Mobile Presence On Webmasterradio.fm

[Success can be its own worst enemy, which is why smart marketers mix it up and shift strategies to take advantage of new partners and new approaches. But what are useful guidelines to follow when choosing and vetting a DSP, and how many is too many? Our host Peggy Anne Salz runs through best practices with Kurt Geater​​ Mobile Marketing Manager at Groupon​, the worldwide e-commerce marketplace that connects subscribers with local merchants by offering activities, travel, goods and services. Kurt, a Mobile Hero​ recognized for his app marketing achievements, also draws from his earlier career experience working at a DSP to highlight what marketers need to watch before they take the plunge. He also offers us his take on channels such as Reddit and weighs on the 2019 trends that will have lasting impact and importance into 2020./>

[Whether you want to amplify your personal brand or promote your company to potential talent, video interviews can be transformational. But the real impact comes when the only obstacle to what we can achieve is our imagination and not technology (or budget). Our host Peggy Anne Salz welcomes back Mario Arabov, Co-Founder and COO of LAMA, the startup behind a new video Q&A app that allows everyone on the planet to produce and distribute short interviews. Mario updates us on his company, his platform, his latest release apps and his evolving strategy to offer an "interview-as-a-service" model to power B2B marketing. He also discusses his incredible traction with newsletter publishers and media companies who are using it to complement their content offers and engage new audiences. Finally, he shares the conversion rates for video, how to create a high performing video and why LAMA's new premium offer (that starts at €149) offers value for money./>

[As an app marketer, you have a clear goal: to design the optimal ad experience that will engage your audience and growth your revenues in the process. How can you best monetize your audience with ads? What are the metrics to watch? Where should ads appear and how can they best engage? We get straight answers to crucial questions when our host Peggy Anne Salz catches up with Nadav Ashkenazy, VP Global Partnerships, ironSource, a company that builds technologies to help app developers take their apps to the next level. IronSource provides the industry’s largest in-app video network, a robust mobile ad mediation platform, and a data-driven user acquisition platform. Nadav, who works closely with some of the world’s largest gaming app companies, draws from his first-hand experience to provide top tips on the best ad units and his take on the hottest app marketing trends./>

[Restaurants and retails brands are learning to leverage purchase data to understand, predict and influence how their customers make their buying decisions. These insights allow them to create personalized messaging and marketing initiatives that drive sales and thrive both in real-life and online. On the heels of exciting news that PepsiCo Foodservice has established Digital Lab to drive a better consumer experience, we catch up with Mobivity, a company involved in the lab and working to pinpoint and improve incremental occasions, such as checkout, when brands can best deliver personalized experiences that delight consumers. Dennis Becker, CEO of Mobivity, talks about the company's evolution and shares the case of Smashburger, which used Mobivity's technology to capture basket-level POS data and transform a simple printed receipt at the checkout into a dynamic communications medium. In just 45 days, participating Smashburger restaurants printed over 1.2 million coupon-enhanced receipts, driving more than 15,

[Nothing makes people click on an ad faster than a smart and compelling call-to-action. But message ad copy has to be more than strong and enticing. It should fit what your customer is looking for when they get to your landing page. More importantly, it has to match their sense of urgency. Our host Peggy Anne Salz catches up with Steffen Horst, CEO and Co-Founder of Symphonic Digital, a company providing underserved small and medium-size companies affordable, tailored digital marketing solutions. Steffen walks us through the three states of urgency (Low, Medium and High) and shares how marketers can use search terms to intuit if users are low-risk or high-value. One piece of advice: it pays to appeal to searchers looking for "free." Winning them now with a free trial or similar perk may make them more willing to pay later for the real deal./>

[Bot fraud—perpetrated by automated software agents capable of interacting with content, advertising and offers in a human-like way—is growing in size and sophistication as cybercriminals shift attacks and tactics from online to mobile. To prepare marketers for the battle looming on mobile our host Peggy Anne salz catches up with Paul Mueller, CTO and Co-Founder of Adjust, a global mobile measurement and anti-fraud company whose clients include NBCUniversal, Procter & Gamble, Pinterest and Tencent Games. Paul shares how Adjust is equipping marketers to battle bots—thanks to tech that detects bots by focusing on the data that bots can’t fake, such as pressure on the screen and the motion of the device. He also details the damage bot fraud is causing companies in finance, gaming and retail, and provides best practice around what marketers need to know (and watch) to safeguard their businesses and brand trust./>

