Productized

What happens when companies stop thinking in terms of projects, and start thinking like products?In this episode of the Productized Podcast, host Pedro Ganço sits down with Sebastian Borggrewe, CPO at Product Masterclass, product advisor, organizational designer, to unpack how product thinking is reshaping B2B organizations from the inside out.Drawing from years of experience in large-scale digital transformation, Sebastian shares how legacy structures, process debt, and project-driven mindsets hold teams back, and what it takes to shift toward product-led, outcome-focused ways of working.Key topics covered:➡️ Why project thinking is still killing product momentum➡️ How org design needs to shift for true product thinking➡️ The hidden role of power and trust in digital transformation➡️ The growing role of product ops in aligning tech, business, and people➡️ How to scale product strategy without losing clarity➡️ When Agile is not enough—and what to do about itWhether you’re a CPO, product ops lead, or founder s