Influencer Entrepreneurs With Jenny Melrose

Performance goals are the key to creating the path that you are looking for in order to hit your goals.  Performance goals create the behavior or the path that you need to hit your goals, while outcome goals are the goal that you are trying to get to.  You need to know your performance goals in order to get to the outcome goals that you set for yourself.If you have been around here lately, you know we have been in a series on goal setting. First, we covered vision boards; how to make them and why they are so important. Secondly, we talked about the “why”, the motivation behind your goals. Then last time, I gave you 3 guiding principles for how to set quarterly goals from your larger goals.I hear from many people that they can see their big, overarching goals, but they can’t see the path in front of them that will take them there. That big goal is your outcome goal. The steps that get you to that outcome goal are your performance goals. That’s what we’re talking about today.Links:jennymelrose.com/performance-g

Let me ask you a question. Have you ever looked at a new year ahead of you and said something like - “YES!! This is my year!! I am going to make this the year that I reach all my goals and do amazing things.”I’ll bet almost every one of us has said something similar, if not those exact words. That’s fantastic! I love to see women set big, crazy, audacious goals. The problem comes when we look at those goals and feel overwhelmed with how in the world to accomplish them. If you have set some huge goals for 2018, but aren’t sure exactly how to start making progress toward them, that’s what I am going to be talking about today.I firmly believe that the only reason I was able to leave my teaching career and ultimately bring my husband home from his nightmare career in retail was that I not only set quarterly goals, but I wrote them down and I shared them with others.In today’s episode, I am sharing three principles you need to know in order to break your huge goals for the year down into quarterly goals so that yo

Your reason for starting your blog is important to your audience as well as brands that you want to partner with.  It matters why you create your content and it's important factor in continuing to move forward.  If you want to hit your blogging goals, you need to pay attention to your why for your content.If you missed last week’s episode, promise me that you will go back and listen to it. We talked all about creating a vision board to guide you in creating a plan for long-term success.Before we get started, I want you to go over to my website and grab a download I made for you that will help you tremendously with what we are going to be talking about today. Just click here and download your free worksheet.This worksheet dives deep into the power of purpose. Why does that matter? It is everything! Not only does knowing your purpose help you set goals for your business, but it allows you to niche down to your ideal audience. If you don’t know what problem you are solving for your audience, you can’t devel

One of the things I am passionate about is helping you get things in place so that when a new year rolls around, you can hit the ground running. No hanging back, trying to figure out what you need to do when it’s already halfway through January. Today I am starting a series on goal setting by talking about setting up a vision board.Are you a goal setter? Do you enjoy writing down your goals or are you more of a digital kind of planner? Or maybe you’ve never set goals before but this is your year to get your business leveled up and you are ready to go with some goals! Whatever the case is, I am going to spend the next couple of episodes talking about how to create goals for the new year and today we're starting with your vision board.Links:jennymelrose.com/vision-boardClick to view: show page on Awesound

Ready to have the best 2018 in your business yet?! We're diving into How to Plan to Hit your Business Goals so you are more organized and profitable.I am excited to welcome back the guest that I had on the podcast way back in episode 6. Nicole Culver and I are chatting all things goals today, as we look ahead to 2018. We aren’t just talking the numbers, but diving into performance goals so that you will be set up for success in the new year!One reason we are talking about this now is that this is a busy time of year. As the holidays approach, women are busier than ever with their families and holiday prep. Making plans and setting goals for your business can take a back seat if you aren’t super intentional about it. If January comes and you haven’t set any goals or made any plans, you are already behind. That’s no way to go into a brand new year!Click to view: show page on Awesound

Wondering how to use those live broadcasts more than just once?We're diving into 6 ways to repurpose live broadcasts that will give you more content across your social media outlets.  Plus, it'll give you time back because you won't need to create so much new content.Today, I am concluding a 6-week series on live broadcasts. If you are new around here, be sure you go back and listen to all of those episodes, especially if you are interested in how live broadcasts can help you grow your business.While increasing your reach on Facebook is a good thing, your live broadcasts need to be about more than that. That’s why I am going into detail today on 6 ways you can repurpose your live content.Links:jennymelrose.com/repurpose-live-broadcastsClick to view: show page on Awesound