[Artificial Intelligence (AI) is a buzzword, but get past the hype and the ability of AI to sift through data, which has grown beyond the ability of humans to process it, represents a huge business benefit. But don’t think you need a mammoth task to get the most mileage out of a strategy that applies data-driven algorithms. Our host Peggy Anne Salz catches up with Farhad Divecha, Managing Director at AccuraCast, one of the longest running independent search and social media marketing agencies in the U.K., to discuss his pick of some useful AI tools your business can start using right now. He focuses on the tools (such as Act-On and Salesforce’s Pardot) marketers can employ to send automated emails en-masse with a personal touch. Finally, Farhad weighs in on some of the topline trends in marketing automation, and details work his own company is doing to help marketers unite their business performance from different channels (such as Facebook, Google Ads and LinkedIn) on one platform and manage campaigns seamle

[App marketing campaigns stand or fall on the strength of mobile ad creatives. But your entire business will fail if your app doesn’t deliver compelling value in the first place. How do you develop an app that inspires your users? When should you pivot to take your app to the next level? Why should you build ecosystems, not standalone apps? We continue our ongoing “product-first series with Jordan Gurrieri, Co-Founder & COO of Blue Label Labs. Jordan shares advice and anecdotes, providing you a practical how-to guide to building a genuinely useful app—the first step to acquiring highly valuable users. Listen in to learn more about you can achieve the product fit, and choose the right platforms, that power growth./>

[The developer conferences from Apple and Google were accompanied by a string of announcements and an avalanche of news, but what do mobile marketers need to know and take back to the office? It’s a critical question (with no room for guess-work), and we get the answers from Jeff Hasen, a leading digital strategist and authors of several books on mobile including The Art Of Digital Persuasion. In this episode, Jeff walks us through the major developments and opportunities. From foldables and 5G (hot topics at Google I/O) to the many reasons why marketers finally have to sit up and take notice of the Apple Watch (driven by WatchOS6 apps), Jeff weighs in on the news that matters most./>

[How to balance brand and performance marketing — the pull between telling a compelling story consumers can connect with and a more numbers-driven strategy — is an age-old question, and we get some fresh, new answers from Vishal Korlipara, Growth Marketing Manager at Credit Karma, a personal finance company empowering consumers to monitor their credit, check personalized recommendations and more. Vishal, a Mobile Hero recognized for his user acquisition expertise, draws from his experience to share tips on how you can unite brand and performance marketers to drive positive results for your business. He also talks about mobile ad creatives and what campaigns must communicate to encourage brand trust. Finally, he outlines the key steps you need to know and follow when starting your digital marketing program./>

[From product fit to performance marketing, app publishers and growth marketers have to master a broad range of capabilities that are business critical and continuously changing. Staying a step ahead of the competition requires them to do more than connect the dots in their data to optimize campaigns and results; it demands they actively pursue opportunities to connect with other app marketers and learn best practices from the best in the business. Industry events offer newbies and ninjas a chance to hone their skills--provided they attend best-in-breed conferences and research the people they want to meet and the questions they want to ask. Our host Peggy Anne Salz catches up with Dave Westin, President of Mobile Growth Summit, organizers of the world’s largest mobile growth conferences, on his way to kick off Mobile Growth Singapore, the latest and newest in the line-up of shows and locations. Dave draws from a decade of experience to share some of the key trends in the industry (and headlining at his event

[Mobile app marketers are the rock stars of the industry, but popularity comes at a price. These marketers are also aggressively pursued by ad partners eager to close a deal and inundated with cold-call emails that are often more annoying than they are convincing. Our host Peggy Anne Salz runs through the rules of effective engagement with Erman Akar, Senior Mobile Marketing Manager at StepStone, one of the most successful online job board businesses today. Erman, a Mobile Hero recognized for her app marketing achievements, also shares a helpful checklist of questions mobile app marketers should ask before scheduling a call to evaluate if the partner is truly a good fit. Finally, Erman outlines practices you can follow to demand transparency in your traffic and ensure you are protected against ad fraud in your contract./>

[Our host Peggy Anne salz catches up with Christian Eckhardt, CEO & Co-founder of Customlytics, a company providing actionable and expert advice around mobile app marketing, analytics and technology, to discuss why it's dangerous to rely on the wrong metrics. Christian shares his take on how you can choose the metrics and events right for your app business. He also draws from his earlier experience as a performance marketer at food delivery app Delivery Hero to highlight the interplay between user acquistion and CRM. Finally, he shares an easy-to-follow DIY plan you can follow to get started with data warehousing, which is essential to fuel effective marketing decision making./>

