Podcast Neil Wilkins

Category Management: A Comprehensive Tool for Prioritisation, Targeting, Growth, and Big Data Analysis What is Category Management? "Category Management is essentially a strategy that manages product categories as separate business units with an aim to produce better results by focusing on consumer value." (Source: Nielsen, "Fundamentals of Category Management", 2018) Brief history and evolution of Category Management. "The birth of Category Management can be traced back to the 1980s. It was conceived as a response to the shifting focus from brand-centric strategies to an emphasis on categories as strategic business units. This concept further evolved to encompass not just products, but a holistic approach to delivering value based on market trends, shopper behaviour, and data analysis." (Source: Progressive Grocer, "The Evolution of Category Management", 2016) The role of Category Management in Marketing. "Category Management holds a pivotal role in marketing.

Neil Wilkins talks to strategist, author and TEDx speaker, Simon Severino, founder and CEO of Strategy Sprints.Neil and Simon discuss: How to shorten the path to wow; The 3 CEO habits; How to double sales in sprints; Tactics to maximize the ROL, Return on Luck For more details and to connect with Simon, visit http://strategysprints.com and for more content like this, visit http://neilwilkins.online

Neil Wilkins and Nigel Clark, hosts of Cambridge Marketing College's "Understanding and Communicating Climate Change and Sustainability" virtual day course, discuss carbon literacy for marketers. Neil and Nigel share their understanding of the challenges, issues and opportunities marketers perceive as they take steps towards marketing sustainability. They also discuss the relevance and importance of marketers having carbon literacy training and certification. This is all part of this exciting and essential skills course, through one of the world's leading marketing colleges. Course dates include 12 July 2023, 21 September 2023, 11 October 2023 and numbers are limited to ensure intimate discussions on these topics are possible. For full details and to enrol on the course, visit Cambridge Marketing College at http://marketingcollege.com/events

Neil Wilkins talks to Bryan Charter about SuSy, a brand new app that allows homeowners to investigate how they can make their home more sustainable. This innovative new service puts homeowners in touch with qualified tradespeople and even the funding available to realise savings and control in their journey to a more sustainable carbon footprint in their home. To try SuSy for yourself, visit your App Store or http://susy.house for more details. For more interviews like this, visit http://mindfulcollective.net and http://neilwilkins.online

Do you get confused about these terms and sometimes use them interchangeably? Well here's the breakdown, definitions and step-by-step guide to getting most value for your business from metrics, analysis, insights and evaluation... or as Neil Wilkins describes it, mining for marketing gold. For more webinars like this visit http://marketingcollege.com/events and for more content like this visit http://neilwilkins.online

We live in times of chaos, change and uncertainty. For many of us this results in feelings of stress, which can affect our physical, mental and emotional wellbeing. In this webinar, Neil Wilkins delves into the concept of stress: What is is; how it can manifest; the impacts it may have; and importantly, what you can do to manage it. Stress at work and in our personal lives can have a fundamental impact on our health, performance and behaviours, so it’s vital to maintain a positive, balanced and healthy lifestyle. Let's understand how to manage stress. For more content like this, visit Neil Wilkins Online http://neilwilkins.online This webinar is part of Cambridge Marketing College's fortnightly series http://marketingcollege.com/events

Neil Wilkins talks about the history and future of marketing, based on his model that uses Kondratiev's Cycles to showcase how marketing has arrived where it is today. Neil argues that many of the models and approaches we are currently using are already outdated and that a focus on marketing sustainability and wellbeing, rather than simply encouraging commercial consumption, are the way forward. Neil invites challenge, comments and collaborative working. Contact him on socials @neilwilkinsx For more content like this, visit Neil Wilkins Online http://neilwilkins.online

Neil Wilkins in conversation with Dan Proctor about the Green Loan Scheme and Future Leap Finance, helping sustainable businesses finance their eco initiatives. For more details about Future Leap Finance, visit https://futureleap.co.uk/finance/ and for membership enquiries and benefits, visit https://futureleap.co.uk/network/ For more content like this, visit Neil Wilkins Online http://neilwilkins.online and The Mindful Collective http://mindfulcollective.net

Webinar - Understanding Customer Relationship Management (CRM) “Did you know your employees switch apps and interfaces more than 1,100 times a day? That’s hours of clicking between programs, dividing their attention, and copying and pasting information that might get compromised along the way.” Zendesk.co.uk “Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.” salesforce.com Key components of CRM systems: 1. Workflow Automation - rules that trigger actions based on specific inputs
 2. 3rd Party Integration - linking with Sage, Dropbox, Outlook etc.
 3. Customer Service - integration of all customer contact from marketing to sales 
4. Employee Tracking - cross-referencing and reporting of staff inputs and performance
 5. Marketing Integration -

Neil Wilkins discusses the differences between types of influencers: Nano vs. Micro vs. Macro vs. Mega and the 6 roles that influencers commonly take on in marketing: Brand Ambassadors: Influencers serve as brand ambassadors, endorsing products or services and sharing their experiences with their followers. They help in raising brand awareness, building brand identity, and generating a positive brand image. Content Creators: Influencers are skilled at creating engaging content, whether it's through blogs, videos, or social media posts. By collaborating with brands, they produce authentic and creative content that appeals to their audience, showcasing the brand in a positive light. Opinion Leaders: Influencers often have expertise or credibility in their niche, which makes them opinion leaders. They can sway consumer opinions and help build trust in a brand, making them valuable assets for businesses seeking to establish a positive reputation. Social Media Strategists: With their deep understanding of soci

