...