Ten With Ken (audio)

Marketing and communications professionals working in higher education are more conscious than most that they serve incredibly diverse audiences and stakeholders, and of the vital importance of equity and inclusion. (Today’s students can quickly become outspoken protestors in the face of what they perceive as injustice.) This week, Ken Steele sits down with Matthew Tsang, co-founder of inclusive communications agency AndHumanity, to discuss what he calls “JEDI” principles of Justice, Equity, Diversity and Inclusion. “Justice is at the forefront for us,” Matthew explains. His agency, and the cause of inclusive marketing, grew in prominence in the wake of George Floyd’s death in May 2020. “Inclusive marketing is elevating underrepresented voices, not about including everyone all the time.” The key is to ensure that you’re not defaulting to the dominant culture - because GenZ and GenAlpha have heightened awareness of diversity, and greater expectations that marketers will represent it in their work with cultural

In this episode of Ten with Ken, host Ken Steele sits down with Dorita Pentesco, Director of Marketing & Recruitment at Niagara College, and Carmen Serravalle, Vice-President Creative at STC Storytellers, to discuss the “refresh” launched this month of the 15-year-old Niagara College brand. NC’s circular “blue button” logo was originally introduced in 2009, and was immediately embraced by staff and students – who suddenly started buying and wearing branded clothing. The unique shape lent itself to external signage, buttons, and even application to the butt end of beer kegs at the campus brewery. People on campus have a powerful affinity for the NC button, proudly embracing the “I am nc” slogan. Many on campus “bleed blue” – so any changes to the existing brand identity needed to be carefully considered. There were, however, technical considerations like legibility at small sizes and by screen-reading software, and a desire to simplify the wordmark and render it in a more friendly, less corporate way. So S

“Ten with Ken” returns for its 8th season with a special double episode distilling the best moments from literally hours of welcome back, orientation, move-in and kick-off videos, from more than 100 colleges and universities. Students overcome their anxieties and homesickness by celebrating, dancing, screaming and clinging to their stuffed animals and favourite comfort foods. They’re distracted by concerts, midway rides, marching bands, fireworks, confetti cannons, and so much more. Some schools play games too, staging their own versions of “Cash Cab,” “Undercover Boss,” or “Roommate Match.” While the post-pandemic Class of 2028 is anxious, so too are campus administrators, still smarting from heated protests and campus occupations this spring. Their Fall welcome videos overtly urge tolerance for diverse viewpoints and a culture of respect on campus. Incoming first-years are asked to share words of advice for their future selves, while senior students and new graduates share their own advice for the incoming

Once again, Ken Steele scoured the interwebs and collected more than 240 higher education holiday greeting videos (released as of December 21 2023). Setting aside the sermons, concerts, animated cards and talking heads, he shortlisted the best and presented them to a jury of marketing professionals in a 2-hour livestream on Eduvation Circles. A series of episodes will bring you all the fun of Ken’s annual collection of higher ed holiday greeting videos - It’s the next best thing to being there! In part 5, Ken looks at the best of 2023’s higher ed “Musical Performances,” from string quartets to marching bands!   Check out all the original, unedited videos in our 2023 Xmas Shortlist at https://youtube.com/playlist?list=PLodJ8ParJmYW1ONjCEqJGB8xD7LKi1iSo&si=SDQJAZsTi1FaU3cU   Add YOUR vote to the ranking poll of “Musical Performance” videos at https://PollEv.com/ranking_polls/XtPhj0e2n4toXzNXpNacn/respond   See episodes of 10K first by joining Eduvation Circles, free, at https://circles.eduvation.ca  

Once again, Ken Steele scoured the interwebs and collected more than 240 higher education holiday greeting videos (released as of December 21 2023). Setting aside the sermons, concerts, animated cards and talking heads, he shortlisted the best and presented them to a jury of marketing professionals in a 2-hour livestream on Eduvation Circles. A series of episodes will bring you all the fun of Ken’s annual collection of higher ed holiday greeting videos - It’s the next best thing to being there! In part 4, Ken looks at the best of 2023’s higher ed “Acts of Goodwill,” and other vids that tug at the heartstrings and share “All the Feels” of the season. Including a surprising new focus on “Finals Anxiety” and the stress students feel in December!   Check out all the original, unedited videos in our 2023 Xmas Shortlist at https://youtube.com/playlist?list=PLodJ8ParJmYW1ONjCEqJGB8xD7LKi1iSo&si=SDQJAZsTi1FaU3cU   Add YOUR vote to the ranking poll of “Acts of Goodwill” and “Feels” videos at https://PollEv.com/ra