[App marketers are striking out in new directions, exploring platforms beyond Google and Facebook to acquire and engage users and experimenting with new formats, such as video and playables. The pay-offs can be huge, but complexity can be overwhelming. It’s clearly not enough to rely on valuable channels or proven approaches, but it’s also important not to scatter resources or budget. Our host Peggy Anne Salz catches up with Boram Ku, formerly Director of Marketing at Cookapps, a successful hypercasual games company, to highlight the ways marketers can cut through complexity in the ecosystem to identify uncontested markets and bold opportunities for growth. Boram, who is also a Mobile Hero in recognition of her UA accomplishments, speaks candidly about how marketers can find DSPs, optimize results and diversify channels. Finally, she walks us through a case study on the Amazon app store and how marketers can use this platform to drive UA efforts./>

[Marketers focused on maximizing the role and return of mobile in campaigns and strategies to reach and engage people must open the aperture of how they view and pursue consumers using new channels and innovations, such as voice interfaces and machine learning, rising up the ranks to profoundly impact the customer journey. This is the view of Jeff Hasen, a leading digital strategist who shares insights and key takeaways from his latest book, The Art Of Digital Persuasion. A seasoned marketer and thinker, Jeff explores the impact of all the digital technologies, not just mobile, on where (and how) brands and advertisers will find tomorrow’s customers and prospects—and the experiences they will need to deliver to keep their customers coming back. Jeff also talks about the evolution of mobile and the future of personalization./>

[The Mobile App Economy is a global marketplace where you have nothing to lose —and everything to gain — by localizing your app campaigns to be more aligned with local culture and preferences. Our host Peggy Anne Salz catches up with Sisi Ji, Gaming Marketing Manager at ME2ZEN--the world’s leading social casino and card game developer--to discuss the impact of culture and what marketers need to know to reach and engage users in Japan and the U.S. -- attractive markets where users promise significant purchasing power and high LTV. Sisi, who is also a Mobile Hero recognized for her app marketing expertise, draws from her recent blog on the topic to highlight the images and artwork that drive the best results in each country, and candidly discusses how she turned her personal passion for PC and mobile gaming into a career in mobile user acquisition and marketing./>

[There’s no doubt that blockchain boosts the level of transparency and security marketers need to do their job better and boost customer trust in the process. And it’s clear that Bitcoin is a disruptive technology that marketers need to get to grips with how to avoid losing ground to competitors in years to come. The opportunities are massive, and so are the problems marketers face when they seek to distill reams of news into knowledge they can use to know, for example, where their ad spend really pays. This is just one use case our host Peggy Anne Salz discusses with Peter Rujgev, a multi-faceted and multi-talented crypto authority who freely shares his insights via CoinPM News, a one-stop destination for industry developments and news. Peter provides a crash course in crypto, sharing his pick of top trends and destinations you need to know to stay ahead of the curve. A native of Bulgaria, Peter also talks about his other interest and ventures, which include the startup Currant and his work with Exergy, a su

[App developers aren’t just expected to master all the business and technology challenges in a multichannel, multidevice and multimedia world to take their idea to the next level. They have to take on the responsibility of creating apps that bring partners, platforms, and people together in a smooth and seamless environment that drives revenues and delights users. It requires a practical approach to mobile app development and a vision to plot a transformation path for your business. We get both in the interview with Jordan Gurrieri, Co-Founder & COO of Blue Label Labs where he leads all of the strategy, design, product management and operational processes required to deliver highly polished apps on-time and within budget. He answers tough questions and provides straightforward answers to questions including what you need to know when developing an app, how you can stand out in the app market and why it pays to follow the Design Sprint process to focus your efforts and accelerate innovation./>

[They say three is a charm, and in the third episode of our series Dave Bell, Co-Founder, and CEO of Gummicube--a company providing App Store Optimization and App Store Intelligence software and services to growth marketers and app developers--we cut through the hype to focus on the tactics you can employ to drive discoverability of your app. Guess what? Getting featured in the app store isn’t one of them. Dave tells us why relying on an app store to pick and feature your app is a short-term strategy that can cost success in the long-term. He also delves into compelling reasons why app marketers need to practice data hygiene and question tools that draw their keyword data and insights from how people search on the web, not how they find apps on mobile./>

[App marketing powered by machine learning and AI allows app marketers to identify the events, audiences and ad creatives that can take their campaigns to the next level. Google and Facebook may have been the pioneers, but their dominance is challenged by managed DSPs (demand-side platforms) that are fighting smart with approaches that harness algorithms and AI to help app marketers make better buys and achieve higher returns. How can app marketers teach and train the algorithms to get the best results? Our host Peggy Anne Salz catches up with Misha Syrotiuk, Head of Ad Networks and Programmatic Buying at Huuuge Games, a leader in the social casino games market, to provide you a crash course in DSPs (what they are and what they offer) and some tips on how to train DSP “black-box” algorithms to help you net high-value users and payers. Misha, a Mobile Hero recognized for his app marketing expertise, also shares a checklist of what to look for (and avoid) when choosing the right DSP for your growth campaigns./