Influencer Entrepreneurs With Jenny Melrose

If algorithms don’t pay your bills, why let them drive your business? We’re opening a new chapter: Practice to Profit. After a decade of helping creators and service providers grow, we saw the real win wasn’t bigger audiences—it was building revenue models that scale without burning you out. This conversation breaks down what’s changing, what’s not, and how a clearer focus will help you turn what you already do into offers that compound your impact and your income.We walk through why the influencer era had its season and why many experts now crave stability, intention, and freedom from the 1:1 grind. You’ll hear how to rethink “practice” as the sum of your skills, systems, and results—the foundation for courses, group programs, memberships, and productized services that deliver outcomes at scale. We share the filters we use to validate offer ideas, design simple funnels that convert, and protect delivery quality without adding endless hours to your week. Ethics matter here: no hype, no inflated promises—just