Real Trends: Real Trending

Today’s REAL Trending features an interview with Fiona Petrie, Executive Vice President & Managing Director of U.S. Operations for RE/MAX Integra who talks about ways to combat Zoom fatigue with just a few small tweaks. It’s not always about dressing up and playing games. Plus, she shares her lessons learned from a recent conversion of an independent into the RE/MAX Integra family that was done completely virtual.

Today’s RealTrending features an interview with Donny Samson, CEO of Samson Properties. The firm has over 4,000 agents in 30 offices, serving home buyers and sellers in Virginia, Maryland, and the District of Columbia. According to RealTrends data, Donny's firm has grown from 7,200 sides in 2018 to 12,300 sides in 2020. That's a growth rate of a whopping 71% in just two years. His firm will undoubtedly be in the top one fourth of the Real Trends 500, launching this month. In this interview, Samson shares why agents join his firm, how he keeps them engaged, the services he offers and, most importantly, the secrets to the firm’s massive organic growth.

In Episode 95, Steve compares and contrasts the 2020 earnings for the publicly held national real estate companies, the impact of mortgage forbearance on single-family, investor-owned homes and analyzes the current inventory issue.

Today’s REAL Trending features an interview with Harma Hartouni, operating partner of Keller Williams Realty Encino-Sherman Oaks, Calif., and team leader of Harma Real Estate. In this interview, Hartouni discusses how his early adversity shaped his real estate career, how he spots opportunities in the market based on data, and what information he’s tracking to guide agents toward success.

Today’s RealTrending features Steve Murray, senior advisor to REAL Trends and HW Media talking about trends in personnel costs among brokerage companies, the potential impact of President Biden's $15,000 tax credit for homebuyers, and growth through mergers and acquisitions versus organic growth. 

Today’s REAL Trending features an interview with Ryan Gorman, President and CEO, Coldwell Banker Real Estate and Booker Pickett, broker/owner of Coldwell Banker Pickett Fences in Land O’Lakes, Florida. In this interview, Gorman discusses the challenges and barriers for minority brokers and a new program aimed at giving them a hand up. Pickett recently signed up for the program. He’ll discuss the challenges he’s faced building his brokerage and his special focus on underserviced communities.  REAL Trending features the brightest minds in real estate. Twice a month, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Victoria Wickham.

In Episode 93, Steve discusses: Mortgage Forbearance Impacts "These mortgages that are in forbearance, obviously simply are either going to get worked out or these homes are going to be put on the market and sold. As I said earlier, the good news for the housing market is any number, even a large number of those homes, those 2.7 million homes, where the mortgages are in forbearance." Work From Home and Impacts on Office Space "If we see tens of millions of office workers no longer going to an office routinely, there will be a similar downward spiral of the use of commercial office buildings of all kinds. Whether it's a 6,000 square foot building or a 600,000 square foot building, there will be tremendous downward pressure on the use of office space if these reports and research trends continue." Brokerage and Agent Segmentation "The market is now segmenting and agents are moving one direction or another and trying different models to find which one fits for them."

Today’s REAL Trending features an interview with Linda O’Koniewski, CEO of Leading Edge Real Estate in Boston. In this interview, O’Koniewski discusses lessons learned after finding out her franchise pulled the plug, and they had to rebrand overnight. Five years later, the company is on solid footing, regaining some of the agents they lost (which wasn’t many!) and introducing new initiatives like the LEAP program, which offers a plug and play system for virtual teams and brokers. REAL Trending features the brightest minds in real estate. Twice a month, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Victoria Wickham.

From REAL Trends, the trusted source for real estate industry trends, this is REAL Trending episode 92, we're analyzing some important trends affecting brokerage companies and their agents. I'm Steve Murray, senior advisor to Real Trends, and today we're discussing the focus for broker leaders in 2021 strength in valuations and beware the Black Swan. What do these trends mean and how can brokerage firms best deal with them?

  It's all about the people for Tami, so it's not surprising that she and her leadership team put together a corporate stimulus package for brokers and agents. Find out more about the stimulus package as well as how Tami effectively connects to brokers and agents via video in this week's podcast.

REAL Trends, the trusted source for real estate industry news. This is REAL Trending Episode 91. We're analyzing important trends affecting brokerage companies and their agents. I'm Steve Murray, senior advisor to REAL Trends. And today we are discussing 2021 the year ahead, complacency and culture, and the new REAL Trends and HW media. What does these trends mean, and how can brokers firms best deal with them?

  Launching a new program, called Poduslo Pivot, allowed Joseph to develop a complete marketing program with an innovative mix of video, email, and more. Find out about his Glimpse video program for listing videos and the marketing opportunities he sees for 2021.

  NAHREP recently released a study called the Hispanic Wealth Report. Gary offers some amazing insight into how the pandemic may impact Latino wealth as well as opportunities for that demographic and a peak into how you can better serve the Hispanic community.

From REAL Trends, the trusted source for real estate industry news, this is REAL Trending, episode 90. We're analyzing the most important trends affecting brokerage companies and their agents. I'm Steve Murray, and today we're discussing what we learned in 2020, the advance of real estate tech, and CoStar's entry into residential real estate. What do these trends mean, and how can brokerage firms best deal with them?

   Collins took his passion for building a more sustainable, regenerative life and combined it with his real estate business. Now, he has agents seeking him out to join his team. Find out how he built his team around a common purpose and get strategies for marketing green homes.  Collins took his passion for building a more sustainable, regenerative life and combined it with his real estate business. Now, he has agents seeking him out to join his team. Find out how he built his team around a common purpose and get strategies for marketing green homes. 

  Tom George, president and managing partner of Constellation Real Estate Group What's the future in tech mergers and acquisitions? Tom offers insight into what the real estate technology industry's future looks like in light of COVID-19. He'll talk about brokerage tech trends, M&A, and more in this edition of the REAL Trending podcast with Tracey Velt.

From REAL Trends, the trusted source for real estate industry news, this is REAL Trending episode 89. We're analyzing the most important trends affecting brokerage companies and their agents. I'm Steve Murray, President of REAL Trends. And today we're discussing our forecast for 2021. The rising presence of discount brokerage and NAR is new discrimination and anti-harassment policy. First, a quick message.

  With access to a deep well of data, Shawn has his finger on the pulse of the real estate market, especially as it pertains to appraisals. Learn about some of the trends in the appraisal industry that may impact real estate professionals.

Rankings No. 376 by volume for small teams As a natural in front of the camera, Shelton has parlayed that trait into  her real estate brand in the form of video marketing. In this podcast, Shelton talks about her HGTV pilot and her video series called The Wilder Ways of Real Estate. She'll offer actionable tips for real estate professionals and broker who want to boost their video marketing.

Greg Sexton, COO, CENTURY 21, Jennette Philips Toderick, CEO, CENTURY 21 Union Realty Co, California & Tracy Hutton, CEO, CENTURY 21 Scheetz Real Estate, Indiana There are multiple ways to grow. For Toderick, it was through a strategic acquisition, while Hutton focuses on recruiting. In this roundtable discussion, we talk about each strategy, lessons learned, and get insights into trends regarding brokerage growth and M&A.