Influencer Entrepreneurs With Jenny Melrose

Today we are talking about how to make money on Instagram. My goal in this episode is first to make sure that, without any doubt, you are viewing yourself as a real business. Until you do that, you will not be able to focus on monetizing. You need to take the time to listen to the episodes that are linked in this post and make sure to download any guides that are referenced in those episodes. Whether you are focused on increasing Instagram engagement or growing your email list, you need those guides! Send me a DM and we can continue the conversation on exactly what you need to do. I want to dive into this with you and help you figure out what you can do to make money on Instagram. Read more HEREGrab the Instagram Engagement Guide

The topic of how you can pivot your business is more relevant today than ever before after the year we all had in 2020.Over the last year, we have seen just how necessary it is to be able to make adjustments when our lives and businesses change.When we talk about pivoting your business model, we are talking about expanding. You are looking at a new and different audience. It is a way to open your business to a new and awesome opportunity. This can feel overwhelming, but it is a way to grow and open a door that you might not have walked through otherwise. Read more HERE

Have you ever thought about emotional intelligence and how it applies to your business? Or maybe you’ve never even heard of emotional intelligence before this episode. Either way, today you will walk away with a stronger knowledge of what emotional intelligence for business.  You will also learn helpful tools for when you are dealing with overwhelm and experiencing setbacks. This will help you be a better business owner and an overall better version of yourself.Sheetal Sujan is a wife, a mother of two, and the owner of two companies. For ten years, Sheetal has been focused on training, coaching, and consulting. She creates tailor-made training programs for both the public and private sectors, including the government. She teaches on customer service, productivity, emotional intelligence, and more. Sheetal is a Meyers-Briggs Type Indicator Practitioner, as well as an Emotional Intelligence Practitioner. Her goal in everything she does is to help people find the best version of themselves. Read more HERE.

Do you need help knowing how to stand out on social media? In such a saturated market it can feel almost impossible to stand out or be unique. You might feel like it’s a waste of time, a losing battle. It’s not! We are going to dive into the best ways to stand out on social media and give you the top three components of making sure your content is hot and ready for your person.Julie Ciardi is going to walk us through what social media platforms to use, how to be proactive on your platforms, and share about her book: The Standout Breakout Formula.Grab my Instagram Engagement Guide Read more HERE.

In this episode, we are diving into a very important topic: how to stop sabotaging yourself. This is something that can happen in your business and affect the success you see; it can also be happening in your personal life. We all know that what happens in our personal life can affect our businesses, especially as wives and mothers. In 2020, we saw what can happen when our personal lives are massively affected and how that can mess up our focus when it comes to our business. We’re going to get rid of that defeatist attitude and stop self-sabotaging. Grab my revenue planning guide which will help you set your goals. This is one of the most important things you can do when it comes to getting away from self-sabotage. Read more HERE

Have you jumped on the Instagram Reels train yet? If you haven’t, you need to. It is the newest and best way to create content that will build your brand and we're breaking down how to use Instagram reels to build your brand. I don’t know about you, but Reels have felt intimidating to me as an introvert. But I know that they are one of the best ways to reach my audience with video content that mirrors the other content that I am creating. In today’s episode, we talk about the best tips for creating Reels, the common mistakes people make, and how to stay authentic to your brand while having fun. My guest, Britney Crosson is the owner of Fun Love Media. She started out doing freelance work before launching her own business, focusing on content creation and social media management. Read more HERE.Get the Instagram Engagement Guide!

Today we are talking about some of the weirdest growth strategies companies can use in order to grow. This is a sponsored podcast episode with Penji.Penji, an on-demand graphic design service, is a company that has utilized some growth strategies that you may not have thought to try when it comes to your business. In this episode of the podcast, Johnathan Grzybowski, one of the co-founders of Penji, talks about the ups and downs of entrepreneurship, as well as how to take ownership of your company and make sure you are leading well. He also shares some of the company’s philosophies that keep them focused on what matters. Read more HERE

If you have been thinking about how to write a media pitch in 2021, then this episode is just what you need. Arden McLaughlin is here to talk all about how to write a media pitch to your local news and how to make sure you get the attention your story deserves. Arden is the owner and founder of Definita, a publicity firm focused on helping you define yourself and your business in a cluttered marketplace. Arden does this in two ways: the first is by working one-on-one with customers who want Arden to provide them with press opportunities, and secondly, by teaching business owners how to get their press on their own. Read more HERE.

Serena Dodd is on the podcast with me today to talk about how to manage a business mindset. This is such an important topic for all business owners. erena and I talk about knowing yourself, setting goals, using your GPS, and how important it is to celebrate your wins. Serena is a certified Life Coach and runs her own life coaching business. Her main goal is to help life coaches make their first $50k in their business. She focuses on is mindset, accountability, and helping others get out of their procrastination zones. She works one-on-one with her clients for 5 months to really get them moving forward as they work to grow their business towards $50k and beyond. Read more HERE

Today we are talking all about one of the most important pieces in building your business: growing an email list. Before we dive in, make sure you download the guide that goes right along with everything we will talk about in this episode. The reason that we need to talk about growing your email list is that we have seen a dip in ad revenue recently. I know that many bloggers and influencers rely on their ad revenue as a part of their income each month. When a dip occurs unexpectedly, because of something like a global pandemic, it affects our income. This is why diversification is so important. If you have products or services that you are making available, the dip in your income will not affect you as much. Read more HERE.

