Marketing Without The Marketing

Once a podcast reaches a certain level, it's time to at least consider getting sponsorships. Let's look at the positives and negatives in monetizing a podcast and how it applies to this show in particular. The post Podcast Sponsorships: Your Opinion appeared first on Control Mouse Media.

I often produce little mini-series within this podcast. This structured way of writing is how I prefer to work, because it keeps me on track. It's good for my audience too and I have the data to back that up. So, would this method work for you? Let's take a look. The post How a Mini-Series Can Help Your Content Strategy appeared first on Control Mouse Media.

In today's world, the selling process really is about teaching. Here's my method to streamline the process of creating a online course that you can use for customer acquisition, customer on-boarding, or just to "productize" your knowledge and create a new revenue stream. The post Repurposing Content to Create an Online Course appeared first on Control Mouse Media.

If you're not repurposing blog content for your social posts, you are missing a huge opportunity to save time and effort. In this week's episode, I cover how to reuse the meta description, the post excerpt, and the post content itself so you can streamline your social media activities. The post Repurposing Content: The Downstream Method appeared first on Control Mouse Media.

Have you ever thought about writing a book, but can't find the time? In this week's episode, I lay out my entire blog-to-book process from planning to execution. It allows you to achieve two goals at the same time: Completing a large project and building an audience while you do it. The post Repurposing Content: The Upstream Method appeared first on Control Mouse Media.

Marketing is getting highly personalized. Each channel is its own community, which means that one "message" won't cut it anymore. Let's look at the ways this affects how you repurpose content across different channels, in different contexts. The post Repurposing Content Across Different Contexts appeared first on Control Mouse Media.

Are you repurposing blog posts into email newsletters? This and other strategies for making more than one use out of your content can make you much more efficient. Here's how to do it safely and effectively. The post Repurposing Content Across Different Formats appeared first on Control Mouse Media.

Are you making multiple uses of blog posts, press releases, and emails to customers? With a little planning up front, content strategy helps you think a few steps ahead and save yourself valuable time while building a set of content as a business asset. The post Repurposing Content Is a Part of Any Content Strategy appeared first on Control Mouse Media.

In building your business, are you always feeling behind? Like you can never live up to the countless stories of success? Maybe it's time to stop setting impossible standards. Here's one small change in perspective that can shorten your goal horizon. The post Picking Better Models for Your Business appeared first on Control Mouse Media.

Time for a gut check. You're producing content, you're sharing on social. But stop and ask yourself as objectively as you can: Is your content good enough that YOU would share it (if it wasn't your own)? Let's look at why and how people share, so that it can inform your content strategy. The post How to Make Your Content More Shareable appeared first on Control Mouse Media.

Have you been reposting your blog content on Medium? It's a great way to extend your reach, and with Medium's new "Import a Story" feature, it's incredibly easy and 100% safe for SEO. In this week's episode, I give a quick overview of how to incorporate this into your content strategy. The post How to Syndicate Content Safely on Medium appeared first on Control Mouse Media.

Duplicate content is bad for SEO or is it? Content syndication, done properly, is not only safe but encouraged. There are 4 methods for syndicating content, two of which I endorse for a clean and effective content strategy. The post Content Syndication: Safe SEO Practices for Your Blog appeared first on Control Mouse Media.

Do you like to be sold to? I don't. "Push marketing" can only generate awareness. While awareness is important, it's only Step 1. Trust comes when you try to teach your customers instead bring some value to them instead of just pushing product on them. The post The Four Principles of Teaching Your Customers appeared first on Control Mouse Media.

When you educate your customers, you can lead them to a better, more informed purchasing decision. One that they feel good about and one that sticks. That means that you are an educator. In running your content strategy, can you think like a teacher? The post Producing Content to Educate Your Customers appeared first on Control Mouse Media.

In the Web's pay-per-click model, you get what you pay for. A race to the bottom. The result has been fake news, click bait, and creepy ad bots. I've had enough, and it appears that Ev Williams has, too. Will he have the courage to make Medium (and Twitter, for that matter) better than just "an extension of a broken system"? The post A New Direction for Medium: Can Ev Williams Save the Web? appeared first on Control Mouse Media.

Social media for business is more than just Facebook, LinkedIn, and Twitter. In the season finale of "Marketing Without the Marketing, I give a top-level blueprint of a cohesive social media strategy that maximizes impact and efficiency. The post The Social Media Strategy Series: Wrap-Up appeared first on Control Mouse Media.

Data-driven marketing is becoming a must-have, even for small businesses. Here's a brief case study of the Starbucks Star Rewards Program and how to apply the lessons to your own business. The post Know Your Customer: Using Data-Driven Marketing appeared first on Control Mouse Media.

The principles of event marketing can be applied to small businesses of all types. In my interview with event producer Louie La Vella, we look at some counterintuitive strategies involving live video (including Facebook Live), affiliate marketing, and influencer marketing. The post Challenging Conventional Wisdom in Content Marketing: Interview with Louie La Vella appeared first on Control Mouse Media.

Here s a brief preview of what s to come in future episodes, including two new series that get into the more advanced aspects of content strategy. The post On the Horizon: A Preview appeared first on Control Mouse Media.

While LinkedIn Pulse is a low-commitment way to get started with blogging for business, you really need a strategy to get the most out of it. Here are two distinct game plans for you to consider: Which one is worth the time investment? The post LinkedIn Pulse for Business: Baseline Strategies for Personal Branding appeared first on Control Mouse Media.