Links:jennymelrose.com/make-your-live-broadcasts-go-viralClick to view: show page on Awesound

Jumping into live broadcasts?Don't do it, just to do it!Be sure you are building your list with them so that you're creating a loyal audience.Over the past few weeks I have given you a ton of information about how to do your live broadcasts; from how to structure them, to some amazing ideas for content, to overcoming the fears associated with going live. But even with all these great ideas, there is one thing I keep saying…If your live broadcasts don’t have a purpose, if it isn’t leading back to something, there is no reason to do it. Your live broadcasts should have a purpose behind them! Never do a Facebook live just to do a Facebook live!Links:jennymelrose.com/build-list-live-broadcastsClick to view: show page on Awesound

Tired of talking to yourself on Facebook Lives?These 7 tactics to increase engagement on Facebook Lives are ones you need to see.You’re doing a live broadcast. You have maybe 1 or 2 viewers, but they are just listening. They aren’t commenting. You don’t even know if they’re even actually paying attention to what you’re saying. You feel like you’re talking to yourself. Ever been there? I have! And it’s no fun.So bookmark this post for later, because you’re going to want to come back to it as you put these tips into practice. Now, let’s get to those tips…Links:jennymelrose.com/tactics-increase-engagement-facebook-livesClick to view: show page on Awesound

Ready to incorporate Facebook Live into your marketing strategy, but struggling with what to do?It doesn't have to be as hard as you think and it's so easy to implement.  You've just got to take the leap and hit that start button!If you’re new to this podcast, you may not know that I’ve been running a series over the past couple of weeks on doing Facebook Lives. Why am I spending so much time talking about live broadcasts?Because I believe that as an influencer, you have to incorporate video into your content.Links:jennymelrose.com/killer-content-ideas-facebook-liveClick to view: show page on Awesound

Tired of working for peanuts on creating sponsored content?  Want to work with the brands that you know, use and love?  Today I'm sharing exactly how to attract your dream sponsors all while getting paid what you're worth.Today we have a bit of a different episode than what I usually do. It’s actually an interview that I did with Angel Clark of Craveable Content and we are talking about attracting your dream sponsors and earning the money you are worth.Starting on Monday, October 30th, I am doing a 5-day series on Facebook Live on how to find the perfect brands to pitch and exactly what to say when you do. Join the training here: jennymelrose.com/pitchperfectliveLinks:jennymelrose.com/attract-dream-sponsorsClick to view: show page on Awesound

Are you looking for ways to get more video into your content?If so, live broadcasts are a great way to do just that all while standing out to more brands because you are authentically sharing your story with your audience.  Brands want that relationship!Back in episode 38, I talked at length about the growth mindset you need for your business. In order to survive in online business, you have to see the glass as half-full as opposed to half-empty, and you have to find ways to approach your business with that growth mindset.Links:jennymelrose.com/fear-live-broadcastsClick to view: show page on Awesound

Are you thinking of dipping your toe into live broadcasting?  Wondering how to structure it?I'm diving into how to structure your live broadcast in order for it to go viral.Viral content.It’s what we all want, right? To have a piece of content we have created to be shared millions of times and drive traffic to our sites. Today, I am going to do a deep dive into how to structure your live broadcast in order to go viral. I am in the middle of a series right now on doing live broadcasts, so if you missed last week’s episode, be sure to go listen to that.Links:jennymelrose.com/live-broadcasts-viralClick to view: show page on Awesound

Feeling as if it's impossible to stand out as an influencer? We're diving into how live broadcasting can you make stand out and get you paid.Yes, you read that right, PAID.  We recently made $500 for an eight minute Facebook Live broadcast over on The Melrose Family Facebook page.  The best part is that it reached more than 5 times the amount that a post with link usually reaches and the engagement was three times the amount that is typically seen.Live broadcasting is a simple and quick way to get video into your content and brands are understanding this and willing to pay for it.Links:jennymelrose.com/live-broadcasting-influencerClick to view: show page on Awesound