Once again, Ken Steele scoured the interwebs and collected more than 240 higher education holiday greeting videos (released as of December 21 2023). Setting aside the sermons, concerts, animated cards and talking heads, he shortlisted the best and presented them to a jury of marketing professionals in a 2-hour livestream on Eduvation Circles. A series of episodes will bring you all the fun of Ken’s annual collection of higher ed holiday greeting videos - It’s the next best thing to being there! In part 3, Ken looks at the best of 2023’s higher ed “Holiday Parodies,” including plenty of deans and presidents left “Home Alone” on campus, overexuberant illuminators getting ready for “Christmas Vacation,” and curling up to read “’Twas the Night Before” poems.   Check out all the original, unedited videos in our 2023 Xmas Shortlist at https://youtube.com/playlist?list=PLodJ8ParJmYW1ONjCEqJGB8xD7LKi1iSo&si=SDQJAZsTi1FaU3cU   Add YOUR vote to the ranking poll of “Parody” and “Good Sport” videos at https://PollEv

Once again, Ken Steele scoured the interwebs and collected more than 240 higher education holiday greeting videos (released as of December 21 2023). Setting aside the sermons, concerts, animated cards and talking heads, he shortlisted the best and presented them to a jury of marketing professionals in a 2-hour livestream on Eduvation Circles. A series of episodes will bring you all the fun of Ken’s annual collection of higher ed holiday greeting videos - It’s the next best thing to being there! In part 2, Ken looks at the best of 2023’s “Holiday Shout-Outs,” “Holiday Hand-Offs,” “Holiday Trivia” and “Holiday Competitions.” From ugly sweater competitions to the dreaded “Beans of Judgement,” you’ll find the competitive spirit here!   Check out all the original, unedited videos in our 2023 Xmas Shortlist at https://youtube.com/playlist?list=PLodJ8ParJmYW1ONjCEqJGB8xD7LKi1iSo&si=SDQJAZsTi1FaU3cU   Add YOUR vote to the ranking poll of “Holiday Shout-Out and Hand-Off” videos at https://PollEv.com/ranking_polls

Once again, Ken Steele scoured the interwebs and collected more than 240 higher education holiday greeting videos (released as of December 21 2023). Setting aside the sermons, concerts, animated cards and talking heads, he shortlisted the best and presented them to a jury of marketing professionals in a 2-hour livestream on Eduvation Circles. A series of episodes will bring you all the fun of Ken’s annual collection of higher ed holiday greeting videos - It’s the next best thing to being there! In part 1, Ken looks at a sprinkling of "Festive & Bright" campus events and tree lighting ceremonies, a dogpile of "Furry Pals", and a sleighful of "Mascots Spreading Cheer" across campus. Check out all the original, unedited videos in our 2023 Xmas Shortlist at https://youtube.com/playlist?list=PLodJ8ParJmYW1ONjCEqJGB8xD7LKi1iSo&si=SDQJAZsTi1FaU3cU   Add YOUR vote to the ranking poll of “Festive & Bright” videos at https://PollEv.com/ranking_polls/xxkzkh6pzy5Zj7uTpyVDV/respond   Add YOUR vote to the rank

Our 5-part series on Forward-Looking Facilities concludes with a look at the informal communal spaces on campus, in-between faculty offices and labs, or student dorms and classrooms. These so-called "Third Spaces" are home to some of the most valuable interactions between students, staff and faculty alike... In Part 5, "Third Spaces," Ken describes the gradual evolution of higher ed campuses from "introverted" retreats to more extroverted "collision spaces," where informal and serendipitous interactions can spark revolutionary ideas and unexpected illumination. These learning commons and "linger spaces" need to be inviting and comfortable, offering reliable wifi and plentiful power to charge mobile devices. (Oh, and caffeine!) To truly foster a creative environment for innovative thinking, they will incorporate plenty of natural light, bright colours, glass walls and variety in seating arrangements.  Already, formal lectures and seminars can be conducted remotely, digital books and journals can be accessed on

