Influencer Entrepreneurs With Jenny Melrose

Trading time for money has a hard ceiling. We sit down with Kate Walker—therapist, founder of Kate Walker Training, and the mind behind a top-tier 40-hour supervisor course—to unpack how a deeply niche offer, smart email funnels, and member-driven upsells turned specialized expertise into a seven-figure business. The shift didn’t happen overnight: it started with state rule changes that opened the door to hybrid learning, followed by a bold move to a fully online program released right before COVID pushed demand into the stratosphere.Kate walks us through the decisions that mattered: focusing on a small set of durable search terms instead of chasing broad SEO, using AI to identify cornerstone content and internal links, and building trust quickly through live webinars, a podcast, and YouTube. We talk about the system behind list growth—a single memorable bonus link, rotating freebies inside Podia, tagging and funnels that meet prospects where they are—so every new listener or reader can take the next step wit