Mobile Presence On Webmasterradio.fm

[What do you need to know before upgrading? What does Apple iPhone 5S mean for mobile marketing? Why does mobile marketing remain a largely untapped opportunity for marketers? These questions and more are discussed as we run through the biggest mobile headlines of the month. The post iOS 7 Arrives; What Does Apple iPhone5S Mean for Mobile Marketing? appeared first on Mobile Presence./>

[We discuss mobile couponing and tracking with Catherine Tabor, founder and CEO of Sparkfly. Sparkfly connects retailers, brand advertisers, publishers and consumers in a powerful way that allows advertisers to connect ads directly to in-store purchases of their products. We also learn about the company’s new program with L’Oreal at all the Walgreens/Duane Reade stores […] The post Mobile Couponing and Tracking Personalized Offers appeared first on Mobile Presence./>

[Kim, Peggy and Shahab welcome OtherLevels CEO Brendan O’Kane, who details how marketers can engage, retain and maximize the value of their audiences through mobile messaging analytics. Brendan also shares his top tips for retargeting and reveals some A/B testing techniques that can help you test message copy for qualities such as tone, urgency, length […] The post Engage, Retain and Maximize Audiences with Mobile Messaging Analytics appeared first on Mobile Presence./>

[Kim, Peggy and Shahab welcome Jessica Klein, director of ecommerce, at Carols Daughter, who tells how the retailer has partnered with FunMobility to turn its mobile app into a vehicle for delivering relevant and timely content that encourages customer engagement, interaction which is regularly rewarded with coupons and loyalty points. The post Making Mobile Apps For Better Customer Engagement and Interaction appeared first on Mobile Presence./>

[Responsive Web Design is the new mobile mantra, with 2013 being named THE Year of Responsive Web Design. Craig Williams of Craig Williams Design walks through the 3 rules of Responsive Web Design and reveals the benefits and limits you may have overlooked. While RWD is relatively new (and development can be expensive and time consuming). The post Responsive Design: 3 Rules You Need To Know appeared first on Mobile Presence./>

[Harnessing The 8 layers Of Location For Your Mobile Marketing Success Peggy and Shahab welcome Phil Hendrix — a GigaOm Research analyst and director of immr, a research firm squarely focused on mobile and location — to talk about the opportunities for brands that ‘get’ location right in their campaigns and wider mobile strategies. The post Harnessing The 8 Layers Of Location For Your Mobile Marketing Success appeared first on Mobile Presence./>

[Kim and Shahab discuss Mobile Influence on Back to School Shopping and review several new research studies that illustrate the shift in shopping behavior now that mobile can assist users in research, finding and even buying what they need this season. We also deep-dive into the news that reveals only 6 percent Of Top 100 Fortune 500 Companies Have […] The post Mobile Influence on Back to School Shopping; Complying With Google Mobile Requirements appeared first on Mobile Presence./>

[Kim and Shahab discuss how you can benefit from replicating the garage sale experience for smartphone users with Dylan Bathurst, Co-Founder and Developer at Rumgr. By way of background, Rumgr is a location based marketplace where it’s as easy as taking a picture, and your item is for sale to everyone around you. The post Mobile App Data, Creation Headaches and Realistic Expectations appeared first on Mobile Presence./>

[Co-hosts Peggy and Shahab dive into the Top 5 Mobile Marketing Mistakes (via iMedia Connection) and discuss why mobile — whether you opt for a website or an app — must be a reflection of your brand. Less is more is not a cliché; it’s a business imperative. The post 5 Mobile Marketing Mistakes; Why Managing Mobile App Performance Matters appeared first on Mobile Presence./>

[Peggy returns from her speaking engagement the App Promotion Summit in London, a first-ever conference dedicated to how you can promote and monetize your mobile app, with insights about app engagement and a new guest. Mick Rigby, Founder and Managing Director of Yodel Mobile, a full-service strategic mobile agency headquartered in London, joins Kim and Shahab to discuss what developers, brands and anyone with a mobile app need to do to ensure their app discovery advertising isn't a flop. />

[Kim and Shahab speak with Jimmy Jacobson and Porter Haney, the founders of Wedgies . Wedgies are simple surveys to share with friends anywhere you can copy and paste. We discuss how these real-time and media-rich social polls can help media and brands engage with their audiences. The post Real Time Polling Platforms appeared first on Mobile Presence./>

[Small Business and Mobile Messaging: It’s all about the power of text messaging in the second part of in our mini-series looking at how businesses must mobilize their marketing efforts. Our hosts Peggy, Kim and Shahab welcome their guest, Anurag Lal, CEO of Infinite Convergence, a next-generation wireless messaging and mobility solutions provider. The post Small Business and Mobile Messaging: Its All About the Power of Text Messaging appeared first on Mobile Presence./>

[Mobile Presence is back with Kim Dushinski, who welcomes Peggy Anne Salz and Shahab Zargari to co-host the show. They kick off with a look at email, social and mobile budget priorities for marketers and discuss mobile app trends. The post Email, Social and Mobile: 2013 Budget Priorities for Marketers appeared first on Mobile Presence./>

[Starting the New Year with Best Practices in Mobile for 2013 as Kim refers us to a post that still applies today called the 10 Commandments of Mobile Marketing, as well as a list called 10 Relationship-First Mobile Marketing Best Practices. Joe and Kim also go over the Top Mobile Predictions for 2013 and discuss how Email, Social, and Mobile Are Marketers' 2013 Budget Priorities./>

[The End Of The Smartphone? What Technology Will Replace Smartphones And Tablets? Joe and Kim analyze through a number of stories making the headlines including: Apple Is Quietly Working To Destroy The iPhone, plus the development of computer screens on a contact lens and Google Glasses. />

[Location Based Services discussion coming out of SXSW Interactive as Joe and Kim discuss Mobile Marketing, Location and Relevance; Patent Wars Samsung Passes Nokia, Apple in Third, Best Mobile Devices for 2012, Analyzing the Mobile Landscape./>

[Joe and Kim discuss how Sony was Dinged 1 million dollars for Child Privacy Breach and the FTC Launches Investigation into App Companies Over Kids Privacy./>

[Text Messaging Turns Twenty; Mobile Marketing wins important FCC Text message Ruling; NYTimes leads group defense in mobile patent suit; Mobile Search Beyond Google: In App Search Tools; PEW Research Center study on Best and Worst of Mobile in 2012; Mobile wallets ... the new credit card? />

[Mobile Impact on Black Friday and Cyber Monday Shopping as Mobile Boosts Cyber Monday, but for Facebook and Twitter...Not So Much and more as Joe joins returning co-host Kim Dushinski. They review effective and ineffective SMS campaigns plus we learn how Papa Johns Pizza is facing a 250 million dollar spam lawsuit./>

[Nicole and Joe talk Mobile Site Development and the steps behind designing a website for the mobile platform with SkyWire Media Research and Development Director Erick Adam./>