Our series on Forward-Looking Facilities continues with more detail on the ways that pedagogical change, and particularly the adoption of active learning, has transformed classroom time and classroom spaces on campuses. In Part 4, "Active Learning," Ken looks at the way thousand-year-old transmission theories of education created the design of modern lecture theatres, while pedagogical research from UBC's Carl Weiman Institute has paved the way for new approaches. New classroom designs, from Oregon State University's "Phil Donahue" theatres-in-the-round to learning studios and SCALE-UP classrooms, have been appearing on PSE campuses for 30 years now, and their importance has only increased post-pandemic.     To see episodes of Ten with Ken when they're first released (a month or more before they appear here), join our FREE virtual community, Eduvation Circles! You'll find the complete catalog of episodes, slide decks, other resources, and conversations in a dedicated Ten with Ken area.

Our series on Forward-Looking Facilities continues with a look at post-pandemic adoption of online and blended learning delivery, and what 600,000 students tell us about their preferences for learning modality. In Part 3, "Online & Blended Learning," Ken looks at the decade-long inevitability of adopting blended delivery approaches, which have demonstrably better learning outcomes for students, and can save institutions millions on classroom facilities and operating costs. Years ago, Napster and Netflix demonstrated that "everything that CAN be digital, WILL be," and now that libraries and lectures have made the leap, PSE institutions need to redefine their value proposition. Much more than merely "broadcasting knowledge," true value in the digital age comes from live interpersonal connections and interactions, personalized and immediate exchanges, mentoring and inspiration. Those are really the core advantages of traditional institutions over all the cheaper MOOCs and industry microcredentials out there,

Our series on Forward-Looking Facilities continues with a closer look at the new work experience of staff and faculty, and how that will reshape work-life balance and the nature of work – on campus and off - in what is going to be a very fluid future. In part 2, "The Fluid Future of Work," Ken looks at the fluidity and ambiguity facing PSE in the years ahead, employee appetites for remote and hybrid work, and the implications for office design and space. He emphasizes that mental wellness is a growing concern for students and staff alike, and that sleep deprivation is an often-overlooked issue. Finally, he shares advice for architects and designers: try not to close off options, keep things flexible, modular, and demountable. To see episodes of Ten with Ken when they're first released (a month or more before they appear here), join our FREE virtual community, Eduvation Circles! You'll find the complete catalog of episodes, slide decks, other resources, and conversations in a dedicated Ten with Ken area. Plus,

Season 7 of Ten with Ken opens with a 5-part series looking at Forward-Looking Facilities, and the ways that campus design and architecture have responded to the lessons learned during the pandemic. In part 1, "The Post-Pandemic Campus," Ken reviews the turbulence and shifting context we've all learned to expect, and warns that the future will be even more fluid, thanks to climate change, extreme weather, zoonotic viruses and more. COVID19 thrust our society, and our institutions, a full decade into the future, forcing us to adopt technologies and remote approaches to work and learning, whether we were ready or not. Ken also showcases this video from Centennial College, "Learn Your New Way," which still gives him goosebumps after 100 viewings.  No matter how you slice it, "the college campus is no longer at the centre of the education universe" -- although more about that in upcoming episodes! To see episodes of Ten with Ken when they’re first released (a month or more before they appear here), join our FREE

Ten with Ken returns from its pandemic hiatus, with a 5-part series on trends in campus architecture, classroom and office design, and so-called "third spaces" for serendipitous interaction.  Although eventually episodes will appear here too, they're already streaming NOW - exclusively on our free virtual community platform, Eduvation Circles. Join free today at http://circles.eduvation.ca 

In pre-pandemic times, Ken Steele sits down on the Carleton University "Friendship Bench" with president and vice-chancellor (and neuropsychologist) Benoit-Antoine Bacon to talk frankly about his own journey to mental health, and his advice for students. Mental health has been a significant concern on higher ed campuses for a decade or more. Anxiety and depression have been rising. In Fall 2019, the National College Health Assessment found 39% of students in moderate or serious psychological distress, 49% experiencing loneliness, and 27% reporting consistently high levels of stress for the preceding year. The COVID19 pandemic has exacerbated those feelings of loneliness, stress and distress. But President Bacon emphasizes that mental health issues are not a new problem, although there’s a growing realization in our society of their prevalence and impact. “It’s really the new generation… that are leading the way. In many ways, we’re following their lead… because the young people are showing courage.” He has be

