Podcast by CultureVoice: The Marketing of Arts and Culture
CultureVoice [Ep. 7] "Experiments That Worked"08/12/2018 Duración: 23min
Carol and Ron discuss the idea of "micro experiments" that don't need a lot of budget or approval, and outline examples you can put in place at your own cultural organization.
CultureVoice [Ep. 6] "Reducing Barriers to Attendance: New Research"18/07/2018 Duración: 29min
Carol and Ron discuss recent research that Carol has completed on the difficulties some people encounter when deciding to attend cultural events, and synthesize the findings for practical application.
CultureVoice: Ep. 5: "Moving The Needle For First-Time Attendees"29/05/2018 Duración: 32min
In this episode, Carol and Ron discuss ways to market and measure campaigns to first-time arts attenders. Over the episode, they provide six different strategies you can put in place today to experiment with your outreach. Let's get those folks in the door, loving your programs, and coming back!
CultureVoice--Ep. 4--"Cath Hume, Diversity, and Resources"22/04/2017 Duración: 34min
In this episode, we talk the new head of the Arts Marketing Association of the U.K., Cath Hume, about different ways of growing our understanding of diversity, agile thinking, the upcoming AMA conference in Belfast, and a ton of resources. Links mentioned in the episode: https://www.youtube.com/watch?v=pKjzCG35YQM&feature=youtu.be&t=9597 http://www.artsprofessional.co.uk/ http://flurrymobile.tumblr.com/post/157921590345/us-consumers-time-spent-on-mobile-crosses-5 https://thecoffeelicious.com/how-to-stayoutraged-without-losing-your-mind-fc0c41aa68f3 Thank you for listening!
CultureVoice Ep. 3 -- "The Pokemon Go Phenomenon"13/12/2016 Duración: 29min
In this episode, hosts Carol Jones and Ron Evans talk about the phenomenon of the new hit game Pokemon go, how some arts organizations are tapping into it, and how to watch for trends like this in the future. Resources mentioned: "This 2-minute video is a basic guide to meditation" at http://gom.io/2hHBot4 and the app "Crowdwize" at http://crowdsize.com/ Enjoy the episode!
CultureVoice Ep. 1 "Siloing In Organizations"13/10/2016 Duración: 33min
Feeling down about your work in the arts? Looking for some ways to connect with others and be inspired? In this episode, hosts Carol Jones and Ron Evans describe the concept of "siloing" in organizations and suggest ways to get out of the day-to-day, and re-energize. With a few laughs along the way.
CultureVoice Ep. 2 - "The Sprinting Sessions" with guest Adam Thurman13/10/2016 Duración: 28min
In this episode, hosts Carol Jones and Ron Evans talk to Adam Thurman, author of the Mission Paradox blog (http://www.missionparadox.com/) about hsi upcoming pre-conference workshop at the National Arts Marketing Project in Austin this November 2016 (http://artsmarketing.org/conference).