Neil Wilkins talks to Creative Briefs guru Howard Ibach about the essential nature of writing compelling and accurate creative briefs. Despite being an integral part of effective marketing, communications and sales, creative briefs are often one of the most overlooked and undervalued stages in the comms process. Howard uncovers the reasons behind this and explains what we can all do to start benefitting fully from clear, concise and inspiring creative briefs. For more details about Howard Ibach's work, courses and books, visit https://creativebriefworkshops.com/meet-howard/ Howard is also co-host of The Brief Bros. podcast For more interviews like this, visit http://neilwilkins.online

Webinar Working Across Multi-Discipline Teams“Talent wins games, but teamwork and intelligence win championships.” Michael Jordan “A cross-functional team, also known as a multidisciplinary team or interdisciplinary team, is a group of people with different functional expertise working toward a common goal. It may include people from finance, marketing, operations, and human resources departments.” Wikipedia “… could include a doctor, a social worker, a physiotherapist, and/or staff from local authority, housing and voluntary organisations. These professionals can work together to deliver person centred and coordinated care and sup-port for the person with care needs.” Social Care Institute for Excellence “Working with a multidisciplinary team allows you to treat the entire patient and provide comprehensive care. With each physician focused on a different aspect of the patient's health, providers are more likely to identify areas of need, and subsequently manage those needs in an effective way.” gethealth

Neil Wilkins presents this AI Content and Image Briefing for Marketers? The hot topic of AI in marketing, the ups and the downs and what to watch out for, as there are some potential pitfalls if you aren't careful, as well as huge upsides if you get creative. For more content like this visit Neil Wilkins Online http://neilwilkins.online

Neil Wilkins talks to Beth Gallichan, Head of Development at Bristol Zoo about the exciting vision the Zoo has for the future. Beyond being a visitor attraction, Bristol Zoo embraces a conservation-centric, purpose-driven ethos that drives everything it does and the partnerships and projects it delivers. In this interesting insight into the workings of how a zoo should be, we learn about how businesses can utilise the connections and resources of the likes of Bristol Zoo to help them deliver their ESG strategy. For more details, visit https://bristolzoo.org.uk For more content like this, visit http://neilwilkins.online Contact Beth Gallichan, https://www.linkedin.com/in/bethany-gallichan-ciof-dip-a3392b82/

By including these tools in your toolkit, you'll be well-equipped to create effective mood boards, storyboards, and creative briefs for your marketing campaigns. Remember that the specific tools you choose may depend on your personal preferences, team dynamics, and project requirements. Experiment with different tools to find the ones that work best for you and your team. More content like this at Neil Wilkins Online http://neilwilkins.online Part of the webinar series at Cambridge Marketing College http://marketingcollege.com/events

Neil Wilkins in conversation with Rob Moore, Disruptive Entrepreneur and rebel with a cause. In this conversation, Rob shares his views about entrepreneurship, whether it's innate or can be learned, the balance between disruption and emulation (but not imitation) and the importance of multiple and diverse income streams. Rob believes that “If you work hard for something that you don’t care about that's stress. If you work hard for something you love that's passion.” and we learn how best to harness the passion by surrounding yourself with experts who can cover your weaknesses and the fact an entrepreneur needs to accept the downs as well as the ups in the journey. For more details about Rob Moore and his services, podcast, books and speaking, visit Rob Moore .com http://robmoore.com More content like this at Neil Wilkins .online http://neilwilkins.online

Neil Wilkins talks to Aaron Gadowski and Mahdi Haeri about all things podcast: Why they are important, how the industry is evolving, features audiences and podcasters would like in future platforms, biggest challenges for podcasters and how to overcome them. If you are a business owner, marketer or entrepreneur and would like to create a podcast, listen to this episode for tips, challenges and insights. For more content like this, visit Neil Wilkins Online http://neilwilkins.online Aaron and Mahdi are the creators of Podcovery http://podcovery.com

... also including some top tips for where to begin your Metaverse Marketing journey. Neil recommends focusing strategically on one or two of the following list: events, story-telling, product development, showcasing, collaboration, loyalty, sales, thought leadership, brand leadership, education. In the workshop series, starting Wednesday 5th April 6pm UK time, Neil will guide you through your first steps into marketing in the metaverse http://bit.ly/metaversemarketingseries

What Next After An Apprenticeship Planning your next career step as you approach the successful conclusion of an apprenticeship is both exciting and daunting. From further qualifications to perhaps pivoting your career direction, having an apprenticeship qualification can open up all sorts of opportunities. The key is careful self-reflection, leveraging your portfolio and creating a clear career plan for the coming years. This webinar will guide you through your options and help set you on the right path to leverage this possibly once-in-a-career opportunity. When an apprentice completes their apprenticeship, they have several options to consider for their next or same role. These options may vary depending on the specific field or industry in which the apprentice has trained. Here's a general list of possibilities: Permanent Employment: Secure a full-time position with the same company, continuing in the same role they had during their apprenticeship. Promotions: Pursue a higher-level role or a more s

From war, recession and turbulence to the opportunities of metaverse and marketing sustainability, this pilot of a series of conversations between Neil Wilkins and Charles Nixon is 'Marketing for the Curious'. Direct message Neil if there are any topics you feel should be included in the series. For more content like this and to contact Neil, visit Neil Wilkins Online http://neilwilkins.online