“Blended” approaches to teaching and learning (sometimes also called “hybrid”) combine in-class discussion and activities with a substantial proportion of online course delivery. Done well, blended courses can combine the best of online and on-campus pedagogy, improve student learning outcomes, provide flexibility for non-traditional students, and even save institutions on classroom space and operating costs. To really maximize flexibility for students, about a dozen institutions are pilot-testing “HyFlex” courses, which allow students to seamlessly shift between attending class in person, joining in synchronously online, or catching the class asynchronously later – and they can change their mind, fluidly, from day to day. HyFlex courses might just be the best way to ensure academic continuity in the face of campus disruptions, whether floods, wildfires, earthquakes, or even… global pandemics. This week, Ken Steele sits down (via Zoom) with Dr Jenni Hayman, Chair of Teaching & Learning at Cambrian Colleg

The fifth annual Ten with Ken Holiday Special continues our review of highlights from more than 500 college and university greeting videos released around the world last December. In part 3, “Festive & Fuzzy,” we turn to the cuddlier side of the season, with a look at campus mascots, puppy dogs, and classic movies.   Mascots appear often in holiday videos, as we saw in parts 1 and 2, including the University of Virginia’s Cavalier, Upper Iowa University’s Pete the Peacock, Wheaton College’s Roary the Lion, James Madison University’s Duke Dog, and Cape Breton University’s Caper.  Mascots played Santa as well, such as JW the Mustang in Western University’s video.  At Atlanta’s Emory University, it was not the official mascot, Swoop the Eagle, but the “spirit” of campus, Dooley the Biology Lab Skeleton, who played Santa. The best-in-class “Mascot as Santa” video, though, came from the University of Alabama: Big Al, the elephant, was rushing around campus dispensing gifts, when he needs to figure out how to c

The “Ten with Ken” Holiday Special continues with part 2: Season’s Eatings!  Every year, baked goods and particularly gingerbread are prominent in higher ed holiday greeting videos. Often, we see students baking together, such as in a best-in-class vid from Wellesley College last year.  More often than not, the bakers are joined by the school mascot, like Azul the Eagle at Florida Gulf Coast University. At Laurentian University, interim president Pierre Zundel made the rounds, spreading holiday cheer and deliciously empty calories around the campus library. At Cape Breton University, the cookies were a family recipe of mascot “the Caper”. At James Madison University, in Harrisburg Virginia, Duke the Dog likes to bake solo – but as a result, the cookies were shaped like dog treats! Decorating gingerbread cookies is an event in and of itself. At William Paterson University, in New Jersey, president Helldobler hosted a cookie decorating party at his home. Stanford University included a life-sized gingerbread hou

This year’s “Ten with Ken” Holiday Special starts with part 1: Midwinter Magic!   In last year’s higher ed holiday videos, campus marketers were clearly anxious about doing a good job, such as at the Bryan School of Business & Economics at the University of North Carolina Greensboro, Upper Iowa University, Chambers College of Business & Economics at West Virginia University, and Newcastle & Stafford College Group. Some campus leaders invite lots of input, such as at the Annenberg School for Communication & Journalism at the University of Southern California. But president Ryan of the University of Virginia took matters into his own hands, in the best-in-class “presidential message” video. As always, hundreds of videos were just animated greeting cards, but some stood out from UBC Okanagan, Otis College of Art & Design in Los Angeles, and the Mellon College of Science at Carnegie Mellon University. The best-in-class “miniature campus” video came from New York’s Barnard College.  We saw tree

So-called “maker spaces” are proliferating in campus libraries, but truly effective ones require much more than a 3D printer and some shiny new toys.  This week, Ken Steele chats with Kerry Harmer, the Maker Studio Specialist at Mount Royal University, about the potential connections between academic makerspaces and undergraduate curriculum and pedagogy. Makerspaces are creative spaces for thinking differently, Kerry explains, “a place for students to make a mess, to be creative, and a safe environment to get things wrong.”   MRU’s Maker Studio is a bright, glass-walled space on the main floor of the Riddell Library & Learning Centre. (If you missed our episode on MRU’s new $110 million library, check it out: https://youtu.be/eSM-wyyxXVs ). The Maker Studio has 3D printers and scanners, laser cutters, 7 kinds of sewing machines, and a full suite of electronics and robotics from Little Bits to ADA Fruit, Raspberry Pi, Arduino and more. (For an inventory of equipment and software see https://library.mtroyal