Mobile Presence On Webmasterradio.fm

[Peggy and Shahab talk with Erin McCahill, VP of Brand and Creative at Vocus, a provider of public relations software that enables professionals to plan, execute and measure influencer-oriented campaigns in one integrated platform. We discuss branding rules — and what marketers must do (and avoid) to build a lasting brand. The post Encouraging Brand Love And Other Branding Rules From Vocus appeared first on Mobile Presence./>

[Peggy and Shahab welcome InMobi VP and General Manager of Performance and Programmatic Advertising Mike Cohen to discuss how you can make money (and acquire high-quality users) with your mobile app. The post How to Make Money and Acquire Customers With Your Mobile App appeared first on Mobile Presence./>

[Mobile marketing strategist, consultant and coach Greg Hickman discusses his company, Mobile Mixed, and his mobile marketing podcast, SMS Marketing. We also walk though his SMS Marketing Handbook, his latest book to guide marketers in managing campaigns to achieve amazing results. The post Mobile Mixed and the SMS Marketing Handbook appeared first on Mobile Presence./>

[Kim walks us through the Five Best Practices for Mobile Marketing, and explains why following these best practices can help you to maximize your mobile power. As she puts it: Ignore them and your marketing may as well be yesterday’s news — because that is how relevant you are going to be to your audience. The post The Five Best Practices for Mobile Marketing appeared first on Mobile Presence. />

[Talking about the Rules of Good Push for marketers with Brent Hieggelke, Chief Marketing Officer at Urban Airship. Brent discusses the advantages of push notifications, and warns marketers to follow the rules of Good Push to engage, not annoy, their customers. He also introduces the concept of Mobile Relationship Management. The post The Rules of Good Push for Marketers appeared first on Mobile Presence./>

[Asif Khan , a veteran tech start-up, business-development and marketing entrepreneur who has established the Location Based Marketing Association, an international organization group dedicated to research and education in the space, shares the do’s and don’ts of location based services and marketing. The post Absolutely Essential Dos and Donts Of Location Based Services appeared first on Mobile Presence./>

[We learn about some big changes to Skywire with Russ Carlson, General Manager/Senior VP of Operations at SkyWire Inc., a premiere business and marketing technology firm that specializes in tools for the hospitality industry. The post Skywire Media Becomes Skywire Inc. appeared first on Mobile Presence./>

[Do you need to create new content for the New Year? Cool-Hunter and social media guru Ken Herron provides actionable advice on how you can freshen up last year’s content with new visuals, new angles and new outreach. Why reinvent the wheel? Following Ken’s rules will equip you to get much more out of your mobile content. The post How to Get More Out Of Your Mobile Content appeared first on Mobile Presence./>

[Mobile Predictions and Key Mobile Trends in 2014 a/>

[Essential Elements of a Mobile-Friendly Email; Why Mobile-Friendly Email Marketing is so critical? Cynthia Price, head of Sales and Marketing of MyEmma.com fills us in./>

[We talk about the tips tricks and hurdles of mobile app development with Matt Kranzler and Matt Runo from the Zappos Mobile Marketing Team. Their work has earned them recognition as one of the Editors Choice and Top Developer apps in the Google Play Store. The post Talking Mobile Development With The Zappos Mobile Marketing Team appeared first on Mobile Presence./>

[We discuss Successful Mobile Marketing Strategies with digital strategist, author, speaker, and consultant Rachel Pasqua, one of the authors of Mobile Marketing: an Hour a Day. We talk to Rachel about her book, key takeaways, quick tips, and insights to help us tackle the basics of mobile marketing one step at a time. The post Successful Mobile Marketing Strategies: Mobile Marketing An Hour A Day appeared first on Mobile Presence./>

[It’s a wrap of recent development as we discuss hot topics in mobile including reports that the vast majority of Black Friday shopper accessed sites and offers using their mobile phones. Also: Get ready for Google Wallet Card. The post Black Friday Shoppers: Go More Mobile appeared first on Mobile Presence. />

[Talking How Mobile Powers New, Engaging Publishing Models with Mark Challinor, Director of Mobile Platforms at Telegraph Media Group. They discuss how mobiles new role in the center of a multi-channel approach that bridges media (print, radio, cinema), screens (TV, PC, games consoles) and worlds (digital, physical, augmented) to enable new levels of interaction and activation. The post Mobile Powers New Publishing Models appeared first on Mobile Presence./>

[Peggy, Kim and Shahab speak with Tony Pearce, CEO and co-founder of gamesGRABR, a new platform that allows users to discover, collect and play the games they love. Tony also walks us through his mobile platform, which is the first ever to marry the power and usability of a contemporary ‘Pinterest-style’ UI with instant play. The post Mobilizing Gamers and Gaming Enthusiasts with gamesGRABR appeared first on Mobile Presence./>

[Discussing 5 Mobile Marketing Fails To Avoid, where Mobile Moxie founder Cindy Krum (an alumni host of Mobile Presence) is heavily quoted in the article. Also the FAA has announced that Mobile Devices Now Can Be Used Throughout Flights./>

[It’s a review of top developments in mobile as our hosts review the news. eMarketer reports that in 2013, more than half of US adult Internet users are expected to redeem a digital coupon using mobile and desktop devices for either online or offline shopping. The post Mobile Couponing Success; T-Mobile Giving Away Free Data? Mobile is redefining LinkedIn appeared first on Mobile Presence./>

[How People Interact With Mobile Apps with Jason Shah, Product Manager At Yammer And Founder At HeatData. Heatdata is an enterprise social platform tracks gestures for your mobile website and make better product decisions that drive higher engagement and more revenue. The post How People Interact With Mobile Apps appeared first on Mobile Presence./>

[Give your customers what they want? Only if marketers get that one step closer with solutions that allow them to start a conversation with consumers and glean valuable feedback every step of the way. We welcome Stephen Upstone, LoopMe Media founder and CEO. The post Mobile Advertising Your Customers Will Like appeared first on Mobile Presence/>

[Lead generation is one thing, but learning how to cultivate those leads is the quality that separates the marketing winners from the also-rans. Elizabeth Yin, CEO and a co-founder of email ad platform LaunchBit, provides marketers practical advice and a guide to how they can grow their customer base. The post Increasing Your Customer Base with Lead Generation appeared first on Mobile Presence./>