Are you wanting to really narrow down your marketing on Instagram to a local audience? In today’s episode, we are talking about hyper local marketing on Instagram with Carmen Kaethler of Macaroni Kid. Carmen focuses on marketing to her local audience in Winnipeg, Canada, and 80% of her Instagram followers live in her city. We will talk about the best ways to engage your community, what hashtags to use, and utilizing Instagram Reels to really nail down your community and get them through your door. Get your Instagram Engagement Guide HERE.Read more HERE.

We all know that Instagram is one of the best places to grow a community and build a brand or business but it can be confusing to know how to leverage all of the Instagram features to grow your community. Today Lucas O’Keefe is going to share his tips and tricks for using Instagram features to grow a community and the 3 different points of view he has when it comes to the different features. Read more HEREGrab your Instagram Engagement Guide HERE

In today’s episode, Renee Cohen is going to be talking about the 3 top money myths that she sees female entrepreneurs deal with, how to overcome them, and the best ways to move forward to become the visionary of your own life.Renee is a financial planner and does a great job of laying out where your money should be going, and how to know when it is time to cut expenses. She also is offering a freebie that you don’t want to miss! Read more HERE

This week on the podcast, we are diving into how to overcome overwhelm. Overwhelm is something that so many of us are battling as we come out of 2020 and into 2021, not only as business owners but as mothers and wives. We are all taking on more than we ever have had to take on in the past.We want to make sure we cover all the different aspects of overcoming that feeling of being completely overwhelmed. I have a resource to help you with this: the “Mastering Overwhelm Blueprint.” This blueprint walks you through 5 steps to get your time back. It will help you get your time back and give you more clarity on what you should be focusing your time and energy on. Read more HERE.

As an online business owner, defining your brand identity is one of the most important factors in growing your audience and your business. Many of us have thought about our branding but we haven’t gone deep enough in defining exactly what our brand identity is. Today’s guest on the podcast is here to help us do just that. Lisa Noble is the founder and owner of Vivid Visual Solutions, and she and her team help busy female entrepreneurs leave the stress behind when it comes to branding and marketing. They do this by assisting with website creation, brand design, and social media management. Read more HERE.Grab your Instagram Engagement Guide HERE!

Today we are talking about marketing automation and how to make it simple by using quizzes. People hear about automation and automatically think that it’s going to be too hard for them. It sounds complex and confusing but is necessary for most of us in order to run an effective business. If we don’t automate, we will eventually become burnt out from having to do everything all the time. Automation allows you to work less, while not losing any profit. Tai Goodwin is the CEO of the Momentum Agency, a lead-generation agency. She works specifically to help her clients get more leads. They turn email lists into multiple five-figure paydays. They do this through quiz funnels, marketing automation, email marketing, and content creation. Read more HERE!

Social media is no longer merely a way to keep up with your friends; social media is a platform for business. And today, we are going to dive into some authentic selling strategies for social media that will help you to close more sales in your business. It can be so difficult, especially on social media, to not come across as annoying or overwhelming when we are trying to make a sale. So I’ve got Nikki Rausch here to share the 5 steps in her Selling Staircase, how to keep a sales conversation going with your audience, and the best ways to use social media to create that relationship and rapport that is necessary to close sales.Learn more HEREGrab my Instagram Engagement Guide!

Do you ever wonder how to build confidence in yourself? Do you find yourself not going after things because you don’t think you are capable? In today’s episode, we talk about how being uncomfortable is the best way to build confidence. Tiberia Morris shares how she uses positive self-talk daily, and how important it is to have a support system. Tiberia is a Georgia native, and the founder and CEO of EmergHER. She is a speaker, life coach, and a self-published author. Read more HERE.Grab your REVENUE PLANNING GUIDE!

Today we are talking about revenue planning and I can already see some of you beginning to check out, but I want you to stick with me. If you are looking at your business and trying to get an idea of the revenue that could be coming in, you may feel like it is a super tedious task. It may even feel like something that is too hard for you to do. I am going to break it down as simply as I can for you. You’re going to want to grab the Revenue Planning Worksheet I’ve created. It will help walk you through everything we talk about in today’s episode as we look toward the revenue that will come in for you in 2021. Read More HERE!

Self-care has been a buzzword over the last few years, especially when it comes to women. We have all seen the posts on Instagram, telling us to take a bubble bath, get a massage, or get our nails done. But is that really what self-care looks like? Today Megan Porta is on the podcast to talk about the foundation of self-care, which is boundaries. She’ll share how 2020 was her happiest year, even with the turmoil in our country, because of her decision to focus on making changes and setting boundaries. If you are struggling with time management, feeling constantly stressed or overwhelmed, or are just tired, this episode will help you refocus on what’s most important. Read more HERE