Are you feeling stuck?  As if no matter what you do, it's just not good enough and you'll never get your online business to be as large as other bloggers?  In order to truly be successful and overcome the doubts that can often sneak in when you are running an online business, you need to have a growth mindset.As bloggers we are often left to our own devices.  We are navigating the online space by trying out new strategies on social media platforms without knowing if they will pay off.  It's sort of like the Wild Wild West, which can make many of us feel like we're just trying to throw something against the wall and get it to stick.You need to see the glass as half full.  That the new strategy you are trying on Facebook with live broadcasting, will lead you to increased engagement and the opportunity to know your audience better, even if it might not lead to traffic to your site.Links:jennymelrose.com/growth-mindset-bloggerClick to view: show page on Awesound

Are you a blogger or influencer that wants to work with brands, but you're not sure how you're different from every other blogger out there?It can often feel like you are just another blogger, but that's not why you started this.  Is it?  You have a unique perspective that you want to share with the world.Now we just need to figure out how to hone in on your strengths so that we can show the brands that you love exactly why they would want to partner with you.What makes you, YOU?!Links:jennymelrose.com/finding-strength-influencerClick to view: show page on Awesound

Have you been asked what it is that you do and you find yourself struggling with what to say?Or have you answered with "I just blog" and you're met with a look, or even better yet the question, "You make money doing that?"We need to be able to tell others what it is that we do without making light of the fact that we run our own businesses.Today we're diving into how to write a killer elevator pitch because your elevator pitch isn't just meant for brands.  It's also meant for the snarky moms at preschool pickup.Links:jennymelrose.com/killer-elevator-pitchClick to view: show page on Awesound

Have you rolled your eyes recently at someone that asks, "Oh you're free since you just blog, right?"The question you need to be asking yourself is why they're referencing your business that way.  Could you it be the way that you are portraying and manifesting your business?It's time that we all start treating our online business like a business.  It has to start with us!Becky Mollenkamp of BeckyMollenkamp.com and I are diving into the how to treat your online business like a business so that you can stop rolling your eyes so often.In order to have the conversation about how to treat your business, we first need to define what qualifies as you having a business. There is controversy out on social media about when you can call your business an actual business rather than just a hobby.  In our opinion, you are a business once you receive money for your products or services.  With that in mind there are specific ways you can make sure that you are treating your business like a business.H

Influencer marketing is an opportunity for bloggers to make a full time income from the audience that they have established. Are you wondering if you're large enough to make a full time income?Today we're going to talk about what exactly an influencer is and what are some of the ways that you can monetize it.I also want to talk about the whole idea of brands reaching out and asking you to use your influence to promote their products and whether they are asking for a compensated post or if they're asking for in exchange for product or even sometimes they ask for free.We're going to really talk about and dive into the details that surround this.As a special thank you I have put together a renegotiation package for you that includes the swipe copy of the email that I use when a brand reaches out to me and it sounds like they are asking me to work in exchange for product or to work for free and that's not something I do at this point in my career.So because of that I have an email that I

We all have so many life experiences that it can be difficult to stay in our own lanes when creating our content.  I am definitely guilty of this, which is why we're diving into how to stay in your lane when creating your content.Stephanie O'Dea of A Year of Slow Cooking knew from the very beginning what her lane was with her online business and she is sharing how her audience taught her what content they wanted from her and what they didn't want.Plus, she's sharing her 5 Stages of Monetization with all of you.  Get it HERE!Topics Discussed:Introduction of Stephanie O'Dea of A Year of Slowing Cooking and StephanieODea.comToughest part about being an online entrepreneurImposter syndrome and how to just be authenticReality of book publishing traditionally verse self-publishingUnderstanding what your audience wants from youImportance of giving your audience a chance to get to know youWhy your audience is willing to pay for your productsHow to connect your interests in your monetization b