Inner Sircle

CONTENT 1- More, real assets made by fans and/or micro-influencers. 2- Less is more and aim for 2 PFC/DTP (1 of each or 2 of either) posts per week 3- Awareness is the play and not sales or even engagement metrics. 4- Show off the label more. 5- Highlight retailers more. ENGAGEMENT 1- Tag retailers in most, if not all PFC Instagram posts. 2- Send fans and influencers into stores to post and then engage heavily. 3- Curate feeds of retailers and be active in their comments. 4- Remain highly active (and for a longer period of time) in comments on influencer and brand collaboration posts. 5- Use more surprise + delights (coupons, discount on the website) to bring someone down the funnel more INFLUENCE 1- Organic influencers/advocates make a world of sense and they can be harvested nicely through direct DM outreach and Facebook Group development. 2-Going small with micro-influencers toes the line between organic and paid and finding those right partners who are authentic and jazzed up about working with the brand