Productized

Diogo Teles is the Product Lead at Faber Ventures and has been heavily involved in the creation and development of a number of Faber’s portfolio companies. He has been building mobile apps since 2007 and brings a holistic view of product methodology, both from an industry and consumer perspective, twinned with a deep technical knowledge to the products he works on. Join #productized18 and learn about the latest trends.

In this insightful talk, João Carreiro, co-founder of Nozomi, a portuguese security hardware startup, shared his thoughts about the 10 challenges of creating a hardware product. Join #productized18 and learn about the latest trends.

Half an hour discussion panel with five experts from each field in Product Thinking, Experience, Design and Management. The panel will be lead Ricardo Mesquita (CEO, the Lab Miami), and the panel will consist of Michael Margolis (CEO, Get Storied), Sandra Fisher-Martins (CEO, Claro), Teresa Torres (Author, Product Talk), Orit Zetouni (Partner, Red Interactive) and Bruce Nussbaum (Mentor, NEW INC). They will discuss the theme of productization, share some of their insights and experiences throughout their careers, and tell us how companies can build a successful product design culture. Join #productized18 and learn about the latest trends.

On “Insights: 25 years Productizing” Kai summarised what he has learnt in over two decades of working. The breakdown of the keynote followed the pattern of six lessons from 6 stories. He emphasized the importance of working together and being a collective, combining talents to make a more cohesive and stronger unit. Join #productized18 and learn about the latest trends.

Pierre's keynote at Productized Conference 2016 was on “Different ways to manage global design teams. At the core of Pierre’s talk was the belief that it is the team that matters! The audience heard about the four “musts” that Pierre uses when he works with teams, they are: Promote the team Empower the team Represent the team Protect the team Join #productized18 and learn about the latest trends.

Based on the 200 page book "Building Insanely Great Products: Some Products Fail, Many Succeed…This is their Story" , this presentation will cover the Six Keys of Product Success: Strategy, Process, Information, Customers, Employees, and Systems. Join #productized18 and learn about the latest trends.

In this talk, Jamin Hegeman talks about how service design looks like, and the future of service design. Service design is no longer new or unknown. The practice is maturing as service design firms gain experience and organizations start to bring service design in house. Journey maps are all the rage, and everyone is talking about designing for the end to end customer experience. So what does it take to be a great service designer? What need do service designers address? What is the craft of service design? Join #productized18 and learn about the latest trends.

People don’t buy your product, they buy the story attached to it. So where exactly do you start? How do you capture the imagination? What creates empathy and relevance? Especially when your product is disruptive, world-changing, or challenges the status quo. Join #productized18 and learn about the latest trends.

Sandra Fisher-Martins will talk about how unclear key messages and complex content is killing innovative products, and give you some tools to solve the issue. She is particularly interested in the use of plain language and information design in public documents as a way of helping citizens make informed choices about their health, education, welfare, and civil rights. Join #productized18 and learn about the latest tendencies.

While working on a digital product for a highly complex brand with 20 million customers, Alex Crowfoot and his team at digital product studio ustwo realised the business they were working with just wasn’t in the right place to make the product they knew was possible. Alex will present the tools ustwo created and the outcome. Join #productized18 and learn about the latest trends.

An in-depth exploration of the challenges, learnings, and successes of bringing Vistaprint’s latest Website Builder, code-named “Tower”, from idea to prototype to launch. Join #productized18 and learn about the latest tendencies.

Diogo presents in his talk how product management has evolved, following a specific discipline. He explains how the process goes from the chaotic status in the beginning to a more linear, optimized state of the enterprise. Join #productized18 and learn about the latest trends.

In his PRODUCTIZED talk Rushil Dave from Zalando goes through main stages of product lifecycle with suggestions on how to deal with creation, maintenance and destruction of products to make sound decisions and validate them as early as possible. Join #productized18 and learn about the latest trends.

In his PRODUCTIZED talk, Tim Herbig from Iridion is sharing his opinion about the huge impact waste-less validation techniques can bring into the product development process and how to handle qualitative and quantitative methods in this context. By using concrete real-life cases, the goal is to reveal how to check whether the needed outcome of a new product idea is realistic and feasible. Join #productized18 and learn about the latest trends.

Alicia Goodwin is a Product Owner in Zalando, Berlin. Having grown up on the ocean, in a small town in New England, she loves sailing and traveling. Someday she hopes to combine the two and sail around the world leisurely. Listen to this interview and get inspired to stand for who you truly are.

The Product Manager is the person responsible for overseeing how products are developed, launched, and brought to the marketplace. With so many different types of products, the Product Manager role varies quite a bit. Because the product world is so fragmented, it’s become increasingly difficult for a Product Manager to get a handle on what’s relevant and useful so that they can learn and grow professionally. Join us for #productized18 to learn about the latest trends.

If you still think that agile is only for development and product teams, think again. Non-technical teams including design and product marketing teams are increasingly adopting it. Why? In this PRODUCTIZED talk, Dragana and Claire are explaining how your product and design teams can collaborate with their extended teams by sharing product feedback, evaluating feature specifications, and quickly collecting feedback all in one place. Join us at #productized18 and learn the latest trends.

In her PRODUCTIZED talk, Emily R. Batt from KAYAK explores the factors that drive the difference in economics between hardware and software development: capital, scale, and life cycle. The talk also describes the best practices from both worlds of hardware and software. Join us for #productized18 and learn about the latest trends.

Many companies understand the value/benefits of becoming a holistic, design-driven, product-centric organization. Jordan Brown's experience as a consultant leading Lean Transformation initiatives at clients of many sizes, across various domains, that there are many obstacles to transforming the organization towards Product Centricity—the greatest of these, is CULTURE. Join us at #productized18 and learn about the latest trends.

Christina will present a variety of ways how the product managers at XING learn from and with each other. Arne will show how the framework “Auftragsklärung”, but also other methods lead to the early alignment of overarching topics and how they help product managers gain more clarity for their own thinking and team. Join us at #productized18 and learn about the latest trends.